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Mobile and Video and Programmatic
Oh my
It’s not easy to talk about programmatic video on
mobile.
Taking on even one of these subjects can be a
nightmare!
So, what s the best way to approach this theme?
Why not
break it down
and examine its parts?
When you think about it,
programmatic, video and mobile
are all connected,
kind of like...the 3 sides of a triangle!
Is actually a lovely triangle
full of hope and promise!
And what may seem at first like a
triangle of DEATH
Mobile Programmatic
Video
Let s take a look at
how we can
mathematically
validate each side of
our triangle and
prove thes...
How are MOBILE & PROGRAMMATIC related?
Mobile Programmatic
Video
Let s start with the base of the triangle.
+60%
400%
3x
5x
Source:SmartAdServer
2x
on point
30%
5X
doubled
Video
ProgrammaticMobile
HowareMOBILE&VIDEOrelated?
Mobile Programmatic
Video
42%
38%
34%
44%
Mobile Programmatic
Video
And last, but not least: VIDEO & PROGRAMMATIC
Mobile Programmatic
Video
32
¾
42%
28%
welL-oiled
Video Programmatic
Mobile
Butwhataboutthefuture?
41%
17%
33%
9%
DesktopBanners
MobileBanners
DesktopVideo
MobileVideo
Yes, of course programmatic video on mobile has a fut...
Todaywehave…
Native ads +Outstream
ButIn-streamisnotenough!
PublishersAdvertisers
AdTechCompanies
Thank You
About Smart AdServer
Be on the lookout for our new Vertical Video format on mobile. It s coming soon!
USA
Mexico
Brazil
Ar...
Mobile and Video and Programmatic! Oh My!
Mobile and Video and Programmatic! Oh My!
Mobile and Video and Programmatic! Oh My!
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Mobile and Video and Programmatic! Oh My!

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Get schooled in three of the most challenging topics in ad tech today: mobile, video and programmatic. Whether you want the latest statistics or you just need to brush up on your basics, this SlideShow is for you. This Smart AdServer presentation takes you through a "proof", validating the relationship between these three hot topics with market data. It's a clever and refreshing approach to a digital a marketing subject that can often be a challenge to explain.

Published in: Marketing
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Mobile and Video and Programmatic! Oh My!

  1. 1. Mobile and Video and Programmatic Oh my
  2. 2. It’s not easy to talk about programmatic video on mobile.
  3. 3. Taking on even one of these subjects can be a nightmare!
  4. 4. So, what s the best way to approach this theme? Why not break it down and examine its parts?
  5. 5. When you think about it, programmatic, video and mobile are all connected, kind of like...the 3 sides of a triangle!
  6. 6. Is actually a lovely triangle full of hope and promise! And what may seem at first like a triangle of DEATH
  7. 7. Mobile Programmatic Video Let s take a look at how we can mathematically validate each side of our triangle and prove these themes are all associated.
  8. 8. How are MOBILE & PROGRAMMATIC related? Mobile Programmatic Video Let s start with the base of the triangle.
  9. 9. +60% 400%
  10. 10. 3x 5x Source:SmartAdServer 2x
  11. 11. on point
  12. 12. 30% 5X doubled
  13. 13. Video ProgrammaticMobile
  14. 14. HowareMOBILE&VIDEOrelated? Mobile Programmatic Video
  15. 15. 42% 38% 34%
  16. 16. 44%
  17. 17. Mobile Programmatic Video
  18. 18. And last, but not least: VIDEO & PROGRAMMATIC Mobile Programmatic Video
  19. 19. 32 ¾ 42% 28%
  20. 20. welL-oiled
  21. 21. Video Programmatic Mobile
  22. 22. Butwhataboutthefuture?
  23. 23. 41% 17% 33% 9% DesktopBanners MobileBanners DesktopVideo MobileVideo Yes, of course programmatic video on mobile has a future! +71% +57% +47%
  24. 24. Todaywehave…
  25. 25. Native ads +Outstream ButIn-streamisnotenough!
  26. 26. PublishersAdvertisers AdTechCompanies
  27. 27. Thank You
  28. 28. About Smart AdServer Be on the lookout for our new Vertical Video format on mobile. It s coming soon! USA Mexico Brazil Argentina Spain France Germany Italy Poland China

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