Alja Sulčič
                                                        (iAlja Writer)




                             An Int...
Virtual worlds
                            defined



http://ialja.blogspot.com
A virtual world is a computer-based
              simulated environment intended for its
             users to inhabit and...
Virtual worlds:
                            evolving from
                              ‣ social networks
                ...
World of Warcraft
                                    is a very popular
                                 massively multipl...
... but there are also
        more realistic virtual worlds,
                            which don’t focus on gaming.

  ...
... let’s see   why and how!
http://ialja.blogspot.com
Living a

                            Second Life

http://ialja.blogspot.com
Second Life      is one of the most talked about
      non-gaming virtual worlds right now...




                        ...
Users download the Second Life
        client to enter the virtual world
http://ialja.blogspot.com
Client/Server architecture



     The open source client connects
     to Second Life servers...




           ... that ...
Makers of Second Life

    Second Life servers are hosted by one
    company:

                            ‣   SL developm...
... but it’s the residents that
                    make the world come alive!
http://ialja.blogspot.com
User Stats
                       > 5 million unique residents
                 > 1,5 million logged in the last 60 days
 ...
Residents have different
                            tools within Second Life...
http://ialja.blogspot.com
Communication tools

          in     private
        (Instant Messages -IM)
                      - or -
            in  ...
Tools for travel
                            You can walk
                            and fly...




                     ...
Tools for creating and
                              shaping the world


                                    //pic



    ...
Berkman Sandbox

                                                                             Abbots Aerodrome

Virtual Mo...
“You create it, you own it.”



                         ... users retain full IP rights
                     over content...
... but what can we do with our Second Life?
http://ialja.blogspot.com
Living a Second Life:
                                Business
http://ialja.blogspot.com
Linden Dollars
                            Second Life currency

                              real money trading (RMT)

 ...
Business opportunities
                             (for individuals and companies)


      ‣ selling virtual goods
      ...
Economy stats
                                      (June 2007)

                            > 400 residents had a monthly...
Real companies
                             in Second Life
                                              Nissan Altima Isl...
Living a Second Life:
                              Education
http://ialja.blogspot.com
Harvard Law School



                 Many educational institutions already
                   have their virtual        ...
There are courses being taught
                                                within Second Life on a
                   ...
Second Life residents can attend a number of
             (often free)   educational events:
                             ...
Living a Second Life:
                                 Politics
http://ialja.blogspot.com
Residents (and political parties/groups)
                  use Second Life to express their
                            po...
French elections

           National Front HQ:       Contra National Front:




http://ialja.blogspot.com
USA elections
                            Candidates’ headquarters:

              Politics
                 +
           ...
Living a Second Life:
                                 Media
http://ialja.blogspot.com
SL has high media coverage




http://ialja.blogspot.com
... and its own media
                                       News sites:

  TV channels:

     Magazines:

               ...
Living a Second Life:
                  Art & Architecture
http://ialja.blogspot.com
Second Life hosts different art
                            exhibitions...




http://ialja.blogspot.com
Multimedia installation




    Architecture
                                                                  Machinima

...
Living a Second Life:
                        Sports & Leisure
http://ialja.blogspot.com
Residents also spend their time
                            doing   sports...




http://ialja.blogspot.com
... keep track of and experience
                                real-life   sports events...




http://ialja.blogspot.com
... or just
http://ialja.blogspot.com
                            have fun   with their friends.
Virtual beyond
                            Second Life



http://ialja.blogspot.com
Second Life is just
                            the tip of the iceberg




http://ialja.blogspot.com
                     ...
By the end of 2011, 80 % of active Internet
         users (and Fortune 500 enterprises) will have a
        “second life”...
interested?

http://ialja.blogspot.com
The best way to learn
                about virtual worlds

                            is to   try one!
http://ialja.blog...
see you in-world!

                                                                     Created by:
                      ...
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Virtual Worlds Introduction Second Life And Beyond4228

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Virtual Worlds Introduction Second Life And Beyond4228

  1. 1. Alja Sulčič (iAlja Writer) An Introduction to Virtual Worlds Second Life and Beyond http://ialja.blogspot.com
  2. 2. Virtual worlds defined http://ialja.blogspot.com
  3. 3. A virtual world is a computer-based simulated environment intended for its users to inhabit and interact via avatars. Wikipedia http://ialja.blogspot.com
  4. 4. Virtual worlds: evolving from ‣ social networks ‣ online games ‣ simulations ... towards a 3D Web? http://ialja.blogspot.com
  5. 5. World of Warcraft is a very popular massively multiplayer online role-playing game (MMOG) that takes place in a fantasy virtual world... http://ialja.blogspot.com
  6. 6. ... but there are also more realistic virtual worlds, which don’t focus on gaming. These virtual worlds can be used as effective real-life communication, business, education and social tools. http://ialja.blogspot.com
  7. 7. ... let’s see why and how! http://ialja.blogspot.com
  8. 8. Living a Second Life http://ialja.blogspot.com
  9. 9. Second Life is one of the most talked about non-gaming virtual worlds right now... ... let’s see how it works! http://ialja.blogspot.com
  10. 10. Users download the Second Life client to enter the virtual world http://ialja.blogspot.com
  11. 11. Client/Server architecture The open source client connects to Second Life servers... ... that do most of the maths for the client. http://ialja.blogspot.com
  12. 12. Makers of Second Life Second Life servers are hosted by one company: ‣ SL development ‣ SL “central bank” ‣ SL “law” makers and enforcers ‣ financed by users purchasing virtual land on LL servers http://ialja.blogspot.com
  13. 13. ... but it’s the residents that make the world come alive! http://ialja.blogspot.com
  14. 14. User Stats > 5 million unique residents > 1,5 million logged in the last 60 days ≈ 40 000 users in-world at any time > 90 000 premium residents Demographics all users must be over 18* average age 33 43 % female users active users: 44 % EU, 26 % USA http://ialja.blogspot.com13 to 17 can use a more secure version of SL: Teen Second Life * teens from the age
  15. 15. Residents have different tools within Second Life... http://ialja.blogspot.com
  16. 16. Communication tools in private (Instant Messages -IM) - or - in public verbally (places or group IM) (text or/and voice chat) - and - non-verbally (visual appearance, proxemics, gestures and animations) http://ialja.blogspot.com
  17. 17. Tools for travel You can walk and fly... ... or teleport anywhere in an instant! http://ialja.blogspot.com
  18. 18. Tools for creating and shaping the world //pic ‣ 3D prim building ‣ Linden Scripting Language ‣ texture, sound and animation import http://ialja.blogspot.com
  19. 19. Berkman Sandbox Abbots Aerodrome Virtual Morocco Second Life Second House of Sweden is a user-created world! Teaching http://ialja.blogspot.com Little Roma International Spaceflight Museum
  20. 20. “You create it, you own it.” ... users retain full IP rights over content they create in Second Life http://ialja.blogspot.com
  21. 21. ... but what can we do with our Second Life? http://ialja.blogspot.com
  22. 22. Living a Second Life: Business http://ialja.blogspot.com
  23. 23. Linden Dollars Second Life currency real money trading (RMT) US$ L$ (1 US$ ≈ 270 L$) L$ can be used on the web or in-world http://ialja.blogspot.com
  24. 24. Business opportunities (for individuals and companies) ‣ selling virtual goods (C2C, B2C, B2B), ‣ building communities, ‣ costumer support, ‣ training & research, ‣ public relations, ‣ marketing, ‣ events, ... ‣ gambling http://ialja.blogspot.com
  25. 25. Economy stats (June 2007) > 400 residents had a monthly income over 2 000 US$ > 300 000 residents spent money in-world Lindex Virtual Currency Exchange almost 7 million US$ exchanged http://ialja.blogspot.com
  26. 26. Real companies in Second Life Nissan Altima Island http://ialja.blogspot.com
  27. 27. Living a Second Life: Education http://ialja.blogspot.com
  28. 28. Harvard Law School Many educational institutions already have their virtual campuses Ohio University NMC Campus http://ialja.blogspot.com
  29. 29. There are courses being taught within Second Life on a variety of subjects: ‣ programming, ‣ natural sciences, ‣ economics, ‣ law, ‣ foreign languages, ‣ literature, Learning about cell structure within a 3D cell model ‣ art, ... http://ialja.blogspot.com
  30. 30. Second Life residents can attend a number of (often free) educational events: ‣ conferences, ‣ lectures, ‣ discussions, ‣ interviews, ‣ book readings, .... http://ialja.blogspot.com
  31. 31. Living a Second Life: Politics http://ialja.blogspot.com
  32. 32. Residents (and political parties/groups) use Second Life to express their political views http://ialja.blogspot.com
  33. 33. French elections National Front HQ: Contra National Front: http://ialja.blogspot.com
  34. 34. USA elections Candidates’ headquarters: Politics + business: http://ialja.blogspot.com
  35. 35. Living a Second Life: Media http://ialja.blogspot.com
  36. 36. SL has high media coverage http://ialja.blogspot.com
  37. 37. ... and its own media News sites: TV channels: Magazines: News agency: http://ialja.blogspot.com
  38. 38. Living a Second Life: Art & Architecture http://ialja.blogspot.com
  39. 39. Second Life hosts different art exhibitions... http://ialja.blogspot.com
  40. 40. Multimedia installation Architecture Machinima ... and is a playground http://ialja.blogspot.com for artistic expression
  41. 41. Living a Second Life: Sports & Leisure http://ialja.blogspot.com
  42. 42. Residents also spend their time doing sports... http://ialja.blogspot.com
  43. 43. ... keep track of and experience real-life sports events... http://ialja.blogspot.com
  44. 44. ... or just http://ialja.blogspot.com have fun with their friends.
  45. 45. Virtual beyond Second Life http://ialja.blogspot.com
  46. 46. Second Life is just the tip of the iceberg http://ialja.blogspot.com ... and many more!
  47. 47. By the end of 2011, 80 % of active Internet users (and Fortune 500 enterprises) will have a “second life”, but not necessarily in Second Life. April 2007, Gartner Inc. 80 % http://ialja.blogspot.com
  48. 48. interested? http://ialja.blogspot.com
  49. 49. The best way to learn about virtual worlds is to try one! http://ialja.blogspot.com
  50. 50. see you in-world! Created by: Alja Sulčič (SL iAlja Writer) http://ialja.blogspot.com Disclaimer All the logos and trademarks that appear in this presentation are the property of their respective owners, who are not affiliated with the author. The views expressed by the author are her own and do not represent the views of the trademark owners. http://ialja.blogspot.com

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