skadeedle.comWhat’s	  Skadeedle?	  
What	  We’ll	  Cover	  Today	  •  ContentWhat to publish to Twitter, Facebook, Blogs and emailcampaigns•  Email & SocialHo...
Content	  
Content	  is	  All	  Around	  You	  •  Stories•  Holidays•  Photos and Videos•  Events•  Great offers•  Questions•  Guides...
Blogs are ever-changing yourwebsite isn’tReceptacle of allthings contentSearch Engineresults canincreaseCross promoteTwi:e...
Twi:er	  Facebook	  Emails	  Retailerwebsitemight addnewproductsNewproductsalwayspromotingCrosspromoteThink aboutall chann...
Email	  &	  Social	  
Email	  &	  Social	  Go	  Together	  •  Businesses that use email &social get a 28% higher openrate than those who do not....
Blogs	  •  Blogs + email marketing =great way to exchange content•  Add an opt-in formto your blog•  Use blog posts for ne...
Create	  channel	  exclusives	  and	  cross	  promote	  On Sephora’s BlogIn Sephora’s Email Newsletter
Get	  That	  Email	  Address!	  •  Ask Facebook followers fortheir email address.•  Have a welcome app on yourFacebook pag...
Email	  &	  Social	  Go	  Together	  •  Post your email to yourFacebook & Twitter feeds.•  Include "like us on FB, andfoll...
Examples	  	  From	  WFH	  Biz	  
How	  Do	  I	  Know	  If	  It’s	  Working?	  
Blog	  visitors	  –	  Google	  AnalyOcs	  Measure whatpeople like toclick onMeasure howmany peopleleave and go toyour site.
Facebook	  Insights	  
Twi:er	  Counter	  	  
Tweet	  Deck	  	  
Cool	  Tools	  To	  Use	  •  Email MarketingVerticalResponse, Mailchimp, ExactTarget, Responsys•  Social Media MarketingVe...
Remember	  to	  Engage!	  •  Use what you’ve got.•  In every message, think about increasing your reachacross all channels...
Thank You!Kim Stiglitz@Stiggy1@SkadeedleQ&A	  
Email & Social Media Marketing - How to Leverage the Power
Email & Social Media Marketing - How to Leverage the Power
Email & Social Media Marketing - How to Leverage the Power
Email & Social Media Marketing - How to Leverage the Power
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Email & Social Media Marketing - How to Leverage the Power

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Email & Social Media Marketing - How to Leverage the Power - from the Work at Home Business Expo in Del Mar, CA - 4/20/13- 4/21/13

Email marketing and social media used together can be a powerful force. They can be used to grow your business by communicating your message in a consistent fashion across multiple channels, to engage and connect with potential and existing customers and much more. In this talk, Kim Stiglitz, our Content Marketing director will share with you:

• An overview of social media marketing

• Best practices for social media and email marketing

• How to best communicate your messages across channels

• Tips for small business with limited time

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Email & Social Media Marketing - How to Leverage the Power

  1. 1. skadeedle.comWhat’s  Skadeedle?  
  2. 2. What  We’ll  Cover  Today  •  ContentWhat to publish to Twitter, Facebook, Blogs and emailcampaigns•  Email & SocialHow they need to interact to get you more biz•  ReportingLearn what’s working
  3. 3. Content  
  4. 4. Content  is  All  Around  You  •  Stories•  Holidays•  Photos and Videos•  Events•  Great offers•  Questions•  Guides, whitepapers•  Curated content
  5. 5. Blogs are ever-changing yourwebsite isn’tReceptacle of allthings contentSearch Engineresults canincreaseCross promoteTwi:er  Facebook  Emails  
  6. 6. Twi:er  Facebook  Emails  Retailerwebsitemight addnewproductsNewproductsalwayspromotingCrosspromoteThink aboutall channelsnot just oneRetail  Example  
  7. 7. Email  &  Social  
  8. 8. Email  &  Social  Go  Together  •  Businesses that use email &social get a 28% higher openrate than those who do not.•  You need to be everywhereyour prospects and customersare•  Your customers are your bestsource of marketing•  Your customers’friends areprobably a lot like them
  9. 9. Blogs  •  Blogs + email marketing =great way to exchange content•  Add an opt-in formto your blog•  Use blog posts for newslettercontent•  Use email to help build astrong following for your blog•  Social sharing buttons must beon each post
  10. 10. Create  channel  exclusives  and  cross  promote  On Sephora’s BlogIn Sephora’s Email Newsletter
  11. 11. Get  That  Email  Address!  •  Ask Facebook followers fortheir email address.•  Have a welcome app on yourFacebook page with a formasking for their emailaddress.•  Tweet “sign up to receive“email only” offers – thenlink to an opt-in form
  12. 12. Email  &  Social  Go  Together  •  Post your email to yourFacebook & Twitter feeds.•  Include "like us on FB, andfollow us on Twitter”buttons in your emailsMost Email ServiceProviders enable you to dothis.•  Send a solo email askingrecipients to follow you onsocial networks
  13. 13. Examples    From  WFH  Biz  
  14. 14. How  Do  I  Know  If  It’s  Working?  
  15. 15. Blog  visitors  –  Google  AnalyOcs  Measure whatpeople like toclick onMeasure howmany peopleleave and go toyour site.
  16. 16. Facebook  Insights  
  17. 17. Twi:er  Counter    
  18. 18. Tweet  Deck    
  19. 19. Cool  Tools  To  Use  •  Email MarketingVerticalResponse, Mailchimp, ExactTarget, Responsys•  Social Media MarketingVerticalResponse Social, Sprout Social, Shoutlet, Hearsay•  Social Media MonitoringTweetdeck, Hootsuite, Radian6, Alterian SM2, Meltwater Buzz•  ContentSocial Crawlytics, Evernote, Pocket, Scribe, Compendium•  AnalyticsGoogle Analytics, Facebook Insights, LikeAlyzer, Webtrends,Omniture•  Blog softwareWordPress, Tumblr, Blogger
  20. 20. Remember  to  Engage!  •  Use what you’ve got.•  In every message, think about increasing your reachacross all channels (email, blog, Facebook, Twitter).•  Learn from what you’re doing and do more of what’sworking.
  21. 21. Thank You!Kim Stiglitz@Stiggy1@SkadeedleQ&A  

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