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The marketer is losing relevance!
Marketing has become synonymous with new technologies, people have been reduced to a data source for technology and focus on diversity and culture is hard to find. Those were some of the points that I spoke about in my presentation about the future of the marketer during NIMA Marketing Week 2020 with SRM.
To remain relevant, marketers must be in control of their own future and develop a new mindset based on moral responsibility, integral cooperation in the organization and a central place for diversity and culture in their strategy.
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