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Usability and SEO


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Usability and Search Engine Optimization (Marketing) are two sides of the same coin. One is concerned with increasing the number of qualified visitors, the other is concerned with making the site easier for those visitors to use. Amazingly, making your site easier to use also has benefits in search engine rankings and visibility.

Published in: Business, Technology
  • Hi,

    I am Chandni Kumari Business Development Executive.

    I was on you website and observed that you are an online service provider. I was just wondering if you would be interested in outsourcing your campaigns to us. We would be happy to execute the same for you on a white label basis.

    Why choose us?

    The answer is simple! We provide affordable and very UNIQUE link building service. You can hire a link builder working full time, 22 days a month for you and that too at USD 450.00 a month. It's not the same as what most SEO companies do:

    Benefits of Hiring a Link Builder

    It’s affordable with price as low as USD 495.00 a month.
    Link Builder would work 22 days a month
    No Set-up Cost
    No Infrastructure Cost
    Link Building helps your site indexing in Search Engines (Like Google, Yahoo & MSN, bing).
    Get theme based one way links along with directory submissions and social book marking
    No Need to Pay for Every Link
    Its make related traffic for your site to get relevant audience.

    Top 20 Benefits of Our Service:

    1. Working for more than 5 SEO companies in UK and USA
    2. Links with relevant 'Keywords' in the Anchor Text
    3. Links from industry-relevant pages.
    4. Links from industry specific article pages
    5. Link to your site should not be through a 'redirect' script
    6. No JavaScript links
    7. No links from 'framed' pages
    8. No 'flash' embedded links
    9. No paid or time-bound links
    10. No links from Link Farms
    11. No links from FFA (Free-For-All) link networks
    12. No links from pornographic, casino, Viagra and other sites containing offensive content
    13. Full data sheet of links created at the end of each month
    14. Hired Link Builder would work Full Time, 22 Days a month.

    Do let me know your views and I would be happy to provide further details.

    Kind Regards,

    Chandni Kumari

    Email ID

    Online Marketing
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  • Good question. I've actually been removing any logo or branding of any sort on my presentations. I don't think they add anything, and as you pointed out, they cause some design issues. I have not been using the logo at all, and it is liberating!
    Are you sure you want to  Yes  No
    Your message goes here
  • Man, do you really need your logo on every page? Stuff keeps on running over it, real messy.
    Are you sure you want to  Yes  No
    Your message goes here

Usability and SEO

  1. 1. Matt Bailey SiteLogic [email_address]
  2. 2. <ul><li>Get people to your site </li></ul><ul><li>Get them to do what you want them to do </li></ul>
  3. 3. <ul><li>If they can’t find it – it’s not there. </li></ul><ul><li>If they can’t find you – you’re not there. </li></ul>
  4. 4. <ul><li>Usability </li></ul><ul><ul><li>Homepage should have clear directions </li></ul></ul><ul><ul><li>What you sell should be evident and clear </li></ul></ul><ul><ul><li>The user should quickly see a reason to stay – their question will be answered </li></ul></ul><ul><li>SEO </li></ul><ul><ul><li>Homepage links out to the rest of the site </li></ul></ul><ul><ul><li>Keyword-focused navigation </li></ul></ul><ul><ul><li>Links and text focus to a specific classification and goal </li></ul></ul>
  5. 9. <ul><li>Hierarchal Structure </li></ul><ul><li>Classification </li></ul><ul><li>Grouping </li></ul>
  6. 13. <ul><li>Usability </li></ul><ul><ul><li>Established hierarchy of categories </li></ul></ul><ul><ul><li>Customer-based navigation groupings </li></ul></ul><ul><ul><li>Clear, viewable product links </li></ul></ul><ul><ul><li>Clear Images of products </li></ul></ul><ul><li>SEO </li></ul><ul><ul><li>Multiple category links with keywords </li></ul></ul><ul><ul><li>Keyword-based navigation groupings </li></ul></ul><ul><ul><li>Product links using keywords </li></ul></ul><ul><ul><li>Alt text, captions, and labels </li></ul></ul>
  7. 19. <ul><li>Usability </li></ul><ul><ul><li>Product-Specific content </li></ul></ul><ul><ul><li>Users want information about products </li></ul></ul><ul><ul><li>Sales decisions are emotional decisions </li></ul></ul><ul><li>SEO </li></ul><ul><ul><li>Calling products “what they are” </li></ul></ul><ul><ul><li>Re-enforces keyword strategies with product benefits and helpful content </li></ul></ul><ul><ul><li>Selling products to the logical and emotional sides naturally include related keywords and concepts </li></ul></ul>
  8. 20. <ul><li>Usability </li></ul><ul><ul><li>Features and Specs are expected </li></ul></ul><ul><ul><li>Benefits sell products, answer problems and create the need. </li></ul></ul><ul><li>SEO </li></ul><ul><ul><li>Features and Specs lists contain very minor keywords, if any. </li></ul></ul><ul><ul><li>Benefits include many “problem solver” and related keywords. </li></ul></ul>
  9. 22. <ul><li>Usability </li></ul><ul><ul><li>Does this page meet my need and expectations? </li></ul></ul><ul><ul><li>Users will stay and follow </li></ul></ul><ul><li>SEO </li></ul><ul><ul><li>Is this the correct page for the query? </li></ul></ul><ul><ul><li>Is additional or related information available on the page or in links? </li></ul></ul>
  10. 29. It is absolutely imperative that you review the PCU  Company Policies BEFORE YOU BUY!    Failure to do so is likely to cost you, financially . . .
  11. 30. <ul><li>Geek Toys v Paramount Zone </li></ul>
  12. 35.
  13. 36. <ul><li>Segmentation is the Key: </li></ul><ul><ul><li>Drill down and separate keyword groups </li></ul></ul><ul><ul><li>Find conversion rate for each group </li></ul></ul><ul><ul><li>Follow the data – Explore! </li></ul></ul>
  14. 37. <ul><li>The Long Tail </li></ul><ul><ul><li>Your markets are made up of small groups (verticals) </li></ul></ul><ul><ul><li>Hundreds, thousands of like-minded groups </li></ul></ul><ul><ul><li>Search Marketing CAN NOT be not a single keyword strategy </li></ul></ul><ul><ul><li>Analytics + Usability uncovers the obstacles and success of each of these groups </li></ul></ul><ul><ul><li>MUST determine the usability of each vertical segment </li></ul></ul>
  15. 38. Digital camera Megapixels Fuji? Sony? Battery Life Price Size MP3 Player Ipod Flash Drive? Cost Gigs
  16. 39. <ul><li>Content </li></ul><ul><ul><li>Lost in translation </li></ul></ul><ul><ul><li>Slang, euphemisms </li></ul></ul><ul><ul><li>Clear Instructions </li></ul></ul><ul><li>Address </li></ul><ul><li>Shipping </li></ul>
  17. 40. <ul><li>Easy to read </li></ul><ul><li>Easy to navigate </li></ul><ul><li>Easy to find </li></ul><ul><li>Consistent in layout and design </li></ul><ul><li>Quick to use </li></ul>
  18. 41. Matt Bailey SiteLogic [email_address]