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Vanessa Estorach: "Cómo conseguir usuarios fidelizados" en mobile apps

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En esta segunda edición de Barna Encendida organizada por SiteGround tenemos como objetivo repasar las tendencias que unen la tecnología y el marketing compartiendo experiencias, conocimiento y estrategias que utilizan los mejores profesionales del sector.

Veremos cómo el IoT (Internet of Things), la realidad aumentada y la tecnología artificial pueden ayudarnos a mejorar nuestros eCommerce y negocios online. Hablaremos de lo último en SEO, ASO copywriting e Investigación Digital entre otros.

Vanessa Estorach nos habló de "Cómo conseguir usuarios fidelizados" en mobile apps.

Más info en nuestro blog https://www.siteground.es/blog/partners-barna-encendida-2017/

Published in: Technology
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Vanessa Estorach: "Cómo conseguir usuarios fidelizados" en mobile apps

  1. 1. REGRESO AL FUTURO Ó CÓMO CONSEGUIR USUARIOS FIDELIZADOS
  2. 2. Vanessa Estorach @vestorach
  3. 3. ¿Cúantas apps utilizas?
  4. 4. ¿Cúantas apps utilizas? 4-5 apps
  5. 5. ¿Durante cuánto tiempo?
  6. 6. ¿Durante cuánto tiempo? 15 seg./sesión
  7. 7. ¿Por qué nos pasa esto?
  8. 8. 5%
  9. 9. WARM WELCOME ENGAGE THEM ANALYZE THEIR DATA ¿Cómo trabajarlo?
  10. 10. 1) ONBOARDING WARM WELCOME ENGAGE THEM ANALYZE THEIR DATA - No despistes con bienvenidas - Manuales interactivos ¡SÍ!
  11. 11. 1) ONBOARDING WARM WELCOME ENGAGE THEM ANALYZE THEIR DATA - No preguntes muchos datos - Registro social ¡SÍ!
  12. 12. 2) COMMUNICATION IS KEY WARM WELCOME ENGAGE THEM ANALYZE THEIR DATA PUSH NOTIFICATIONS - ¡segmenta!
  13. 13. WARM WELCOME ENGAGE THEM ANALYZE THEIR DATA PUSH NOTIFICATIONS - Deep linking 2) COMMUNICATION IS KEY
  14. 14. WARM WELCOME ENGAGE THEM ANALYZE THEIR DATA IN-APP MESSAGING 2) COMMUNICATION IS KEY
  15. 15. WARM WELCOME ENGAGE THEM ANALYZE THEIR DATA MAILING 2) COMMUNICATION IS KEY
  16. 16. WARM WELCOME ENGAGE THEM ANALYZE THEIR DATA ONLINE - Social Media - Blog 2) COMMUNICATION IS KEY
  17. 17. WARM WELCOME ENGAGE THEM ANALYZE THEIR DATA OFFLINE - P.E. Referral program 2) COMMUNICATION IS KEY
  18. 18. WARM WELCOME ENGAGE THEM ANALYZE THEIR DATA 2) UX (user experience)
  19. 19. WARM WELCOME ENGAGE THEM ANALYZE THEIR DATA 2) GAMIFICACIÓN
  20. 20. WARM WELCOME ENGAGE THEM ANALYZE THEIR DATA 3) NO TE OLVIDES DE LOS DATOS App Retention =
  21. 21. WARM WELCOME ENGAGE THEM ANALYZE THEIR DATA 3) NI DE UTILIZAR HERRAMIENTAS MOBILE MARKETING AUTOMATION TOOLS - CRMs para Mobile Marketers - Múltiples posibilidades para segmentar
  22. 22. Al final… esto del app engagment es lo de toda la vida:
  23. 23. Al final… esto del app engagment es lo de toda la vida:
  24. 24. Podemos empezar a trabajar el app engagement: 1. Mejorando el onboarding 2. Comunicándonos ya sea dentro (push o in-app) como fuera (mailing, blog, redes sociales) 3. Prestándole atención al UX 4. Valorando la gamificación 5. Analizando
  25. 25. Gracias!

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