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Learn more about quality with Sellers.json and OpenRTB Supply Chain Object, the two new specs introduced by IAB Tech Lab for public comment with Smart Adserver (www.smartadserver.com)
The IAB Tech Lab has recently introduced two new complementary market initiatives in the continuity of ads.txt: Sellers.json and the OpenRTB SupplyChain Object. Both come as a package and are designed to give ad buyers more confidence in the multiple vendors involved in the reselling of an impression throughout the digital ad supply chain — not just the first reseller.
For more information: https://smartadserver.com/quality/sellers-json/