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Essentials of Tourism Destination Management
Raúl Revuelta, Ph.D.; MHRM; Q&EMDirector of Tourism StudiesDirector of Extracurricular Activitiesraul.revuelta@ie.eduTouri...
But Above All…I am truly passionate about skiingand mountains!
Essentials of Tourism Destination Management                 Ski & Mountain Resorts                       Seminar’s Learni...
Essentials of Tourism Destination Management                             Seminar’s Methodology1. Lectures2. Focus Point Di...
Let’s Take OffEssentials of Tourism Destination Management
1. An Introduction to Destination Management    1.1.- Defining a Tourism Destination    1.2.- The Basic Elements of the To...
 Tourism is the worlds largest industry. Today, the business volume of tourism equals or even surpasses that of oilexpor...
Key numbers:     The contribution of tourism to economic activity worldwide is estimated at some    5%. Tourisms contribu...
Key numbers:     While in 1950 the top 15 destinations absorbed 88% of international arrivals, in 1970 the    proportion ...
Destination management is a subject of growing importanceas destinations compete to provide the highest quality of experie...
…and to manage the impacts of tourism on host communities...             Essentials of Tourism Destination Management
…and environments.Essentials of Tourism Destination Management
To avoid things like this…Essentials of Tourism Destination Management
…or this…Essentials of Tourism Destination Management
Reactions to hosting tourists vary enormously from place to place…               Essentials of Tourism Destination Managem...
From lingering resentment towards outsiders…     Essentials of Tourism Destination Management
To an almost obsessive hunger for visitors…    Essentials of Tourism Destination Management
Focus Point: Living with TouristsBBC presenter Ros Atkins looks at attitudes to tourism in Cornwall, England and the Carib...
Focus Point: Living with Tourists                                                    Cornwall   Cornwall is a unitary auth...
Focus Point: Living with Tourists                                                 CornwallTourism is estimated to contribu...
Essentials of Tourism Destination Management
Focus Point: Living with Tourists                                               The Bahamas The Bahamas, officially the Co...
Focus Point: Living with Tourists                                              The Bahamas   One of the most prosperous co...
Essentials of Tourism Destination Management
Hotel Atlantis a Kerzner International Resorts Property         Essentials of Tourism Destination Management
Essentials of Tourism Destination Management
Focus Point: Living with Tourists                                        Trinidad and Tobago The Republic of Trinidad and ...
Focus Point: Living with Tourists                                       Trinidad and TobagoUnlike most of the English-spea...
Int. Module: An Introduction to Destination Management
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Int. Module: An Introduction to Destination Management

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Int. Module: An Introduction to Destination Management

  1. 1. Essentials of Tourism Destination Management
  2. 2. Raúl Revuelta, Ph.D.; MHRM; Q&EMDirector of Tourism StudiesDirector of Extracurricular Activitiesraul.revuelta@ie.eduTourism ConsultantSki Paradise EditorSki Paradise is ranked No. 21 worldwide on the Skiing Top 50 in blogrank.The list tracks close to 20,000 blogs and evaluates them based on 20+ different factors.Skiinfo Country Manager
  3. 3. But Above All…I am truly passionate about skiingand mountains!
  4. 4. Essentials of Tourism Destination Management Ski & Mountain Resorts Seminar’s Learning Resources1. Radio & TV Podcasts2. TV Series (Mad Men, South Park, …)3. Case Studies (from inside & outside the Industry)4. Workshops5. Online resources: websites, videos, etc.6. Articles & Books Essentials of Tourism Destination Management
  5. 5. Essentials of Tourism Destination Management Seminar’s Methodology1. Lectures2. Focus Point Discussions3. Case Analysis4. Workshops5. Group Presentations6. Individual Presentations Essentials of Tourism Destination Management
  6. 6. Let’s Take OffEssentials of Tourism Destination Management
  7. 7. 1. An Introduction to Destination Management 1.1.- Defining a Tourism Destination 1.2.- The Basic Elements of the Tourist Destination 1.3.- Defining Destination Management 1.4.- Why Does the Destination Have to be “Managed”? 1.5.- The Customer Journey Essentials of Tourism Destination Management
  8. 8.  Tourism is the worlds largest industry. Today, the business volume of tourism equals or even surpasses that of oilexports, food products or automobiles. Tourism has experienced continued growth and deepening diversification tobecome one of the fastest growing economic sectors in the world. This growth goes hand in hand with an increasing diversification andcompetition among destinations. Essentials of Tourism Destination Management
  9. 9. Key numbers:  The contribution of tourism to economic activity worldwide is estimated at some 5%. Tourisms contribution to employment tends to be slightly higher relatively and is estimated in the order of 6-7% of the overall number of jobs worldwide (direct and indirect).  From 1950 to 2010, international tourism arrivals expanded at an annual rate of 6.2%, growing from 25 million to 940 million.  The income generated by these arrivals grew at an even stronger rate reaching around US$ 919 billion (€ 693 billion) in 2010.Source: UNWTO Essentials of Tourism Destination Management
  10. 10. Key numbers:  While in 1950 the top 15 destinations absorbed 88% of international arrivals, in 1970 the proportion was 75% and 55% in 2010, reflecting the emergence of new destinations, many of them in developing countries.  As growth has been particularly fast in the worlds emerging regions, the share in international tourist arrivals received by emerging and developing countries has steadily risen, from 32% in 1990 to 47% in 2010.  International tourist arrivals grew by nearly 7% in 2010 to 940 million;Source: UNWTO Essentials of Tourism Destination Management
  11. 11. Destination management is a subject of growing importanceas destinations compete to provide the highest quality of experience for visitors…Source: Vail Resorts Essentials of Tourism Destination Management
  12. 12. …and to manage the impacts of tourism on host communities... Essentials of Tourism Destination Management
  13. 13. …and environments.Essentials of Tourism Destination Management
  14. 14. To avoid things like this…Essentials of Tourism Destination Management
  15. 15. …or this…Essentials of Tourism Destination Management
  16. 16. Reactions to hosting tourists vary enormously from place to place… Essentials of Tourism Destination Management
  17. 17. From lingering resentment towards outsiders… Essentials of Tourism Destination Management
  18. 18. To an almost obsessive hunger for visitors… Essentials of Tourism Destination Management
  19. 19. Focus Point: Living with TouristsBBC presenter Ros Atkins looks at attitudes to tourism in Cornwall, England and the Caribbean nations of Trinidad and Tobago and The Bahamas. Essentials of Tourism Destination Management
  20. 20. Focus Point: Living with Tourists Cornwall Cornwall is a unitary authority and ceremonial county of England, within the United Kingdom. It is bordered to the north and west by the Celtic Sea, a part of the Atlantic Ocean, to the south by the English Channel, and to the east by the county of Devon, over the River Tamar. Cornwall has a population of 537,400, and covers an area of 3,563 km2 . The administrative centre and only city is Truro.Source: Wikipedia Essentials of Tourism Destination Management
  21. 21. Focus Point: Living with Tourists CornwallTourism is estimated to contribute up to 24% of Cornwalls gross domestic product (GDP). Cornwalls unique culture, spectacular landscape and mild climate make it a popular tourist destination.Surrounded on three sides by the English Channel and Celtic Sea, Cornwall has many miles of beaches and cliffs; the South West Coast Path follows a complete circuit of both coasts. Other tourist attractions include moorland, country gardens, museums, historic and prehistoric sites, and wooded valleys. Five million tourists visit Cornwall each year, mostly drawn from within the UK. Visitors to Cornwall are served by airports at Newquay and Plymouth. Nightsleeper and daily rail services run between Cornwall, London and other regions of the UK. Visit CornwallSource: Wikipedia Essentials of Tourism Destination Management
  22. 22. Essentials of Tourism Destination Management
  23. 23. Focus Point: Living with Tourists The Bahamas The Bahamas, officially the Commonwealth of the Bahamas, is a nation consisting of 29 islands, 661 cays, and 2,387 islets (rocks). It is located in the Atlantic Ocean north of Cuba and Hispaniola(Dominican Republic and Haiti), northwest of the Turks and Caicos Islands, and southeast of the United States (nearest to the state of Florida). Its land area is 13,939 km2, with a population of 353,658. Its capital is Nassau.Source: Wikipedia Essentials of Tourism Destination Management
  24. 24. Focus Point: Living with Tourists The Bahamas One of the most prosperous countries in the Caribbean region, The Bahamas relies on tourism togenerate most of its economic activity. Tourism as an industry not only accounts for over 60 percent of the Bahamian GDP, but provides jobs for more than half the countrys workforce. In 2008 4.6 million tourists visited The Bahamas, 85% from the United States. After tourism, the next most important economic sector is financial services, accounting for some 15 percent of GDP. Explore The Islands of The BahamasSource: Wikipedia Essentials of Tourism Destination Management
  25. 25. Essentials of Tourism Destination Management
  26. 26. Hotel Atlantis a Kerzner International Resorts Property Essentials of Tourism Destination Management
  27. 27. Essentials of Tourism Destination Management
  28. 28. Focus Point: Living with Tourists Trinidad and Tobago The Republic of Trinidad and Tobago is an archipelagic state in the southern Caribbean, lying just off the coast of northeastern Venezuela and south of Grenada in the Lesser Antilles. It shares maritime boundaries with other nations including Barbados to the northeast, Guyana to the southeast, and Venezuela to the south and west. The country covers an area 5,128 square kilometres with a population of 1,227,505 and consists of two main islands, Trinidad and Tobago, and numerous smaller landforms. Trinidad is the larger and more populous of the main islands, comprising about 94% of the total area and 96% of the total population of the country.Source: Wikipedia Essentials of Tourism Destination Management
  29. 29. Focus Point: Living with Tourists Trinidad and TobagoUnlike most of the English-speaking Caribbean, Trinidad and Tobagos economy is primarily industrial, with an emphasis on oil and gas (40% GDP). Tourism and manufacturing are also important to the local economy (5% GDP). Tourism is a growing sector, although not proportionately as important as in many other Caribbean islands.In 2008 437,279 tourists visited Trinidad and Tobago, 44% from the United States, 12% from Canada, and 10% from UK. Trinidad & TobagoSource: Wikipedia Essentials of Tourism Destination Management

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