Enriching the Aviation Week Intelligence Network

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Presentation by Mike Lavitt, Director, Editorial & Online Production, Aviation Week/McGraw-Hill, at Smart Content: The Content Analytics Conference, October 19, 2010, http://smartcontentconference.com

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Enriching the Aviation Week Intelligence Network

  1. 1. Enriching the Aviation Week Intelligence Network October 19, 2010 Mike Lavitt Director, Editorial & Online Production
  2. 2. 2 How Aviation Week Used To Present Its Brands
  3. 3. 3 AWIN: Paid Premium Content In 2010 • Brands are still important • Market-focused Channels are vital • The real value is how we integrate and link content • Helping our customers find the information they need
  4. 4. 4 Content Agility & Digital Transformation Text Mining is one of the core technologies in Aviation Week’s digital transformation strategy Content enrichment is used to enhance content agility across McGraw-Hill’s Information & Media segment • Reducing manual tagging and categorization • Increasing efficiency and consistency • Linking domain specific content • Mining semi-structured and un-structured content • Increasing website stickiness and customer retention • Improving navigation and information discovery with deeper meta data • Enabling topic pages and providing richer customer experiences.
  5. 5. 5 How We Use TEMIS To Enrich AWIN Content Entities are classified in two broad classes: • Organizations • Programs
  6. 6. 6 Organization Links Go To Database Listings World Aerospace Database • 21,000 organizations • 69,000 personnel • 150,000 products and services
  7. 7. 7 Program Links Go To Program Profile Pages F-35 Joint Strike Fighter Program: • 2,900+ Articles • 300+ Suppliers • System Specifications Coming In 2011: • Fleet Listings
  8. 8. 8 How We Did It On AWIN • Luxid® Information Analytics can tell you what organizations are mentioned most frequently. • Set reasonable expectations • Leveraged two internal resources and TEMIS expert to build Skill Cartridge™ • Need adequate resourcing to build rules using regular expressions and variants
  9. 9. 9 What’s Next? • Develop taxonomies that will build greater value • Mine our own content to find and update organizational data • Add more people to database and make them easier to find • Use Luxid® to expand on the 60 aircraft/engine programs we now track • Your ideas … Credit: MARK GREENBERG/VIRGIN GALACTIC
  10. 10. Thank you. Michael O. Lavitt Director, Editorial & Online Production Aviation Week 2 Penn Plaza New York, NY 10011 (212) 904-6782 mlavitt@aviationweek.com

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