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  1. 1. HYPERLINK "" o "Go to SlideShare's homepage" SlideShare. Present yourself. <br />Top of Form<br />Bottom of Form<br />Upload <br /> 0 Siva Pradeep ▼ <br />Go Pro <br />Amul rural marketing<br />2 years ago <br /> HYPERLINK "" Email <br /> HYPERLINK "" Favorite <br />Download<br /> HYPERLINK "" Embed <br /> HYPERLINK "" Zipcast<br /> HYPERLINK "" More…<br /> HYPERLINK "" l "commentsList" 37 comments<br />Comments 1 - 10 of 37 comments HYPERLINK "" next HYPERLINK "" l "postComment" Post a comment <br /> HYPERLINK "" o "RNZ_RI" RNZ_RI 1 month ago <br />I would like to appreciate your support and providing me all the slides (more than I have requested) in my email Your efforts is really praiseworthy. Thanks once again<br /> HYPERLINK "" o "RNZ_RI" RNZ_RI 1 month ago <br />We are also trying to adjust supply chain in rural areas in our country. Please send this slides in I sincerely appreciate for your support.<br /> HYPERLINK "" o "saurabh156" saurabh156 2 months ago <br />can u pl. send the presentation at I would be very thankful 2 you.<br /> HYPERLINK "" o "paramkusam60" paramkusam60 3 months ago <br />Plz send this ppt to Thanks in Advance<br /> HYPERLINK "" o "MantavyaShrimali" Mantavya Shrimali, Dairy Technologist at Almarai Company, 4 months ago <br />hey buddy its very nice ppt.. can u plz mail it to me????? my mail id is plz dear help me....////<br /> HYPERLINK "" o "kapiljain108" kapiljain108 4 months ago <br />Hi plz send the ppt to<br /> HYPERLINK "" o "waliuddin" waliuddin 6 months ago <br />can u send me this ppt.<br /> HYPERLINK "" o "DigjayaGhaisas" Digjaya Ghaisas 7 months ago <br />hey plz send me this ppts on<br /> HYPERLINK "" o "RishirajShahi" Rishiraj Shahi at DX Radio Systems, 8 months ago <br />hiiiiiiii........plz send me dis ppt on my id request u..........<br /> HYPERLINK "" o "pranati2" pranati2 8 months ago <br />i m preparing a presentation on rural marketing. i felt ur presentation very useful/could you please send this to my mail. i would be so thankful to you. . My mail ID is<br />Comments 1 - 10 of 37 comments HYPERLINK "" next <br />Top of Form<br /> HYPERLINK "javascript:void(0);" Embed Video Subscribe to comments <br />Bottom of Form<br /> HYPERLINK "" l "notesList" Speaker Notes on slide 1<br /> HYPERLINK "" l "favsList" 92 Favorites<br /> HYPERLINK "" o "mbhuma" mbhuma 15 hours ago <br /> HYPERLINK "" o "in4re1" Mohammad Alkalbani, Founder & CEO at Tejaarh Venture Capital Company, 6 days ago <br /> HYPERLINK "" o "renukadeviilavarasu" Renuka Devi Ilavarasu 2 weeks ago <br /> HYPERLINK "" o "rgarude" rgarude 1 month ago <br /> HYPERLINK "" o "NehaSharma36" Neha Sharma 1 month ago <br /> HYPERLINK "" o "mibappu" mibappu 2 months ago <br /> HYPERLINK "" o "saurabh156" saurabh156 2 months ago <br />Tags HYPERLINK "" amul<br /> HYPERLINK "" o "hpoori" hpoori 3 months ago <br /> HYPERLINK "" o "priya9490707339" priya9490707339 4 months ago <br /> HYPERLINK "" o "saroj_04" Saroj Paswan, Summer Intern at Amul, 4 months ago <br />Tags HYPERLINK "" amul best<br /> HYPERLINK "" more<br />Amul rural marketing - Presentation Transcript<br />Presented to- Presented By- <br />N.H.Mullick Anil Kumar <br />Faculty-ISMC Roll No.-PG07-01 <br />PGPIMC <br />The Kaira District Co-operative Milk Producers Union Limited, popularly known as Amul Dairy is a US $ 1068 million turnover institution. <br />It is an institution built up with a network of over 10000 Village Co-operative Societies and 500,000 plus members <br />Managed by an Apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 3.11 million milk producers in Gujarat, India <br />Currently Amul has 3.11 million producer members with milk collection average of 6.3 million litres/day. <br />Amul is the largest producer of milk and milk products in the world. <br />2007-08 1068 850 2005-06 672 2004-05 616 2003-04 575 2002-03 500 2001-02 500 2000-01 493 1999-00 493 1998-99 455 1997-98 450 1996-97 400 1995-96 355 1994-95 US $ (million) Sales Turnover <br />Amul’s products range includes milk powders , milk, butter , ghee, cheese , curd , chocolate , ice cream , cream , shrikhand, paneer , gulab jamuns , basundi, Nutramul brand and others. <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />. Members: 2 district milk producing units Number of Producer Members: 3.11 million Number of Village Societies: 11,962 Total Milk Handling Capacity: 9.91 million litres per day Daily Average Milk Collection 6.3 million litres Milk Drying Capacity: 511 metric tons per day Cattle feed Manufacturing Capacity 2340 metric tons per day Sales Turnover: US $1068 million Biggest Strength: Supply Chain Management AMUL INFRASTRUCTURE IN RURAL INDIA <br />Farmers Village Cooperative Societies (with Chilling Units) Village Cooperative Societies (without Chilling Units) Local Restaurants/Other Milk related businesses Milk Sold to Village & Local Residents Milk Processing Union & Warehouses Warehouses Wholesalers Retailers Home Delivery Contractors CONSUMERS Network Services * Veterinary Services * Animal Husbandry * Animal Feed Factory * Milk Can Producers * Agriculture University * Rural Mgmt Institute * Trucking Facilities Chilling Plants CONSUMERS AMUL SUPPLY CHAIN <br />Collection Chain Supply Chain Weighing the milk Determination of fat content Calculation of the purchase price <br />Storing the milk <br />Processing the milk <br />Distributing the milk <br />Amul Co-operative Society Strategy <br />Establishment of Co-operative Society <br />A milk producer becomes a member by buying a share from the co-operative after agreeing to sell milk only to it. <br />Each society has a milk collection center/unit <br />where farmers bring their milk in the morning and in evening. <br />There are 1million farmers organized into village milk producer’s co-operative societies and procurement of milk is 6.3 million litres per day. <br />AMUL introduced an electronic automatic milk collection system in 691 milk collection centres , <br />The system weighs the milk and measures its fat content at the time of delivery to the centre. <br />This system reduced time required for collecting the milk. <br />It enabled immediate payments to the farmer <br />AMUL MILK COLLECTION UNIT electronic weighing scale MILK-O-TESTER <br />AMUL INITIATIVE IN DEVELOPING RURAL RETAILING <br />Establish telecenters and enhance technology in villages <br />To purchase all milk that member farmers produced <br />To sell liquid milk at affordable prices so as to serve a large number of consumers <br />To develop and deliver services that will improve lives of people in the network <br />To hire professional managers, to run the federation and unions, whose values <br />included upliftment of rural poor. <br />Amul Marketing in Rural Sector in India <br />Advertisements on Aakashwani <br />Advertisements on Aakashwani <br />Hoardings <br />Posters <br /> <br />Pricing Strategy <br />Adopted a low-cost price strategy to make its products affordable and attractive to consumers by guaranteeing them value for money. <br />e-initiative <br />Implementation of GIS (Geographic Information System) which helps in tracking movement at Milk Collecting Centers. <br />Establishment of The Dairy Information and Services Kiosk (DISK). <br />Data analysis and decision support to help rural milk collection society in improving its performance. <br />Data analysis to improve productivity yield from cattle. <br />Farmers with facilities to place orders for goods and service offered by different agencies in the dairying sector and collaborates on subjects of interest. <br /> <br />Services offered at this centers are: <br />Information service related to dairying <br />Access to multimedia database on innovations captured by SRISHTI (NGO working IIM-A) from all the villages over Gujarat. <br />Communication facilities such as e-mail, fax, net phone. <br />Banking centers for payment for the farmers by using the milk cards which are already in place <br />The e-governance and e-procurement <br />Effective medium of communication for the rural areas. <br />Collecting Data from the Villages <br /> <br />Project Goals <br />To build transparency among the farmers towards cooperative society <br />Training the rural people towards the quality supply of milk <br />Getting the whole activity chain of GCMMF under uninterrupted information flow network. <br />To reduce the pilferage <br />To remove the complexity associated with the village cooperative society milk collection process. <br />Empowering the rural masses towards self-development activities <br />To build the competencies in the area of it <br />To build the transparency and trust amongst the rural people towards the cooperative system. <br />To face the global competition by effective decision-making. <br />Radical changes in business processes - eliminating middlemen and bringing the producers closer to the customers. <br />Improved delivery mechanisms and transparency of business operations. <br />Due to this process, AMUL is able to collect six million litres of milk per day. <br />REAPING RETURNS <br />Huge reduction in processing time for effective payments to the farmers from a week to couple of minutes after implementing the electronic collection unit. <br />Processing of 10 Million payments daily, amounting to transactions worth USD 2 million in cash daily. <br />Controlling the movement of 5000 trucks to 200 dairy processing plants twice a day in a most optimum manner. <br />REAPING RETURNS <br />Uses automated milk collection system units for collection of milk <br />Use of data analysis software for forecasting milk production and increasing productivity <br />All zonal, regional and member diaries connected through Internet. <br />One of the first five Indian organization to have web presence. <br />Made IT education compulsory for all its employees. <br />Opted for the .coop domain to position its brand in a distinct way. <br />AMUL’S IT ROADMAP <br />Competitive Strategy <br />Matching demand and supply. <br />Vast and complex supply chain. <br />Developing demand. <br />Introducing higher value products. <br />Umbrella Branding Strategy. <br />e-initiative strategy. <br />WHY AMUL IS ? Physique : Taste, Quality Personality : Simple, Indian Self-Image : Proud Indian, Fun loving Reflection : Value Oriented Culture : Co-operative , Sharing Relationship : Sociable <br />Thank You <br /> HYPERLINK "" Anil Kumar HYPERLINK "" + Follow <br />23803 views, 92 favs, 2 embeds HYPERLINK "" more <br /> HYPERLINK "" l "relatedList" Related<br /> HYPERLINK "" o "Amul" Amul 7222 views <br /> HYPERLINK "" o "39042696 amul" 39042696 amul 397 views <br /> HYPERLINK "" o "Amul Logistics" Amul Logistics 6551 views <br /> HYPERLINK "" o "Amul" Amul 3038 views <br /> HYPERLINK "" o "Amul india" Amul india 329 views <br /> HYPERLINK "" o "49905429 brand-audit-amul" 49905429 brand-audit-amul 107 views <br /> HYPERLINK "" o "Distribution Network Of Amul" Distribution Network Of Amul 9900 views <br /> HYPERLINK "" o "Study on the penetration of amul kool milk" Study on the penetration of amul kool milk 771 views <br /> HYPERLINK "" o "Indian dairy industr1" Indian dairy industr1 2509 views <br /> HYPERLINK "" o "Amul" Amul 6124 views <br /> HYPERLINK "" o "amul in rural india" amul in rural india 7369 views <br /> HYPERLINK "" o "Amul final ppt" Amul final ppt 894 views <br /> HYPERLINK "" o "Presentation1" Presentation1 156 views <br /> HYPERLINK "" o "Amul" Amul 17184 views <br /> HYPERLINK "" o "Amul 090827130256-phpapp02" Amul 090827130256-phpapp02 309 views <br /> HYPERLINK "" o "E com case study amul" E com case study amul 436 views <br /> HYPERLINK "" o "Summer training project report on consumer response & trading of kool milk @ amul" Summer training project report on consumer response & trad… 5353 views <br /> HYPERLINK "" l "moreList" More by user<br /> HYPERLINK "" o "Real Human Deformities" Real Human Deformities 209 views <br /> HYPERLINK "" o "200 Green Tips For Saving our planet" 200 Green Tips For Saving our planet 2046 views <br /> HYPERLINK "" o "Evolution of Mercedes - Benz" Evolution of Mercedes - Benz 1203 views <br /> HYPERLINK "" o "Funny Cola War" Funny Cola War 1203 views <br /> HYPERLINK "" o "Lighter Side Of The War" Lighter Side Of The War 477 views <br /> HYPERLINK "" o "A tribute to Michael Jackson" A tribute to Michael Jackson 3692 views <br /> HYPERLINK "" o "View all presentations from this user" View all presentations from this user <br /> HYPERLINK "" o "Remove related content" Remove related content <br />About this presentation<br />Usage Rights<br />© All Rights Reserved<br />Stats<br />92 Favorites<br />37 Comments<br />2 Downloads<br />23,639 Views on SlideShare<br />164 Views on Embeds<br />23,803 Total Views<br />Embed views<br />123 views on<br />41 views on<br />Accessibility<br />View HYPERLINK "" l "text-version" text version<br />Additional Details<br />Uploaded via HYPERLINK "" SlideShare <br />Uploaded as HYPERLINK "" Microsoft PowerPoint <br /> HYPERLINK "" Flag as inappropriate <br /> HYPERLINK "" l "dmca" File a copyright complaint <br />Categories<br /> HYPERLINK "" Business & Mgmt<br /> HYPERLINK "" Education<br />Top 25 Tags<br /> HYPERLINK "" marketing <br /> HYPERLINK "" rural <br /> HYPERLINK "" amul <br /> HYPERLINK "" palo <br /> HYPERLINK "" tech <br /> HYPERLINK "" alto <br /> HYPERLINK "" width425pxtext <br /> HYPERLINK "" food <br /> HYPERLINK "" eg <br /> HYPERLINK "" mm <br /> HYPERLINK "" amul mktg <br /> HYPERLINK "" mktg <br /> HYPERLINK "" fgfg <br /> HYPERLINK "" story <br /> HYPERLINK "" amul it benefit <br /> HYPERLINK "" i <br /> HYPERLINK "" destop <br /> HYPERLINK "" e.g: <br /> HYPERLINK "" ppt <br /> HYPERLINK "" amul best <br /> HYPERLINK "" strategy <br /> HYPERLINK "" best <br /> HYPERLINK "" amuk <br /> HYPERLINK "" yhgjkgj <br /> HYPERLINK "" brand <br /> HYPERLINK "" s <br />Follow SlideShare<br /> HYPERLINK "" o "Follow SlideShare on Facebook" Facebook<br /> HYPERLINK "" o "Follow SlideShare's Blog Updates" SlideShare Blog<br /> HYPERLINK "" o "4 tweets. 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