Dominate with Data

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My presentation for the October, 2011 Spokane Ad Federation. The presentation detailed how to dominate with data by creating goals, key performance indicators, and using advanced segmentation to understand visitor behavior.

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Dominate with Data

  1. Dominatewith data Karate Chop the Data- Get ResultsEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  2. “Hey Doc,... it hurts when I hit my serve really hard.” -Patient “Don’t hit your serve really hard.” -DoctorEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  3. Measure What Matters!• Brand Demand & Awareness• Search Traffic that Converts• Campaigns (online & offline)• Communication (social, email, etc.)• Content, Content, Content• Goals, KPI’s, & RevenueEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  4. Help Data Defeat the HiPPO HiPPO=Highest Paid Person’s OpinionEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  5. Open Your Mind and Discover! Arghhh! No gold. Only platinum.EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  6. Brand Demand &Awareness is DAMNImportant People!EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  7. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  8. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  9. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  10. People Search forstuff,... A LOT!EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  11. Know What MattersFOR YOUR BusinessEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  12. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  13. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  14. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  15. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  16. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  17. Dang it, People...Track Campaigns!EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  18. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  19. Content,...Content,...Content,... etc.EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  20. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  21. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  22. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  23. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  24. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  25. Communication -Talk, Social, EmailEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  26. “It doesn’t matter how many friends,followers, or subscribers you have. Orevent the number of posts, tweets, or follower to following ratio!.” -Avinash Kaushik (Analytics Ninja Master)EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  27. “What matters is everything that happens after you post, tweet, blog, share, or participate.” -Avinash (The Man, Myth, Legend)EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  28. “Did you grab attention? Did you deliver delight? Initiate a discussion? Cause people to take action? DID YOU PROVIDE VALUE?!!!” -Avinash Kaushik (Analytics Legend)EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  29. Measure Communication• Track offline communication• Measure email marketing efforts• Define “realistic” social media goals• Measure using advanced segmentation• Measure with your brain + tools of choice• Measure Micro + Macro ConversionsEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  30. How to Grab Data Driven Dollars!• Define Business Objectives• Set up Goals & KPI’s• Segment Traffic (Know Your Audience)• Do Stuff, Man (Make Improvements)!• Grow Your Business!EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  31. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  32. Now Go Dominate with Your Data!EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  33. Ed ReeseEMAIL: ed@sixthmanmarketing.comPHONE:509. 624.5580TWITTER: @ed_reese EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  34. “What matters is everything that happens after you post, tweet, blog, share, or participate.” -AvinashEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
  35. Measure What Matters!• Brand Demand & Awareness• Search Traffic that Converts• Campaigns (online & offline)• Communication (social, email, etc.)• Content, Content, Content• Goals, KPI’s, & RevenueEMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

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