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Augmented Reality - A Marketer's Perspective

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This short presentation gives an overview of augmented reality (AR) and its place in marketing initiatives.

Published in: Technology, Business
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Augmented Reality - A Marketer's Perspective

  1. 1. Augmented Reality Bridging the Organic & Digital
  2. 2. What is It?
  3. 3. AR Examples
  4. 4. AR Uses • INTEGRATED MARKETING AND MEDIA CAMPAIGNS • MOBILE APPS • QR CODES • SOCIAL MEDIA APPS
  5. 5. The Hype Machine • BIG SOCIAL MEDIA IS OLD HAT • SMART PHONE EXPLOSION • LOCATION BASED SERVICES • SUNDAY CIRCULAR
  6. 6. Projections • MARKET • SMART GLASSES PROJECTED AT $350 AND HEADS-UP TO $732 MILLION BY DISPLAYS 2014 • AUGMENTED • SIXTH SENSE ADVERTISING DEVELOPMENT • 5-10 YEAR MASS • VIDEO GAME ADOPTION INTEGRATION
  7. 7. Gartner Report
  8. 8. ESQUIRE EXAMPLE

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