Employer Branding - Social Recruiting Strategies Conference Presentation

11,695 views

Published on

by @DavidSmooke, Director of Social
@SmartRecruiters, the hiring platform.

Published in: Business, Technology

Employer Branding - Social Recruiting Strategies Conference Presentation

  1. 1. Employer Branding People Talking About You By @DavidSmooke, Director of Social Media @SmartRecruiters, the Hiring Platform
  2. 2. HOW WOULD YOU DESCRIBE YOUR BRAND IN ONE SENTENCE?

  3. 3. Employer Branding is part of your organization’s overall brand. It denotes an organization’s reputation as employer. VS.
  4. 4. HOW WOULD YOU DESCRIBE YOUR EMPLOYER BRANDING IN ONE SENTENCE?
  5. 5. Your Employer Branding is essential to attracting active candidates, converting passive candidates, and closing all candidates.
  6. 6. Sharing a Successful Employer Branding
  7. 7. Employer Branding Components 1.  Consumer Satisfaction 2.  Company Purpose 3.  Employee Satisfaction 4.  Messaging & Content (Increasingly on Social Media) 5.  Be Awesome. Share Awesome. … and when employer branding creates interest, are you able to engage that talent?
  8. 8. Consumer Satisfaction If Your Product Stinks…. Sorry I can’t help you. You should probably improve it or consider finding a new company. Engage Happy Customers Twitter, Facebook, Email Campaigns, Videos, Paid Ads … Advocates Everywhere! Giveaway Great Content Make it Easy for Customers/Fans/Followers to become your audience. Frictionless Candidate Experience Wherever the candidate runs into your brand, you do everything possible to widen funnel.
  9. 9. HOW DOES CONSUMER SATISFACTION BECOME RECRUITMENT?
  10. 10. Easy Apply Easy for people to express interest. Drive better conversions and higher quality candidates. Smart and Social Connect with LinkedIn, Facebook or parse a resume. Add a message. Engaged Candidates Ease of use drives more engaged candidates. Promotes your employer brand. Screening Questions (optional) Customize your candidate experience with configurable screening questions. Candidate Experience
  11. 11. WHERE IS CANDIDATE EXPERIENCE HEADED?

  12. 12. Easy Create a structured and branded Job Ad and publish it in seconds Social Social Profile, Insider Connections and built-in sharing to drive better referrals SEO Optimized SEO Optimized landing page to drive organic traffic to your job Ad. Job Templates Jobs can easily be created from library of corporate templates to maintain consistency Branded Job Ad
  13. 13. Mobile Career Site SmartRecruiters creates you a mobile optimized career site. Candidates on the Move Reach candidates anywhere and everywhere. Mobile Apply Candidates can apply with ease while on the move. Sharing Candidates can share jobs with their social networks directly from the career page. Mobile Recruiting
  14. 14. IN ONE WORD: WHY WORK FOR YOUR COMPANY?
  15. 15. Does Everyone Know Your Purpose? To make the world a more open and connected place. To provide the world with clean water. To eradicate unemployment. Highlight Employees Internally, with sites like Yammer, and externally with blog posts Share Purpose on Social Media There is no better way to find likeminded thinkers. Your brand advocates will carry you. Launch Purposeful Campaigns When you market the greater good that you stand for, everybody wins. Company Purpose Everyone wants to be proud of their work.
  16. 16. WHAT IS THE PURPOSE OF YOUR COMPANY?
  17. 17. Altruistic Vision, Greater Purpose Imagine a world where people who want to work, can work. Imagine a world where businesses that need talent, get talent. Imagine a world where hiring is easy. Motivation, Retention, Production When people believe in what they are doing, the output is greater for a longer duration. Zero Unemployment
  18. 18. With > For
  19. 19. Employee Satisfaction If it’s not enjoyable, why work? I refuse to show up to work I don’t think has a point, and you shouldn’t either. Satisfied Employees Are Brand Advocates I can’t say it enough times, your co-workers are your greatest social assed … & Recruiters Social Referral are still the #1 source of hire. If co- workers share content about work, their networks are more likely to be interested. Invested in New Hires Use collaborative hiring techniques to get existing team pumped about new team. Great for Company Culture.
  20. 20. Share Jobs Allow anyone in your organization to share jobs to their social networks in 1-click Boost Employee Referrals Track and reward all employee referrals Reach Targeted Candidates Leverage your employees networks to target specific skill sets and experience Social Referrals
  21. 21. YOUR CO-WORKERS ARE YOUR GREATEST SOCIAL ASSET.
  22. 22. “What’s Your Favorite Social Network?” Just ask where he/she like to communicate, and communicate with him/her on that network. Offer “Consulting” Want to spruce up your LinkedIn profile? Want help on picking people to follow? Help Them Help You. Outline a Blog Post It can be scary to write! What is the core of their expertise? It’s their Network Reminder co-workers that it is always in their best interest to be social because they take their network with them. Make Co-Workers More “Social”
  23. 23. Social Career Site Add a Careers Tab to your company Facebook page. Install in 2 min. Turn Fans into Hires People who visit your Facebook Company page can search jobs and apply. Facebook Advertising Leverage Facebook hyper targeted advertising to drive relevant traffic to your jobs Share Jobs Share jobs with friends and colleagues. Easy and Viral. Facebook Recruiting Jason to provide better quality image
  24. 24. Know Your Likes Who is liking your page? At random click on profiles of who like your page and engage with your updates. Share What Matters (to both of you) Make remarkable status updates, and likes will treat you like a friend. Balance the Content Text, Image, Educational, Fun, Video, Contests, Jobs – Mix it up. What’s Topical? Leverage the news cycle. Who Likes to Be Tagged? Leverage Facebook hyper targeted advertising to drive relevant traffic to your jobs Facebook Status Update Advice
  25. 25. Twitter Recruiting Search Your Company Name Twitter is great from measuring brand sentiment Increase Mentions / Talking About Us Interact with people positive about your brand and you create more people positive about your brand. Consider a Careers / Jobs Handle Regularly tweet job openings and answer, ‘What it’s like to work here?” Share Your Purpose & Industry Advice In text, blogs, images and Video. Be Friendly Follow talent, tweet customers & partners. Retweet content that aligns with you.
  26. 26. Twitter is Your Water Cooler Tweet Links @ Co-workers If you are going to talk about it, make it public, gain and audience. Make a Twitter List of Co-workers This makes it easy to check on what people are tweeting, and show world what company talks about. Empower Co-workers to Write, Tweet, & Hootsuite I’ve said it before and I’ll say it again, you co-workers are experts, share their expertise!
  27. 27. RECRUITING IS (AND HAS ALWAYS BEEN) A SOCIAL ACTIVITY. NOW WE HAVE SOCIAL MEDIA.
  28. 28. Messaging & Content Remarkable Text Share content beyond your product. Is this text useful to my target consumer? If yes, consider sharing it. Authentic & Unique Images I want to see real employees on your pages and social media sites – Who’s site has stock footage? Compelling Video/s Video is becoming more easily consumable on social networks. Easily Consumable. Up to Date Job Openings It’s simple. And not everyone does it. Career Page.
  29. 29. Authentic & Original Images
  30. 30. RAISE YOUR HANDS: WHO HAS STOCK FOOTAGE THEY NEED TO REMOVE FROM THEIR WEBSITE?
  31. 31. Compelling Video Video on Careers Page Give people a glimpse. It doesn’t need to be professionally done, it just needs to show your company culture. Try Instagram & Vine You got a smartphone, make it work for you! You don’t have to be a videographer to film something interesting for 6-15 seconds
  32. 32. THE NEXT ONE IS SO EASY! BUT COMPANIES OFTEN FORGET ABOUT IT… AND THEIR EMPLOYER BRANDING EFFORTS GO TO WASTE...

  33. 33. List Jobs on your website Leverage your existing traffic. Display live jobs on your website and get more candidates. Job Widget Plug & Play - Branded - easy to copy paste in your site - Real time sync Configurable Branded, filters, columns, microsites, location, department Advanced Wordpress, API, XML feed Up to Date Career Site
  34. 34. All Candidates in 1 place Stay organized and on top of all candidates in your Smartrecruiters Talent Pool with built-in resume parsing and a searchable candidate database. No Email! You just don’t look like a serious company if your call to action for candidates is email. Communication Communicate simply with Mass emailing, Interview Scheduling, Candidate Relationship Management (CRM) Compliance Always in compliance with full EEO & OFCCP reporting Professional Candidate Management
  35. 35. Social Feed HireLoop pulse of your hiring activity Hire as a team Invite managers and teams. Share jobs and candidates. Collaborative Feedback Ratings and Feedback. Agree. Comment. Make better decisions Unlimited Users Everyone involved in the hiring process Internally Social - Collaborative Hiring
  36. 36. MOST IMPORTANTLY,
  37. 37. Events Team Bonding Events, Local Events, Thought Leadership Events, Conferences, even Trivia Night. Have a Drink, Eat Dinner, or Exercise Together The point is, encourage meetings around non work related activates. Respect outside the day to day can do wonders for collaboration. . Be Awesome. Share Awesome. Image of us in front os wall art
  38. 38. Level the Playing Field Don’t have the budget? Doesn’t matter. Remarkable & authentic content shines through. Build Your Brand an Audience At fraction of the cost of paid advertising. Improve Ratio of Recruitment Marketing to Recruitment Sales It’s expensive to pick up the phone! More inbound candidates = better talent pool. Impressive Interviewees They check you out 95% of the time – pass the eye ball test and then some. Just Make You Smart Employer. Great Social Employer Branding Will
  39. 39. ANY QUESTIONS? COMMENTS? AMBITIONS?
 INSIGHTS? CONFESSIONS?

×