3G Success Shift From Technology To User 22 October 2007 Sirous Kavehercy Market Development Director Europe, Russia and A...
Agenda <ul><li>Acision </li></ul><ul><li>Learnings Of 3G </li></ul><ul><li>Operator’s Role </li></ul><ul><li>4 Steps To 3G...
Telecom Products June 2007
THE Messaging Company <ul><li>Experts In Mobile Data Services </li></ul><ul><li>Text Messaging </li></ul><ul><li>Multimedi...
Track Record In Innovation <ul><li>First  Commercial SMS  Message  (1992 Telenor) </li></ul><ul><li>First Interactive SMS ...
<ul><li>Learnings Of 3G </li></ul>
3G Promise (1999 – 2000) <ul><li>Technology Benefits </li></ul><ul><li>Offer More Speed </li></ul><ul><li>User Experience ...
3G Reality (2001 – 2003) <ul><li>Technology Benefits </li></ul><ul><li>Networks Coverage Poor, Speed Slow </li></ul><ul><l...
3G Evolution (2004 – Now) <ul><li>Technology Benefits </li></ul><ul><li>Coverage And Speed Improved </li></ul><ul><li>User...
<ul><li>Operator’s Role </li></ul>
New Operator: Customer Centric 2 nd Wave (2G) Mobile Services 2 nd Mobile Services
Operator’s Business Model? Media Player Access  Provider Access  Provider
Providing Access Is A Unique Value <ul><li>Not The Same As A Low Value Bitpipe! </li></ul><ul><li>Access Is Essential To U...
<ul><li>4 Steps To </li></ul><ul><li>3G Success </li></ul>
<ul><li>Complete Video Calls </li></ul><ul><li>Mobilize The Internet </li></ul><ul><li>Know Your Customer </li></ul><ul><l...
<ul><li>1. Complete Video Calls </li></ul>
<ul><li>2. Mobilize The Internet </li></ul>
Add Value In Open Internet <ul><li>Optimise  </li></ul><ul><ul><li>User Experience </li></ul></ul><ul><li>Control </li></u...
<ul><li>3. Know Your Customer </li></ul>
Increase Customer Loyalty  Achieving Customer Centricity <ul><li>Behaviour </li></ul><ul><li>Lifestyle Characteristics  </...
<ul><li>4. Simplify Payments </li></ul>
Match Customer Needs
Sirous Kavehercy Market Development Director Europe, Russia and Africa ---------------------------------------------------...
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Sirous Kavehercy Mobile Monday Russia 3G Services

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Presentation on success factors of 3G services in Russia, Mobile Monday Moscow 2007

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  • Sirous Kavehercy Mobile Monday Russia 3G Services

    1. 3G Success Shift From Technology To User 22 October 2007 Sirous Kavehercy Market Development Director Europe, Russia and Africa
    2. Agenda <ul><li>Acision </li></ul><ul><li>Learnings Of 3G </li></ul><ul><li>Operator’s Role </li></ul><ul><li>4 Steps To 3G Success </li></ul>
    3. Telecom Products June 2007
    4. THE Messaging Company <ul><li>Experts In Mobile Data Services </li></ul><ul><li>Text Messaging </li></ul><ul><li>Multimedia Messaging </li></ul><ul><li>IP Voice/Video Messaging </li></ul><ul><li>Converged IP Messaging </li></ul><ul><li>Mobile Internet </li></ul><ul><li>Mobile Advertising </li></ul><ul><li>Intelligent Charging </li></ul>
    5. Track Record In Innovation <ul><li>First Commercial SMS Message (1992 Telenor) </li></ul><ul><li>First Interactive SMS Television Show (2000 Germany) </li></ul><ul><li>First Commercial MMS Message (2001 Telenor) </li></ul><ul><li>First 3G IP-based Messaging Solution (2002 H3G) </li></ul><ul><li>First I-Mode gateway outside Japan (2003 KPN) </li></ul><ul><li>First Commercial 3G VideoMail Service (2003 H3G) </li></ul><ul><li>First Real Time Subs Behavioral Analysis Solution (2007) </li></ul>
    6. <ul><li>Learnings Of 3G </li></ul>
    7. 3G Promise (1999 – 2000) <ul><li>Technology Benefits </li></ul><ul><li>Offer More Speed </li></ul><ul><li>User Experience </li></ul><ul><li>Real Mobile Internet </li></ul><ul><li>New Media Rich Applications </li></ul><ul><li>Business Benefits </li></ul><ul><li>Mobile Operator To Become Media Player </li></ul><ul><li>Increase Traditional Service Revenue </li></ul><ul><li>New Revenue Streams For The Operator </li></ul>
    8. 3G Reality (2001 – 2003) <ul><li>Technology Benefits </li></ul><ul><li>Networks Coverage Poor, Speed Slow </li></ul><ul><li>User Experience </li></ul><ul><li>Limited 3G Handsets Availability </li></ul><ul><li>User Experience Was Disappointing </li></ul><ul><li>Lack Of Compelling Services </li></ul><ul><li>Business Benefits </li></ul><ul><li>Role Of Media Player Did Not Materialise </li></ul><ul><li>Operators Marketed Technology Instead Of Services </li></ul><ul><li>Conflict In Operator KPIs </li></ul><ul><ul><li>Acquisition And Up Sell </li></ul></ul>
    9. 3G Evolution (2004 – Now) <ul><li>Technology Benefits </li></ul><ul><li>Coverage And Speed Improved </li></ul><ul><li>User Experience </li></ul><ul><li>Better Handsets And More Choice Is Available </li></ul><ul><li>Content Is More Appealing </li></ul><ul><li>Service Bundling And Flat Fee Are Introduced </li></ul><ul><li>Business Benefits </li></ul><ul><li>Data Architecture Is Seen As Key </li></ul><ul><ul><li>SDP/Content Management Is Not Enough </li></ul></ul><ul><li>Interoperability Agreements Are Essential </li></ul>
    10. <ul><li>Operator’s Role </li></ul>
    11. New Operator: Customer Centric 2 nd Wave (2G) Mobile Services 2 nd Mobile Services
    12. Operator’s Business Model? Media Player Access Provider Access Provider
    13. Providing Access Is A Unique Value <ul><li>Not The Same As A Low Value Bitpipe! </li></ul><ul><li>Access Is Essential To User Experience </li></ul><ul><li>Mobility Is Required For Convergence </li></ul><ul><li>To Succeed As An Access Provider </li></ul><ul><ul><li>Operator Must Be In Control </li></ul></ul><ul><ul><li>Operator Must Be Able To Differentiate </li></ul></ul>
    14. <ul><li>4 Steps To </li></ul><ul><li>3G Success </li></ul>
    15. <ul><li>Complete Video Calls </li></ul><ul><li>Mobilize The Internet </li></ul><ul><li>Know Your Customer </li></ul><ul><li>Simplify Payments </li></ul>
    16. <ul><li>1. Complete Video Calls </li></ul>
    17. <ul><li>2. Mobilize The Internet </li></ul>
    18. Add Value In Open Internet <ul><li>Optimise </li></ul><ul><ul><li>User Experience </li></ul></ul><ul><li>Control </li></ul><ul><ul><li>Browsing & Access </li></ul></ul><ul><li>Enable </li></ul><ul><ul><li>Communities </li></ul></ul><ul><li>Monetise </li></ul><ul><ul><li>Clarity of Pricing </li></ul></ul>
    19. <ul><li>3. Know Your Customer </li></ul>
    20. Increase Customer Loyalty Achieving Customer Centricity <ul><li>Behaviour </li></ul><ul><li>Lifestyle Characteristics </li></ul><ul><li>Brand Preferences </li></ul><ul><li>Personal Interests </li></ul><ul><li>Consumption Patterns </li></ul>
    21. <ul><li>4. Simplify Payments </li></ul>
    22. Match Customer Needs
    23. Sirous Kavehercy Market Development Director Europe, Russia and Africa --------------------------------------------------------- Mobile: +31 65252 6222 Email: [email_address] Website: http://www.acision.com Skype: sirous.kavehercy

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