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ATS_Paris_2014_Smart_RTB+_by_Smart_AdServer_DPironon

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Introduction to Smart RTB+, SupplySide Platform and Holistic Yield Management

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ATS_Paris_2014_Smart_RTB+_by_Smart_AdServer_DPironon

  1. 1. Smart RTB+ ATS Paris – 13 Novembre 2014 David Pironon, COO, Director of Sales and Operations http://smartadserver.com
  2. 2. Qui sommes-nous? 2 Une plateforme technologique intégrée Spain Germany Poland France Brazil Smart offices Local TAM Smart clients Italy USA 120 mds d’impressions dont 20 mds d’impressions mobiles délivrées chaque mois. 11 bureaux en Europe, aux US et en Amérique Latine Plus de 450 clients
  3. 3. Les challenges des publishers DATA 3 Standard Display Video Rich Media Outils d’aide à la décision Cross platform Tous canaux de vente Ventes Directes Ventes Programmatiques
  4. 4. La technologie élargit le champs des possibles pour les éditeurs 4 Ventes de gré à RTB, Open Auctions gré Ventes de gré à gré RTB, Open Auctions Deals Ventes de gré à gré RTB, Open Auctions Deals Ventes de gré à gré 2010 2012 2014 …
  5. 5. L’approche holistique, la solution pour maîtriser l’ensemble des canaux 5 RTB, Open Auctions Deals => Plus de contrôle Ventes de gré à gré
  6. 6. L’approche holistique de Smart RTB+ 6

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