Providing Transportation Choices: The Region of Durham Experience


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Presented by: Jeffrey Brooks, MCIP, RPP, Ramesh Jagannathan, P.Eng, PTOE, Colleen Goodchild, MCIP, RPP
Presented at: Canadian Institute of Transportation Engineers, Toronto, May 2007

Published in: Automotive
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Providing Transportation Choices: The Region of Durham Experience

  1. 1. Providing Transportation Choices The Durham Experience May 7, 2007
  2. 2. Outline <ul><li>Challenges and Actions to Date </li></ul><ul><li>Need for Transportation Demand Management </li></ul><ul><li>Setting the Stage </li></ul><ul><li>Developing a Strategy </li></ul><ul><li>Leading by Example </li></ul><ul><li>Lessons Learned </li></ul>
  3. 3. Challenges
  4. 6. Challenges <ul><li>Rapid Growth </li></ul><ul><li>Population + Jobs = Traffic </li></ul><ul><li>Person trips will likely double as we approach 2031 </li></ul>
  5. 7. Congestion in Durham Durham roads will be congested
  6. 8. Recent Trends <ul><li>Vehicle occupancy is declining </li></ul><ul><li>Transit ridership as a % of total trips is declining </li></ul><ul><li>Peak period traffic is getting longer </li></ul>
  7. 9. Regional Actions (Supply Side) <ul><li>Road Expansion </li></ul><ul><li>Transit Expansion </li></ul><ul><li>Transit Programs (GO Bus, U-Pass) </li></ul><ul><li>Planning Policies </li></ul><ul><li>Provincial Lobbying (407/Interchanges/GO Rail) </li></ul>
  8. 10. Need for TDM
  9. 11. <ul><li>Strategies to optimize </li></ul><ul><li>our transportation system and resources </li></ul><ul><li>15% reduction in single occupant travel </li></ul><ul><li>Equivalent to 60,000 trips during peak period </li></ul>DEMAND <ul><li>Adding infrastructure alone is: </li></ul><ul><li>Expensive </li></ul><ul><li>Not sustainable </li></ul><ul><li>Not adequate </li></ul>SUPPLY
  10. 12. What is TDM? <ul><li>Core Measures </li></ul><ul><li>transit </li></ul><ul><li>carpool </li></ul><ul><li>vanpool </li></ul><ul><li>cycling and walking </li></ul><ul><li>alternative hours / compressed work week </li></ul><ul><li>tele-working </li></ul><ul><li>Supporting Measures </li></ul><ul><li>parking management </li></ul><ul><li>incentives </li></ul><ul><li>marketing and promotion </li></ul><ul><li>emergency ride home </li></ul><ul><li>on-site amenities and TDM-friendly design </li></ul>
  11. 13. Setting the Stage
  12. 14. Setting the Stage <ul><li>Principles established in the Region’s CSP,OP, and TMP </li></ul><ul><li>Commitment to the development of a GTA wide strategy </li></ul><ul><li>GTA framework is in place – now is the opportunity for Durham </li></ul>
  13. 15. Developing a Program
  14. 16. Developing a Commuter Options Program <ul><li>Engaging employers </li></ul><ul><li>Assessing potential measures </li></ul><ul><li>Examining delivery models </li></ul><ul><li>Identifying potential partners and resource requirements </li></ul><ul><li>Developing an Action Plan </li></ul><ul><li>Service and Program Delivery </li></ul>
  15. 17. Leading by Example
  16. 18. Work Trip Reduction <ul><li>New Regional HQ – 1,200 employees </li></ul><ul><li>Formed Committee to address transportation needs </li></ul><ul><ul><li>Enhance access to Regional HQ </li></ul></ul><ul><ul><li>Reduce parking requirements </li></ul></ul><ul><ul><li>Improve employee productivity </li></ul></ul><ul><ul><li>Reduce employee stress levels </li></ul></ul><ul><ul><li>Promote active and healthier lifestyles </li></ul></ul><ul><ul><li>Enhance the image of the Regional Corporation as an environmental leader </li></ul></ul>
  17. 19. Our Process Conduct Survey Survey Analysis – All Respondents Survey Analysis – Drive Alone Confirm the Program Vision and Objectives Identify Priority Measures Cost Estimates Develop WTR Program Report to Sr. Mgmt/Council Implementation, Outreach, Communication & Education Decision to carry forward Survey Phase Analysis Program Development Approvals Implementation
  18. 20. Survey Results <ul><li>Almost 50% of employees travel between 5 and 20 km to work </li></ul><ul><li>The most predominant mode of travel to Regional HQ is driving alone in an automobile (87%), followed by carpooling (6%) and Kiss and Ride (2%) </li></ul><ul><li>40% of respondents replied that they had the personal flexibility (i.e. homefront) to vary their arrival and departure times </li></ul><ul><li>Employees would consider other modes given the right circumstances and support </li></ul>
  19. 21. Work Trip Reduction Program <ul><li>Outreach – Education, Awareness, Promotion </li></ul><ul><li>New Services and Service Revisions </li></ul><ul><li>New Facilities </li></ul><ul><li>Policies and Procedures </li></ul>Carpooling Alternative Work Arrangements Walking & Cycling Transit
  20. 22. Lessons Learned
  21. 23. Lessons <ul><li>Know your level of support – “buy in” </li></ul><ul><li>Lead by example </li></ul><ul><li>Not one size fits all – be creative </li></ul><ul><li>Engaging employers takes time – be proactive! </li></ul><ul><li>Difficult to gauge results </li></ul>