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Few topics have garnered more scorn and skepticism from the top-level executives of software or Web development companies than agile. Whether at a dev shop, agency, or company, large or small, selling agile development to The Man is often a daunting task. Have no fear! In this discussion you will learn all the tips, tricks and techniques needed to help your boss see why agile methodologies and practices not only make the design and development teams better and happier (read: more efficient), but how they can save time and money (read: add to the bottom line). Using the language of the business owner, we will cover both new and familiar topics including agile estimation, creating and using an inception deck, user stories, iteration planning and the burn-down chart, agile communication, business driven development, and visual workspaces. As a bonus we will share ideas for paying down your technical debt, setting up continuous integration, and how to develop an agile ROI model based on the real-life work of area software professionals. Best of all, you?ll learn how to show and not just tell The Brass these concepts without ever using the word agile.