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# Mobile and Video and Programmatic! Oh My!

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Get schooled in three of the most challenging topics in ad tech today: mobile, video and programmatic. Whether you want the latest statistics or you just need to brush up on your basics, this SlideShow is for you. This Smart AdServer presentation takes you through a "proof", validating the relationship between these three hot topics with market data. It's a clever and refreshing approach to a digital a marketing subject that can often be a challenge to explain.

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### Mobile and Video and Programmatic! Oh My!

1. 1. Mobile and Video and Programmatic Oh my
2. 2. It’s not easy to talk about programmatic video on mobile.
3. 3. Taking on even one of these subjects can be a nightmare!
4. 4. So, what s the best way to approach this theme? Why not break it down and examine its parts?
5. 5. When you think about it, programmatic, video and mobile are all connected, kind of like...the 3 sides of a triangle!
6. 6. Is actually a lovely triangle full of hope and promise! And what may seem at first like a triangle of DEATH
7. 7. Mobile Programmatic Video Let s take a look at how we can mathematically validate each side of our triangle and prove these themes are all associated.
8. 8. How are MOBILE & PROGRAMMATIC related? Mobile Programmatic Video Let s start with the base of the triangle.
9. 9. +60% 400%
10. 10. 3x 5x Source:SmartAdServer 2x
11. 11. on point
12. 12. 30% 5X doubled
13. 13. Video ProgrammaticMobile
14. 14. HowareMOBILE&VIDEOrelated? Mobile Programmatic Video
15. 15. 42% 38% 34%
16. 16. 44%
17. 17. Mobile Programmatic Video
18. 18. And last, but not least: VIDEO & PROGRAMMATIC Mobile Programmatic Video
19. 19. 32 ¾ 42% 28%
20. 20. welL-oiled
21. 21. Video Programmatic Mobile