Collaborating to compete: creative industries and government partner to support skills and growthFor most of the last decade, it has been customary at these events to preface any speech by talking exuberantly about the dynamism and success of the UK’s creative industries, to rattle off impressive figures around employment, exports and growth, and to pitch that government responds by giving the sector the attention and funding that its economic importance warrants.We no longer need to make that case, at least on attention – beginning with the last Government, the development of Creative and then Digital Britain within the context of “industrial activism” and continuing to the present day, where the UK Government has a clear ambition to boost growth and re-balance the economy. Last year the Treasury’s “plan for growth” made clear that critical to this was focussing on a number of key industrial sectors, among them the Creative Industries. To help move this agenda forward, the Chancellor established the Creative Industries Council - it is chaired by Jeremy Hunt and Vince Cable the Secretaries of state for DCMS and BIS respectively (a good start to collaboration) and senior industry leaders from across the industries and its purpose, and I quote, is: “to provide a forum for the Creative Industries and Government to engage in a joined up way”But critically, this being a time of austerity, members were charged:“with instigating industry led (and into that read invested) approaches to boosting growth and competitiveness with Government facilitating and removing barriers where appropriate.” The latter focussed minds and the Council decide to focus its work on what it saw as the their top three barriers which if dealt with effectively could lead to more opportunities for growth – those three were – access to finance – what was called routes to scale encompassing issues such as innovation and IP and skills and talent development the topic I am focussing on today and the first area that the Council progressed work in.
Creative Skillset was asked to convene an industry group on skills and talent to report back on the major challenges that are impeding growth and competitiveness. What followed is already in the public domain – and for those of you that you have not read our Group’s report – the link is on the slide behind me together with the logos of the employers and organisations involved in our Group – pleased the CBI joined us, another example of collaboration – joined up employer voice.The overriding remit for the Group’s work, in line with the priorities of national Government, has been around driving growth and employment. As such, it has focused on those industries and activities in which there is thought to be the greatest potential to generate significant economic outcomes, and focussed on recommendations that were cross cutting proposals that brought benefit to al parts of the creative industries and which through aggregation and connection brought added value and benefit to the whole sector, but with a particular impact for rapidly growing businesses, entrepreneurs, creative managers and high-value professionals.
After long and considered discussion and consultation, we arrived at 5 key recommendations.They are:1. Continuing professional development and nurturing the business leaders of the future2. Inspiring the next generation of creative talent and equipping them with the right skills and information3. Diversity and opportunity: Increasing and enriching pathways, so that talent from all backgrounds can enter and prosper in the Creative Industries4. Insight & information: Bringing information to market: co-ordination to meet knowledge gaps and making robust data and intelligence available for all5. Simplicity and clarity: Reducing the bureaucratic burden, joining up investment and clarifying roles We need collective approaches to collective solutions The CIC endorsed our report and its recommendations at its meeting in January and asked that our group move to implementation- we have been working in strand groups led by different members our committee and our update on progress was warmly welcomed at the CIC meeting in June And I would like now to give you a flavour of our work so far and what we are planning to do…
Continuous Professional Development & nurturing the business leaders of the futureOur recommendation was for the Sector Skills Councils and the Creative Industries to develop a professional learning network for employers and individuals. All partners – employers, trade unions, individuals, industry bodies, education and training providers - are now coming together with a willingness to invest in and take ownership of the sector’s future skills and talent needs. As you know, there are opportunities for public investment but on the understanding that this is a shared cost and a shared risk. Creative Skillset has submitted a co invested bid to the Growth and Innovation Fund and will hear in August if it is successful. The creative industries are at the frontier of rapidly evolving digital technology which both leads to fragmentation but enhances opportunity .We want to use the power of that technology to provide through aggregating and connecting what already exists as well as commissioning where it doesn’t the following services Some examples of the tools that we want to create: online training, peer-to-peer mentoring, self-assessment & career development tools, internship clearing service, information for employers to help them in their training efforts, collective purchasing of training (making it affordable & accessible), Virtual BoardsIt will also include a single careers resource for young people and professionals, produced by businesses to guide individual skills acquisition linked to the National Careers Service; it will connect and aggregate existing careers IAG resources and tools (like Creative Choices),e-skills big ambition Baftas Guru andBeyond the online facility there we are looking at creating Group Training Associations (GTAs) and employer clusters in sub-sectors and localities. They will benefit Creative employers of all sizes, professionals and new entrants; education and training providers; specific sub-sectors & localities.It will increase company and individual investment in skills, attract co-investment from Government and reinforce a culture of learning and professionalisation.In addition – and on the theme of industry ownership of investment in skills: There were at least five bids submitted this April to the new Employer Ownership Skills Pilot fund (EOSP) [FOR THOSE NOT FAMILIAR, The Employer Ownership pilot offers all employers in England direct access to up to £250 million of public investment over the next two years to design and deliver their own training solutions. The pilot is jointly overseen by UKCES, the Department for Business, Innovation and Skills and the Department for Education.]2 TV with supply chain1 advertising1 textilesI studios and Film Industry Training Board to support the recommendations from our report, totalling, if successful, a combined public/industry investment of £15.6m. And there is a round 2 of this fund in Autumn.
In the previous slide we talked about connecting and aggregating existing careers IAG resources and tools.We have also convened a forum, with DfE, to align and focus joint up work on curriculum and schools education. This is about collective campaigning on the messages from the Henley, Next Gen, Design Commission and Film Policy reports, particularly around the reviews of the ICT and secondary curriculums, but also exploring how we can aggregate the collective resources/tools of industry and support agencies.
Increasing and enriching pathways, so that talent from all backgrounds can enter and prosper in the Creative Industries We have witnessed over the last two years a real momentum on Apprenticeships. Between Creative Skillset and Creative and Cultural Skills we have seen about 3,000 Apprenticeship starts. At the same time, the concept of Higher Apprenticeships is now within our reach – Creative Skillset is developing 3 Frameworks in advertising, fashion and digital media; and Catherine Large will talk more on plans for more frameworks, as well as the extended scope of National Skills Academy for Creative & Cultural. We have also made a strategic partnership with the National Apprenticeship Service for promoting Apprenticeships and helping employers to deliver them. At Creative Skillset we are also exploring with NAS support on how to make group training work for SMEs in creative media and fashion and textiles. The five Employer Ownership Skills Pilot bids I have mentioned before will also (if successful) deliver 1,333 new Apprentices.Quality is a key issue and to ensure rigour, we have also piloted the Creative Skillset Tick to Apprenticeship providers and we aim to accredit 45 with support from NAS. On internships we have also collaborated – we have jointly created Guidelines which we will update and promote to inform and clarify best practice and are in discussion with various parts of the industry about supply chain adherence to them, something which, in the public sector, the Arts Council has introduced through work with CCS. We also plan an internships clearing service.
Bringing information to market and building stronger partnerships between Higher Education and the Creative Industries.The bedrock of skills delivery and talent development for the creative sector must be a highly functioning collaborative approach with training and education providers. At Creative Skillset we have established strong Higher Education partnerships and we are working with them to ensure a supply of a range of high quality, up-to-date, specialist and general, technical and creative, business and managerial skills, which support the needs of the Creative Industries and contributes to their capacity for productivity and innovation. We are extending the Creative Skillset Tick model. For those of you who do not know, the Creative Skillset Tick is an industry kite-mark that points to high quality and industry-relevant provision. I have already mentioned about accrediting Creative Skillset Tick to Apprenticeships providers. 180 Higher Education courses have currently applied for our Creative Skillset Tick; We are also looking at short courses and we have almost completed a research & feasibility of accrediting FE courses.The Creative Skillset Tick is now recognised in the Key Information Sets – this is the information that each Higher Education course will need to display in order to inform student choices. And we are helping the Science, Technology, Engineering and Mathematics (STEM)-focused sector skills councils to create a similar kite-mark for STEM courses.The Report recognised that the partnership between employers and Higher Education could be a more powerful alliance for supporting innovation in the Creative Industries, and for encouraging the fusion of new technologies and creative practices. Accredited courses signal high quality in teaching, inter-disciplinarity and industry-relevance. But alongside these courses specific institutions should be acknowledged not only for their excellence in teaching, but also recognising relationships with industry that offer CPD programmes and joint research and development projects between academics and business. So building on our existing work we have met with HE representative bodies such as Universities UK and Guild HE and we are looking at developing ideas through dialogue in a round table event. There are also a wider range of initiatives that build into this work; Creative Skillset and Creative & Cultural Skills are working with a number of partners including Arts & Humanities Research Council, Creative England, Design Council and others to explore sector specific and regional specific arrangements to develop clusters and knowledge exchange partnerships. Technology Strategy Board is developing a Connected Digital Economy CatapultAs you remember in our challenges we also identified sharing intelligence; information on skills is characterised by asymmetries, gaps and blockages – this is a broader problem of the fragmented manner in which data is categorised, collected and shared, and NESTA and the Technology Strategy Board are leading a working group to address this challenge on behalf of the Creative Industries Council.
Reducing bureaucratic burden, joining up investment and clarifying rolesWe are working with 3 Local Enterprise Partnerships that have both an interest in Creative Industries as an identified growth sector for their areas and also have creative clusters - we aim to work with more, we have identified that there are about 13 Local Enterprise Partnerships with an active interest in our industries.We are also working with both with DCMS and BIS on certain blockages with regulation and bureaucracy. Two issues – clarity on National Minimum Wage in relation to internships and cost implications on the training of freelancers – are in discussion with HMRC. This year’s Budget announcement included tax reliefs for TV drama, computer games and animation, in addition to the existing ones on film. If you had a chance to read the consultation document on the design of these tax reliefs, you may have spotted a question on if and how these reliefs should support training and skills development. To us, it is clear that they should but we need to discuss the how. So that is a full year ahead, I say. But if we get this right and keep up momentum, then we will have professionalised the industry, assisted in company, industry and jobs growth and competitiveness, and will be able to quote even more impressive figures. But most of all, we will have proved that proper, effective, joined-up collaboration brings huge benefits. Thank you for listening.
Collaborating to compete: Creative Industries and Government partner to support skills and growth
Collaborating to competeCreative Industries & Government partner to support skills and growth Dinah Caine, OBE, CEO Creative Skillset
CIC skills report – key challenges Industry ownership of investment in skills Business development, leadership & management skills Building the creative generation Supporting talent for growth Fusion: the new skills imperative Building the market for high quality provision Producing & sharing the intelligence we need Increasing flexibility & reducing bureaucracy, joining up investment & clarifying roles
Recommendations CPD and future leaders Inspiring creative talent Collective Diversity approaches to andopportunity collective Insight solutions and informationSimplicity and clarity
CPD & nurturing the businessleaders of the future
Inspiring the next generationof creative talent• Connecting online Careers resources• A new forum across the creative industries to align and focus joint up work on Curriculum reforms which includes DfE
Diversity & opportunity: increasing & enriching pathways for talent• 3,000 Apprentices & counting• Higher Level Apprenticeship Frameworks• Promotional campaign to raise the profile of Apprenticeships• Supporting employer clusters to deliver Apprenticeships• Accrediting Apprenticeship provision• Guidelines to employers & learning from models of good practice• Internships clearing service• Campaign to improve the quality of industry internships
Bringing information to market & HE partnerships• Extending the Creative Skillset Tick• Exploring HE & Creative industries partnerships with Universities UK and Guild HE• Exploring knowledge exchange partnerships with AHRC and other partners• Catapults with TSB• CIC working group on industry definitions and sharing data
Simplicity and clarity• Working with Local Enterprise Partnerships• Working with DCMS and HMRC on training issues• Tax relief consultation and training