A coupon book to bring in customers to McDonald’s restaurants morning,
noon, and night
Adults with busy career lives that have little time to spend making or
consuming meals. They are coffee drinkers who are interested in Mc-
Donald’s sandwich items. They live in Minnesota, Western Wisconsin,
Northeastern Wisconsin, and Upper Peninsula Michigan.
They already purchase costly coffee beverages at coffee shops but are
interested in quality coffee beverages at a cheaper price.
Attract adult Midwestern coffee drinkers to buy coffee beverages at Mc-
Donald’s instead of coffee shops by the use of coupons.
Offer coupons on breakfast and lunch/dinner sandwiches to stimulate
repeated visits to McDonald’s throughout the day.
Burger King, Starbucks, and Subway.
Most other fast service restaurants currently do not offer a coupon book
with coupons specialized for morning, noon, and night consumption. This
coupon book will be small and portable to encourage potential customers
to carry coupon book in purse, shoulder bag, auto glove box, et al.
Coupons in book must be separated into three categories: breakfast,
lunch, and dinner items.
Each category will contain two food coupons and one coffee beverage
Coupons from book will run until their expiration date, which will be
Exciting, contemporary, trendy, straightforward, organized, and clean.
Color palette for the book will be a mix of warm and cool contrast with
more of the former. Some use of neutral hues in text
Affordable and quality items available morning, noon, and night
Xxxxx Arial Bold 14/16.8 pt
Xxxx xxxxxxxxx xxxxxxxxxx xxxxxxxxxx xxxxxx xxxxxxxx xxxxxxxxx
James Skinner - CEO & Chairman
xxxxxxx xxxxxxx Arial Reg 14/16.8 pt
Taylor Olson - Art Director
Jason Frankena - Account Supervisor
Grame Mahn - Production Designer
Sample Performance Objective
At the end of 10 seconds a Midwestern attorney with a
heavy shoulder bag around his neck at the counter of a
McDonald’s located within an airport should be able retrieve
a coupon book and detach a coupon in order to purchase