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Social networks & web 2.0


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Social networks & web 2.0

  1. 1. Social Networks / Web 2.0<br />Prepared by : Leo LisenBai<br />ACC 626, Section 2<br />
  2. 2. Brief Intro<br />Marketing and CRM<br />Internal Benefits<br />Challenges and Drawbacks<br />Security and Privacy Concerns<br />Implementation – Overcome Challenges<br />Closing Remarks<br />Agenda<br />
  3. 3. Web 1.0 vs. Web 2.0<br />Importance<br />Opportunities<br />Brief Intro<br />
  4. 4. Problems with traditional CRM mediums<br />Power of Web 2.0 technologies<br />Address problems, fast – Adidas<br />Collaboration<br />Superior customer experience and satisfaction<br />CRM<br />
  5. 5. Customized Marketing<br />Brand Building<br />Target<br />Bank of America and ING Direct<br />Marketing<br />
  6. 6. Low cost, effective marketing for small firms<br />Networking and employment opportunities for CAs<br />CAs and CA firms<br />
  7. 7. Hiring<br />Innovation<br />Productivity and efficiency<br />Internal Benefits<br />
  8. 8. Difficulty linking the effectiveness of social networks and increased profits<br />Web 2.0 – Unknown waters for many companies – failure of Walmart<br />Potential for negative customer experiences<br />Insignificant improvements in learning and innovation<br />Threatens management control<br />Challenges and Drawbacks<br />
  9. 9. Importance of keeping IT systemsecure and data private<br />Increasing attacks on social networking sites<br />Malicious apps on Facebook<br />Unauthorized access to data<br />Facebook<br />Twitter<br />Security and Privacy Issues<br />
  10. 10. IT governance<br />Monitoring<br />Alignment between goals of the business and Web 2.0<br />Detailed plan<br />Dedication to maintenance<br />Overcoming Challenges <br />
  11. 11. Significant Benefits<br />Risks can be reasonably managed<br />Unique opportunities in North America, as adoption rates are low<br />Potential for increased revenue and profits<br />Closing Remarks<br />