Dominate with Data
Oct. 23, 2011•0 likes•3,008 views
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My presentation for the October, 2011 Spokane Ad Federation. The presentation detailed how to dominate with data by creating goals, key performance indicators, and using advanced segmentation to understand visitor behavior.
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Dominate with Data
- 1. Dominate with data Karate Chop the Data- Get Results EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 2. “Hey Doc,... it hurts when I hit my serve really hard.” -Patient “Don’t hit your serve really hard.” -Doctor EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 3. Measure What Matters! • Brand Demand & Awareness • Search Traffic that Converts • Campaigns (online & offline) • Communication (social, email, etc.) • Content, Content, Content • Goals, KPI’s, & Revenue EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 4. Help Data Defeat the HiPPO HiPPO=Highest Paid Person’s Opinion EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 5. Open Your Mind and Discover! Arghhh! No gold. Only platinum. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 6. Brand Demand & Awareness is DAMN Important People! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 7. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 8. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 9. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 10. People Search for stuff,... A LOT! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 11. Know What Matters FOR YOUR Business EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 12. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 13. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 14. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 15. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 16. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 17. Dang it, People... Track Campaigns! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 18. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 19. Content,...Content,... Content,... etc. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 20. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 21. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 22. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 23. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 24. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 25. Communication - Talk, Social, Email EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 26. “It doesn’t matter how many friends, followers, or subscribers you have. Or event the number of posts, tweets, or follower to following ratio!.” -Avinash Kaushik (Analytics Ninja Master) EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 27. “What matters is everything that happens after you post, tweet, blog, share, or participate.” -Avinash (The Man, Myth, Legend) EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 28. “Did you grab attention? Did you deliver delight? Initiate a discussion? Cause people to take action? DID YOU PROVIDE VALUE?!!!” -Avinash Kaushik (Analytics Legend) EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 29. Measure Communication • Track offline communication • Measure email marketing efforts • Define “realistic” social media goals • Measure using advanced segmentation • Measure with your brain + tools of choice • Measure Micro + Macro Conversions EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 30. How to Grab Data Driven Dollars! • Define Business Objectives • Set up Goals & KPI’s • Segment Traffic (Know Your Audience) • Do Stuff, Man (Make Improvements)! • Grow Your Business! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 31. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 32. Now Go Dominate with Your Data! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 33. Ed Reese EMAIL: ed@sixthmanmarketing.com PHONE:509. 624.5580 TWITTER: @ed_reese EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 34. “What matters is everything that happens after you post, tweet, blog, share, or participate.” -Avinash EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 35. Measure What Matters! • Brand Demand & Awareness • Search Traffic that Converts • Campaigns (online & offline) • Communication (social, email, etc.) • Content, Content, Content • Goals, KPI’s, & Revenue EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese