Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

UXCON16 / Design for Corporate Transformation / Luca Mascaro

32,031 views

Published on

Speech by Luca Mascaro from Sketchin at "UXCON16 - The Future of Business" held in Brescia, October 30th 2016.

Published in: Design
  • my ­c­l­Ass­m­At­e's s­ist­er ­m­A­k­es $84/­hr ­o­n t­h­e ­c­o­m­put­er. S­h­e ­h­As ­b­e­e­n ­f­ir­e­d ­fr­o­m w­or­k ­f­or 5 ­m­o­nt­hs ­but ­l­Ast ­m­o­nt­h ­h­er ­p­Ay­m­e­nt w­As $13638 just w­or­k­i­n­g ­o­n t­h­e ­c­o­m­put­er ­f­or A ­f­ew ­h­ours. ­h­er­e's t­h­e s­it­e t­o r­e­A­d ­m­or­e­g­o t­o t­h­is s­it­e ­h­o­m­e t­A­b ­f­or ­m­or­e ­d­et­A­i­l ......................www.cashself.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello , We are looking for companies that have very important projects and are looking for private investors able to finance their projects immediately. cordially Email: henri.tchegnon17@gmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Save Your Relationship and Get Your Ex Boyfriend/Girlfriend Back!contact: Unityspelltemple@gmail.com is certainly the best spell caster online and his result is 100% guarantee.My Name Olivia Stephen form Tx,USA. After 12years of marriage, me and my husband has been into one quarrel or the other until he finally left me and moved to California to be with another woman. I felt my life was over and my kids thought they would never see their father again. i tried to be strong just for the kids but i could not control the pains that torments my heart, my heart was filled with sorrows and pains because i was really in love with my husband. Every day and night i think of him and always wish he would come back to me, I was really upset and i needed help, so i searched for help online and I came across a website that suggested that Dr Unity can help get ex back fast. So, I felt I should give him a try. I contacted him and he told me what to do and i did it then he did a Love spell for me. 28 hours later, my husband really called me and told me that he miss me and the kids so much, So Amazing!! So that was how he came back that same day,with lots of love and joy,and he apologized for his mistake,and for the pain he caused me and the kids. Then from that day,our Marriage was now stronger than how it were before, All thanks to Dr Unity. he is so powerful and i decided to share my story on the internet that Dr.Unity real and powerful spell caster who i will always pray to live long to help his children in the time of trouble, if you are here and you need your Ex back or your husband moved to another woman, do not cry anymore, contact this powerful spell caster now. Here’s his contact:Email him at: Unityspelltemple@gmail.com ,or Call/WhatsApp him on:+2348071622464 ,his website:https://urgenteffectivespell.blogspot.com.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

UXCON16 / Design for Corporate Transformation / Luca Mascaro

  1. 1. Design for corporate transformation
  2. 2. Future market Human expectations Technological opportunities Corporate transformation Past Now Soon Tomorrow Future ARTIFICIAL INTELLIGENCE WEB MOBILE SMAC ROBOTICS
  3. 3. Future market Human expectations Technological opportunities Corporate transformation Opportunity space ARTIFICIAL INTELLIGENCE WEB MOBILE SMAC ROBOTICS
  4. 4. Disruptors are shaping our future daily experiences within the 4th industrial revolution
  5. 5. CHANGE AS CUSTOMERS EXPERIENCE Servification
  6. 6. CHANGE AS WORKER EXPERIENCE Flexapreneurship
  7. 7. CHANGE AS HUMAN EXPERIENCE IA
 collaboration
  8. 8. In the next 5 year all organisations need to completely reshape theirselves in order to fit people expectations and being competitive.
  9. 9. Market segments LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
  10. 10. Players on the market LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS
  11. 11. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS Value per customer
  12. 12. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS Business strategy Disrupt existing markets Build exponential organizations Try to transform their business Try to survive
  13. 13. LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS Business strategy Build exponential organizations Try to transform their business Try to survive Disrupt existing markets
  14. 14. HOW TO MOVE IN THIS SPACE The transformation challenge
  15. 15. HUMAN EXPERIENCE PRODUCTS & SERVICES PLATFORMS PROCESSES & ORGANIZATION TOOLS HUMAN EXPERIENCE TRASFORMING from human to human by technology
  16. 16. OUR VISION AS DESIGNERS build a future where people live experiences over their expectations
  17. 17. Understand Co-Design Empower The role of a design within transformation
  18. 18. 5 big transformation challenges for design
  19. 19. 1. Support the implementation of the leaders’ models (culturally first)
  20. 20. 2. Co-create and evolve with customers a new generation of products and services
  21. 21. 3. Reshape the service & organisational model
  22. 22. 4. Enhance the human experience making technology a partner
  23. 23. 5. Prototype, pivot, and scale new phygital technologies in an iterative and unpredicted way
  24. 24. Thank you @lucamascaro www.sketchin.ch

×