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Cross cultureunderstanding2


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Cross cultureunderstanding2

  1. 1. TheCross-CulturalUnderstandingProject.A high impact communityinitiativeBy Stephen ManallackAuthor, “Soft Skills for a Flat World”(Tata McGraw-Hill India, 2012)Email
  2. 2. Why you are an ideal fit for this cross-cultural project. A global business Great cultural knowledge Community relations expertise Maximise a strength Give back to community High need in Region Position as “Thought Leader” © Stephen Manallack 2012
  3. 3. The Problem and The Opportunity. The ProblemYoung people are remarkably unaware of the changing world and needs of globalisation The Opportunity Become a high-impact champion of global readiness through cross-cultural understanding © Stephen Manallack 2012
  4. 4. About Stephen Manallack. • Author of “Soft Skills for a Flat World” (Tata McGraw-Hill India 2012) • Author of 2 other books • Cross-Cultural Trainer – India and the West • Trade Mission Leader • Leadership Program Mentor, Asialink © Stephen Manallack 2012
  5. 5. Scope of project.Online, print and other materials targetingbusiness, politics and education sectors Start with India and the West Follow with China and the West Periodic release of other countries such as Russia, Brazil, Vietnam, Thailand etc © Stephen Manallack 2012
  6. 6. Project Inclusions.Function like a “virtual think tank” Website Online Training Publications/Videos White Papers (print/online) Seminars Speaking at Conferences/Events Social Media © Stephen Manallack 2012
  7. 7. Target Audience. Schools and Universities Business and ProfessionsCommunities and Local Government Other Political and Bureaucrats Media Trade and Export © Stephen Manallack 2012
  8. 8. Philosophy & Approach. Cultures are not “right” or “wrong” Understanding = Competitiveness Enjoy differences through understanding Promote outward looking Flat World = we are all “Multinationals”Key is therefore soft skills and cultural awareness …a competitive modern Region… © Stephen Manallack 2012
  9. 9. Sharing findings on the minds of success. “In a flat world we need to know what drives success in other cultures” - Stephen Manallack Now this project shares the knowledge… © Stephen Manallack 2012
  10. 10. The 7 Differing Culture-Based Views. 1. Absolute or Relative 2. Individual or Collective 3. Neutral Communication or Affective 4. Space or Privacy 5. Achievement or Ascription 6. Sequential Time or Synchronic 7. Inner Directed or Outer Directed © Stephen Manallack 2012
  11. 11. Benefits for you. Align with global knowledge Position as understanding community differences Champion of Regional competitiveness Think Tank benefits without $50 million price tag (eg Centre on China in the World) Possible “instant” start and impact with “Soft Skills for a Flat World” book © Stephen Manallack 2012
  12. 12. The Cross-Cultural Understanding Project. For a competitive and globally aware generation © Stephen Manallack 2012