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Customer case study 
How BAN.pl uses Smart AdServer 
Rich Media solution to deliver great ad 
experiences 
BAN.pl is a pre...
2 - Easy set up and trafficking 
Building Rich Media ads just requires you to upload simple assets and a few clicks in the...
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How BAN.pl uses Smart AdServer Rich Media solution for great ad experiences

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How BAN.pl uses Smart AdServer
Rich Media solution to deliver great ad
experiences ?
BAN.pl is a premium advertising network focused on
business (e.g. Money.pl, LinkedIn.com) and lifestyle sites
(like Endomondo.com, Menshealth.pl, Runners-World.pl).
They have been working with Smart AdServer since
2010 and deliver ads on all type of supports: web,
mobile web, mobile apps as well as video.

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How BAN.pl uses Smart AdServer Rich Media solution for great ad experiences

  1. 1. Customer case study How BAN.pl uses Smart AdServer Rich Media solution to deliver great ad experiences BAN.pl is a premium advertising network focused on business (e.g. Money.pl, LinkedIn.com) and lifestyle sites (like Endomondo.com, Menshealth.pl, Runners-World.pl). They have been working with Smart AdServer since 2010 and deliver ads on all type of supports: web, mobile web, mobile apps as well as video. § Objectives • Provide advertisers with stable and reliable delivery of ad impressions on high quality content websites • Create advanced ad experiences with rich media ad formats • Do not hire a dedicated team with design and technical skills • Be independent from creative agencies to avoid third party costs § Solution 1 - A Rich Media library integrated in the ad server Smart AdServer has a very unique approach of Rich Media management. The ad server directly integrates a rich media library with a wide range of pre-defined Rich Media ad formats suitable for any type of supports – web, mobile web and applications. The Rich Media templates are in the trafficking workflow which significantly improves ad operations effectiveness. 12 million unique visitors 500 million ad impressions “We recommend Smart AdServer as it is a powerful tool that allows us to deliver premium services to our clients.” Paweł Ścieszko, Head of Traffic, BAN.pl
  2. 2. 2 - Easy set up and trafficking Building Rich Media ads just requires you to upload simple assets and a few clicks in the trafficking interface. No need for technical skills, it is just a matter of ticking boxes and adjusting parameters. 2. Creative files upload 3 - New templates and custom development The local experts of Smart AdServer have partnered with BAN.pl team to adapt existing Rich Media templates to BAN.pl particular needs. In addition, BAN.pl takes advantage of all new templates that are developed by Smart AdServer’s rich media team and can propose to advertisers brand new ad formats that drive user engagement. Campaign costs are 15-30% lower than through a rich media vendor www.smartadserver.com | contact@smartadserver.com | 2014 Ad Format : Galleryboard CTR : 0,86% Interaction rate : 25% 1. Ad template selection § Results Campaign successes Ad Format : Video Screening CTR : 1,96% Interaction rate : 18,65% 3. Ad customization

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