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Community Engagement

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How libraries can use Community Engagement. Presented at ILEAD USA conference in PA March 2015

Published in: Government & Nonprofit
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Community Engagement

  1. 1. Community Engagement Stephanie Zimmerman Training & Development/HR Coordinator Library System of Lancaster County, PA ILEAD USA March 2015
  2. 2. 2
  3. 3. What is Community Engagement? • Community engagement refers to the process by which community benefit organizations (in our case libraries) and individuals build ongoing, permanent relationships for the purpose of applying a collective vision for the benefit of a community. http://en.wikipedia.org/wiki/Community_engagement 3
  4. 4. What is ILEAD USA? • Innovative Librarians Explore, Apply and Discover is a continuing education library immersion program that cultivates both participatory technology skills building and leadership training, in order to increase exposure of services, engage libraries’ constituents, and provide opportunities for collaborating on innovative projects. https://ileadusa.wordpress.com/about/ 4
  5. 5. 5 ILEAD USA IS Community Engagement
  6. 6. What does one do in Community Engagement? 6 • We connect • We interact • We build relationships
  7. 7. You ALL have experience in Community Engagement • The Bookends • Techni-gals • ALT • Job Squad • Memory Masters 7
  8. 8. The Summerville Public Library Story 8
  9. 9. But, we’re already doing this… 9 Stop and contemplate
  10. 10. The Edge Initiative 10 http://www.libraryedge.org
  11. 11. Edge Benchmarks • Community Value (1-3) • Engaging the Community (4-6) • Organizational Management (7-11) 11
  12. 12. Edge Benchmarks in PA (Aug 2014) 12
  13. 13. 13
  14. 14. 14
  15. 15. 15
  16. 16. How do we do this? Exploring Community Engagement Philosophies
  17. 17. 17 http://creatingthefuture.org/ Philosophy 1: Creating the Future
  18. 18. 18 http://www.help4nonprofits.com/Engagement- AK/CommunityEngagement-ACTION_KIT.htm
  19. 19. Hildy Gottlieb’s 8-Step Guideline 1. Determine the goals of the plan 2. Plan out who to engage 3. Develop engagement strategies for those individuals you already know 4. Develop engagement strategies of those individuals you do not already know 5. Prioritize those activities 6. Create an implementation plan 7. Monitor your progress 8. Maintain those relationships 19
  20. 20. 20 http://ephratapubliclibrary.libguides.com/jobcomputerskills
  21. 21. 3 Effective Tools 1. Writing 2. Speaking 3. One-on-one Coversations 21
  22. 22. MORE Fun, LESS Costly, MORE Effective 22
  23. 23. 23 http://www.ala.org/transforminglibraries/libraries-transforming-communities Philosophy 2: ALA’s Libraries Transforming Communities
  24. 24. Harwood Institute for Public Innovation 24 http://www.theharwoodinstitute.org/
  25. 25. LTC consists of three areas of concentration 1. LTC Public Innovators Cohort 2. Knowledge-sharing 3. ALA staff training 25
  26. 26. LTC’s Knowledge-sharing 1. Resources for Libraries 2. Public Innovators Lab Workbook 3. Step-by-Step Guide to ‘Turning Outward’ to Your Community 26
  27. 27. Resources for Libraries 27
  28. 28. Public Innovator’s Lab Workbook 28
  29. 29. Step-by-Step Guide to ‘Turning Outward’ to Your Community 29
  30. 30. 30 http://learn.webjunction.org/course/view.php?id=77 Philosophy 3: WebJunction Course Tell Me Something I Don't Know - Meaningful Community Engagement (Infopeople webinar)
  31. 31. Key Takeaways from Course • Properly directed questions • Can’t afford to guess • Demographics are not enough • Satisfaction surveys are not enough • Talk to the movers and shakers • Unearth what the community values • Don’t ask people to commit in advance to non-existent services • Listen, don’t explain 31
  32. 32. 32 It’s not about THEM learning about (what) the library (does), it’s about US learning about (what they do) THEM. You do that by listening NOT by talking
  33. 33. How to Connect Effectively • Effective community meetings • Effective social media • Effective interviews • Effective Focus Groups • Effective Surveys 33
  34. 34. A few more tips… • Don’t thank them for their time, thank them for their SERVICE • DO NOT ask the civilians to design the service. All they get to talk about is outcomes. It’s up to the staff to decide HOW to do it. • Repeat; this process is ongoing • CONSTANT ENGAGEMENT WITH THE COMMUNITY NEEDS TO BE THE RULE, NOT THE EXCEPTION 34
  35. 35. Other Philosophies… • “The Engaged Library: Chicago Stories of Community Building” - http://www.abcdinstitute.org/docs/ULCReport.pdf • Blog post titled “Libraries and community engagement” at the blog “Sustaining Community” https://sustainingcommunity.wordpress.com/2013/01/25/librari es-and-community-engagement/ • WebJunction’s Betha Gutsche’s post “The Engaged and Embedded Library: Moving from talk to action” at http://www.webjunction.org/news/webjunction/Engaged_Embedd ed_Library.html which includes many resources and case studies • ARSL (Association for Rural & Small Libraries) – “Community Engagement: Small Libraries Go Big” - http://arsl.info/2013/03/community-engagement-small- libraries-go-big/ 35
  36. 36. Examples of Community Engagement in Action
  37. 37. Cumberland County Library System Consensus Building Process 37 http://www.cumberlandcountylibraries.org/?q=Building_consensus
  38. 38. PA Forward 38 http://www.paforward.org/
  39. 39. Geek the Library 39 http://get.geekthelibrary.org/
  40. 40. 40 http://www.webjunction.org/news/webjunction/community- engagement-and-staff-development-at-all-levels.html WebJunction
  41. 41. TEDx Event 41 https://www.ted.com/about/programs-initiatives/tedx-program
  42. 42. Houston Public Library Mobile Express 42 http://houstonlibrary.org/our-partners/community-engagement
  43. 43. Ephrata Public Library, PA 43 http://www.ephratapubliclibrary.org/
  44. 44. More Examples on WebJunction • “Great Ideas for Innovative Community Engagement” - http://www.webjunction.org/news/webjunction/great-ideas-for- innovative-community-engagement.html • Mentions a Facebook experiment that spawned over 150 community- generated ideas on the future of Miami’s libraries - http://www.huffingtonpost.com/rebecca-fishman-lipsey/100-great- ideas-for-the-for-the-future-of-libraries_b_6551440.html • “Transforming Library Space for Community Engagement” - http://www.webjunction.org/events/webjunction/transforming- library-space-for-community-engagement.html • “Teaching Tech to Patrons”Webinar - http://www.webjunction.org/news/webjunction/learn-by-doing- teaching-tech-to-patrons.html44
  45. 45. Challenges vs. Rewards
  46. 46. 46http://www.slideshare.net/jonbward/community-engagement?qid=57375ec7-00ec- 48ee-b5f0-e4e40207985d&v=default&b=&from_search=5
  47. 47. What are the challenges of Community Engagment? 47 • Community Engagement has a cost • Staff may not have the skills or confidence to do community engagement work • Community may have unrealistic views or a range of opposing views
  48. 48. What are the rewards of Community Engagment? 48 • Making a difference • Steering the service/program/project • Garners political involvement and support • Can bring in new funders • Protects the service • Brings new ideas and inspiration – invigorates!
  49. 49. Main Points 49 • There isn’t a right way… • The only way to learn how is to go ahead and do it… • we’re not all good at it - those of us who aren’t should do everything we can to support those who are…
  50. 50. Your Future Position?
  51. 51. 51 Community Engagement Administrator
  52. 52. Your Charge
  53. 53. R. David Lankes, "The Community Is Your Collection." 53 https://youtu.be/8AzGUfpT7Jc?list=PLX5frlby3mLpdnC_oJWlyYWmf5-4Se0G2
  54. 54. • szimmerman@lancasterlibraries.org • http://www.facebook.com/Slzimm1 • http://www.google.com/+Slzimm1 • http://www.linkedin.com/in/slzimm1 • http://twitter.com/Slzimm1 • http://del.icio.us/Slzimm1 • http://lslctraining.blogspot.com • http://www.youtube.com/lslctrainer Engage with me! 54
  55. 55. Image Credits 55 • Linking Arms - https://c2.staticflickr.com/8/7223/7155861446_031d28e6f8_b.jpg • MozFest Community - http://creativecommons.org/wp- content/uploads/2014/11/mozfest.jpg • PeopleConnect - http://farm8.static.flickr.com/7396/8718123610_09e70f6d90.jpg • Albert Einstein - https://c1.staticflickr.com/9/8408/8882601625_aa8046b387_b.jpg • Stop&Contemplate - https://farm3.staticflickr.com/2775/4443143080_30650552fd_o.jpg • MoreFunStormtroopersYMCA - https://flic.kr/p/6sfakm

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