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Huawei - Making the World Smaller with Small Cell

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Presentation from Huawei on the Small Cell Forum stand at MWC15

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Huawei - Making the World Smaller with Small Cell

  1. 1. HUAWEI TECHNOLOGIES CO., LTD. Making the World Smaller with Small Cell David Zheng Vice President, Huawei SmallCell Product Line 4st March 2015
  2. 2. Page 2 Content 1. Industry & Market Trend 2. Scenario & Solution 3. Successful Cases
  3. 3. Page 3 Changing of Service & Behavior Leads to Traffic Pulse From voice era to data era: 4000 times traffic growth per unit Benchmark throughput [Kbps] 128 256 512 512 512 2000 300 384 4000 1000 Music VOIP M-blog SNS WWW Gaming 240Pvideo 480Pvideo 360Pvideo Cloud/FTP Bad Good Excellent 720p   2.4Mbps 1080p   5.4Mbps 2160p   21.6Mbps 2160p   10.3Mbps   (H.265) 12kbps->2.4M bps <5% online ->nearly 100% online 200X 20X 0 15 30 45 0hr   1hr   2hr   3hr   4hr   5hr   6hr   7hr   8hr   9hr   10hr   11hr   12hr   13hr   14hr   15hr   16hr   17hr   18hr   19hr   20hr   21hr   22hr   23hr   Airport   Hospital   Hotel   Macro   Mall   Subway   Office   Other   School   Active User number Voice traffic ->Video traffic : 200X Synchronous voice ->Asynchronous data: 20X
  4. 4. Page 4 Micro Can Improve User Experience Wherever It is Needed On Demand EnterpriseDigitization Macro sites only is not enough for coverage in LTE era Micro is the key to hotspot and week coverage spot in urban area Macro Capacity Traffic Demand Capacity /Traffic Micro is needed for quick and cost effective deployment to guarantee user experience Hotspot Weak coverage spot CoverageMassive weak coverage points(red) after 10,000+ LTE macro sites deployed in Shenzhen City Shenzhen, China
  5. 5. Page 5 Indoor Coverage Digitization: Capture Traffic Pulse to Guarantee Experience Indoor coverage solution need to be redefined On Demand EnterpriseDigitization Capacity of DAS n  Capacity of traditional analog coverage solution is fixed n  Capacity demand at peak time is suppressed Capacity demand Peak time Peak time Indoor 12400 stadium 1665* airport 2250 train station 49400 shopping mall …… hospital/campus.. Hot zone with high traffic need to be on load * Data from Google and Wikipedia DAS cannot capture the traffic pulse
  6. 6. Page 6 Enterprise Mobilization: Application Move from PC to Smart Phone BYOD Drives Enterprise Mobile Service Market Growing Quickly With the development of smartphone, BYOD is becoming the main work style More and more employees Prefer to BYOD for work On Demand EnterpriseDigitization Smartphone 82% 82% 80% 74% 50% 55% 60% 65% 70% 75% 80% 85% 90% choose own smartphone for work choose own tablet for work adoption among director-level and above employees adoption among below director-level employees
  7. 7. Page 7 Content 1. Industry & Market Trend 2. Scenario & Solution 3. Successful Cases
  8. 8. Page 8 Increase ROI by Increasing Revenue and Decreasing TCO Revenue - TCO TCO ROI =
  9. 9. Page 9 Outdoor On Demand Network with Small Cell Revenue - TCO TCO ROI = Revenue = Traffic + New Service TCO = Site + Backhaul + BOX+ Others On Demand EnterpriseDigitization 21% 15% 5%35% 15% 9% TCO Analysis of Micro BTS in Europe Site BOX NRO Backhaul Maintenance Others
  10. 10. Page 10 “Site Crowd Sourcing” Reducing Site Cost Enables Scaled Deployment On Demand EnterpriseDigitization Higher Coverage & Capacity efficiency • Multi-RAT & multi-band box for site & backhaul saving • Improving ROI with higher power transmission for larger coverage • Powerful baseband for higher capacity Hot-Zone&NotSpotCoverage Hot-SpotCoverage Higher Capacity • Higher Integration & heat dissipation for deployment in confined space • Lower power transmission for limited coverage • Optimizing for wired backhaul Lamp pole,Power pole… Bus Stop,AD Box, Phone Booths,MFC …
  11. 11. Page 11 l Development of small cell fast, where P2P fiber/PON is rich Relay is the appropriate wireless backhaul in early stage l No dedicated spectrum for backhaul l Low installation cost l Low volume and power consumption Wireless Backhaul Reduce Transmission Cost Accelerates Deployment Wired transmission on-site Wireless transmission on-site smallcell  smallcell  smallcell  Relay  Relay  Relay  F1 F1 F1 F1/F2 F1/F2 F1/F2 On Demand EnterpriseDigitization Economical wireless backhaul: Relay 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Europe China Japan & Korea North America APAC Proportion of Fiber On-site (Macro) Source: Huawei Survey
  12. 12. Page 12 Revenue - TCO TCO ROI = Revenue = Traffic + New Service TCO = Site + Backhaul + BOX+ Others On Demand EnterpriseDigitization Digitization Releases Indoor Traffic Demand
  13. 13. Page 13 On Demand EnterpriseDigitization LampSite Captures Traffic in Indoor Hot Zone: Flexible Cell Split for Traffic Pulse and Smooth Evolution Capacity evolution management Cell Split Cell 4 Cell 3 Cell 2 Cell 1 Cell 5 Cell 6 BBU Cell 1 Cell 2 Cell 3 BBU ü  Real-time tide traffic monitoring ü  Dynamic capacity adjustment ü  Dynamic share of baseband resource ü  Reduce initial investment PCell1 PCell3PCell2 PCell 4 Dinning Area Office Area PCell1 PCell3PCell2 PCell 4 Dinning Area Office Area Working Hours Dinner Hours Automatic Tide-effect Traffic Management
  14. 14. Page 14 On Demand EnterpriseDigitization Pico BTS Captures Traffic in Indoor Hot Spot: Fast Fill “Capacity Not spot” Left by High Band LTE 12kbps XMbps Low band coverage in voice time High band coverage in MBB time Gap 1: Higher Traffic Requirement at Cell Edge Gap 2: Smaller coverage with higher frequency band Poor deep indoor coverage with Macro due to high band LTE “Capacity Not spot” due to the gaps between requirement and coverage
  15. 15. Page 15 New Service Helps Carrier Entry Enterprise Market Revenue - TCO TCO ROI = Revenue = Traffic + New Service TCO = Site + Backhaul + BOX+ Others On Demand EnterpriseDigitization
  16. 16. Page 16 Enterprise Service based on Digitized Cellular Network Service Anchor 3rd APP Server API Wi-Fi AP Pico LampSiteWi-Fi AP Fixed Line Local voice & data service BYOD expansion from fixed IT System to cellular network Enterprise service moving to cellular network for low cost and new value On Demand EnterpriseDigitization
  17. 17. Page 17 A Win-Win Business Model Ripening Industry Chain Operator Enterprise Subscriber App Supplier Telecom Vendor APP Wireless Solution Host & Sell system Sell the service or product Pay for Value-added service Equipment fees App fees Pay for service or product On Demand EnterpriseDigitization New Service Site Cost
  18. 18. Page 18 Content 1. Industry & Market Trend 2. Scenario & Solution 3. Successful Cases
  19. 19. Page 19 Case1: Pole Acquisition for Scaled Micro Deployment “Mobile  operator  T  uses  small  cell  to  break  the   frequency  resource  limita8on  …   60%  Micro  /  macro  in  2013   Number  of  Micro  will  Surpass  Macro  in  2014   2012 2013 2014 2015 2016 2017 Volume   Macro   Micro   l   10,000+    pole  acquisiBon  for  Micro  deployment   l   U/L,  Co-­‐carrier  deployment   92.22 69.38 53.18 before after macro only Hetnet macro Hetnet micro (Gbit)   Traffic  on  load  33%     •  Onload  33%  traffic     •  Offload  43%  for  macro   •  Reduce  congesBon  risk   Co-Channel / continuously deployment Page 19 On Demand EnterpriseDigitization 33%
  20. 20. Page 20 ROI<2Years 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 Daily Traffic DL+UL(GB) W/O. LampSite Avg. 18.8GB W. LampSite: Avg. 64.4GB 340% Railway Station, Zhengzhou City China,China Unicom Case2 : Capacity is not Bottleneck Anymore in Indoor Hot zone On Demand EnterpriseDigitization
  21. 21. Page 21 Case 3:Shanghai Service Live Demo --Navigation Map View Video View RHUB BBU pRRU pRRU pRRU RTMap Application User Cell Phone Page 21 On Demand EnterpriseDigitization
  22. 22. THANK YOU www.huawei.com Copyright©2014 Huawei Technologies Co., Ltd. All Rights Reserved. The information in this document may contain predictive statements including, without limitation, statements regarding the future financial and operating results, future product portfolio, new technology, etc. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied in the predictive statements. Therefore, such information is provided for reference purpose only and constitutes neither an offer nor an acceptance. Huawei may change the information at any time without notice.

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