Employer Branding
People Talking About You
By @DavidSmooke, Director of Social Media
@SmartRecruiters, the Hiring Platform

HOW WOULD YOU DESCRIBE
YOUR BRAND IN ONE
SENTENCE?

Employer Branding is part of your organization’s overall
brand. It denotes an organization’s reputation as employer.
VS.

HOW WOULD YOU DESCRIBE
YOUR EMPLOYER BRANDING
IN ONE SENTENCE?

Your Employer Branding is essential to attracting
active candidates, converting passive candidates,
and closing all candidates.

Sharing a Successful Employer Branding

Employer Branding Components
1. Consumer Satisfaction
2. Company Purpose
3. Employee Satisfaction
4. Messaging & Content
(Increasingly on Social
Media)
5. Be Awesome. Share
Awesome.
… and when employer branding creates interest, are you able to engage that talent?

Consumer Satisfaction
If Your Product Stinks….
Sorry I can’t help you. You should probably improve
it or consider finding a new company.
Engage Happy Customers
Twitter, Facebook, Email Campaigns, Videos, Paid
Ads … Advocates Everywhere!
Giveaway Great Content
Make it Easy for Customers/Fans/Followers to
become your audience.
Frictionless Candidate Experience
Wherever the candidate runs into your brand, you
do everything possible to widen funnel.

HOW DOES CONSUMER
SATISFACTION BECOME
RECRUITMENT?

Easy Apply
Easy for people to express interest. Drive better
conversions and higher quality candidates.
Smart and Social
Connect with LinkedIn, Facebook or parse a resume.
Add a message.
Engaged Candidates
Ease of use drives more engaged candidates.
Promotes your employer brand.
Screening Questions (optional)
Customize your candidate experience with
configurable screening questions.
Candidate Experience

WHERE IS CANDIDATE
EXPERIENCE HEADED?

Easy
Create a structured and branded Job Ad and
publish it in seconds
Social
Social Profile, Insider Connections and built-in
sharing to drive better referrals
SEO Optimized
SEO Optimized landing page to drive organic traffic
to your job Ad.
Job Templates
Jobs can easily be created from library of corporate
templates to maintain consistency
Branded Job Ad

Mobile Career Site
SmartRecruiters creates you a mobile optimized
career site.
Candidates on the Move
Reach candidates anywhere and everywhere.
Mobile Apply
Candidates can apply with ease while on the move.
Sharing
Candidates can share jobs with their social networks
directly from the career page.
Mobile Recruiting

IN ONE WORD: WHY WORK
FOR YOUR COMPANY?

Does Everyone Know Your Purpose?
To make the world a more open and connected
place. To provide the world with clean water. To
eradicate unemployment.
Highlight Employees
Internally, with sites like Yammer, and externally
with blog posts
Share Purpose on Social Media
There is no better way to find likeminded thinkers.
Your brand advocates will carry you.
Launch Purposeful Campaigns
When you market the greater good that you stand
for, everybody wins.
Company Purpose
Everyone wants to be proud of their work.

WHAT IS THE PURPOSE OF
YOUR COMPANY?

Altruistic Vision, Greater Purpose
Imagine a world where people who want to work, can work. Imagine a world where businesses that need talent, get talent.
Imagine a world where hiring is easy.
Motivation, Retention, Production
When people believe in what they are doing, the output is greater for a longer duration.
Zero Unemployment

With > For

Employee Satisfaction
If it’s not enjoyable, why work?
I refuse to show up to work I don’t think has a point,
and you shouldn’t either.
Satisfied Employees Are Brand Advocates
I can’t say it enough times, your co-workers are your
greatest social assed
… & Recruiters
Social Referral are still the #1 source of hire. If co-
workers share content about work, their networks are
more likely to be interested.
Invested in New Hires
Use collaborative hiring techniques to get existing
team pumped about new team. Great for Company
Culture.

Share Jobs
Allow anyone in your organization to share jobs to
their social networks in 1-click
Boost Employee Referrals
Track and reward all employee referrals
Reach Targeted Candidates
Leverage your employees networks to target specific
skill sets and experience
Social Referrals

YOUR CO-WORKERS ARE
YOUR GREATEST SOCIAL
ASSET.

“What’s Your Favorite Social Network?”
Just ask where he/she like to communicate, and communicate with him/her on that network.
Offer “Consulting”
Want to spruce up your LinkedIn profile? Want help on picking people to follow? Help Them Help You.
Outline a Blog Post
It can be scary to write! What is the core of their expertise?
It’s their Network
Reminder co-workers that it is always in their best interest to be social because they take their network with them.
Make Co-Workers More “Social”

Social Career Site
Add a Careers Tab to your company Facebook page.
Install in 2 min.
Turn Fans into Hires
People who visit your Facebook Company page can
search jobs and apply.
Facebook Advertising
Leverage Facebook hyper targeted advertising to
drive relevant traffic to your jobs
Share Jobs
Share jobs with friends and colleagues. Easy and
Viral.
Facebook Recruiting
Jason to provide better quality
image

Know Your Likes
Who is liking your page? At random click on profiles
of who like your page and engage with your updates.
Share What Matters (to both of you)
Make remarkable status updates, and likes will treat
you like a friend.
Balance the Content
Text, Image, Educational, Fun, Video, Contests, Jobs
– Mix it up.
What’s Topical?
Leverage the news cycle.
Who Likes to Be Tagged?
Leverage Facebook hyper targeted advertising to
drive relevant traffic to your jobs
Facebook Status Update Advice

Twitter Recruiting
Search Your Company Name
Twitter is great from measuring brand
sentiment
Increase Mentions / Talking About Us
Interact with people positive about your brand
and you create more people positive about your
brand.
Consider a Careers / Jobs Handle
Regularly tweet job openings and answer, ‘What
it’s like to work here?”
Share Your Purpose & Industry Advice
In text, blogs, images and Video.
Be Friendly
Follow talent, tweet customers & partners.
Retweet content that aligns with you.

Twitter is Your Water Cooler
Tweet Links @ Co-workers
If you are going to talk about it, make it public, gain and audience.
Make a Twitter List of Co-workers
This makes it easy to check on what people are tweeting, and show world what company talks about.
Empower Co-workers to Write, Tweet, & Hootsuite
I’ve said it before and I’ll say it again, you co-workers are experts, share their expertise!

RECRUITING IS (AND HAS
ALWAYS BEEN) A SOCIAL
ACTIVITY. NOW WE HAVE SOCIAL
MEDIA.

Messaging & Content
Remarkable Text
Share content beyond your product. Is this
text useful to my target consumer? If yes,
consider sharing it.
Authentic & Unique Images
I want to see real employees on your pages
and social media sites – Who’s site has
stock footage?
Compelling Video/s
Video is becoming more easily consumable
on social networks. Easily Consumable.
Up to Date Job Openings
It’s simple. And not everyone does it.
Career Page.

Authentic & Original Images

RAISE YOUR HANDS: WHO HAS
STOCK FOOTAGE THEY NEED TO
REMOVE FROM THEIR WEBSITE?

Compelling Video
Video on Careers Page
Give people a glimpse. It doesn’t need to be professionally done, it just needs to show your company culture.
Try Instagram & Vine
You got a smartphone, make it work for you! You don’t have to be a videographer to film something interesting for
6-15 seconds

THE NEXT ONE IS SO EASY! BUT
COMPANIES OFTEN FORGET
ABOUT IT… AND THEIR
EMPLOYER BRANDING EFFORTS
GO TO WASTE...

List Jobs on your website
Leverage your existing traffic. Display live jobs on your
website and get more candidates.
Job Widget
Plug & Play - Branded - easy to copy paste in your site
- Real time sync
Configurable
Branded, filters, columns, microsites, location,
department
Advanced
Wordpress, API, XML feed
Up to Date Career Site

All Candidates in 1 place
Stay organized and on top of all candidates in your
Smartrecruiters Talent Pool with built-in resume
parsing and a searchable candidate database.
No Email!
You just don’t look like a serious company if your call
to action for candidates is email.
Communication
Communicate simply with Mass emailing, Interview
Scheduling, Candidate Relationship Management
(CRM)
Compliance
Always in compliance with full EEO & OFCCP
reporting
Professional Candidate Management

Social Feed
HireLoop pulse of your hiring activity
Hire as a team
Invite managers and teams. Share jobs and
candidates.
Collaborative Feedback
Ratings and Feedback. Agree. Comment. Make better
decisions
Unlimited Users
Everyone involved in the hiring process
Internally Social - Collaborative Hiring

MOST IMPORTANTLY,

Events
Team Bonding Events, Local Events, Thought Leadership Events, Conferences, even Trivia Night.
Have a Drink, Eat Dinner, or Exercise Together
The point is, encourage meetings around non work related activates. Respect outside the day to day can do
wonders for collaboration.
.
Be Awesome. Share Awesome.
Image of us in front os wall art

Level the Playing Field
Don’t have the budget? Doesn’t matter. Remarkable &
authentic content shines through.
Build Your Brand an Audience
At fraction of the cost of paid advertising.
Improve Ratio of Recruitment Marketing to
Recruitment Sales
It’s expensive to pick up the phone! More inbound
candidates = better talent pool.
Impressive Interviewees
They check you out 95% of the time – pass the eye
ball test and then some.
Just Make You Smart Employer.
Great Social Employer Branding Will

ANY QUESTIONS?
COMMENTS? AMBITIONS?
INSIGHTS? CONFESSIONS?