Advertisement campaign is one of the most effective ways to increase sell instantly, however for last few years one can see an apparent change in advertisement strategy. Now companies don't simply spend money on advertising campaign without indentifying target audience. The logic behind this strategy is straight forward; it?s of no use to market your product to those who will never buy it, instead focus on that group of consumers which has interest and potential to buy your products. There are four factors which should be considered while identifying your target group viz. product, price, statement and value. There are several other factors also which helps to determine target audience such as culture, lifestyle, economy, geography, age and society etc. These powerpoint slides will help you to present importance of identifying target audience for effective and efficient marketing strategy without any hassle.