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Long tail keyword vs. short tail keywords

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Long tail keyword vs. short tail keywords

  1. 1. Long vs. Short Tail Keywords The benefits of using Long and Short Tail keywords
  2. 2. Long Tail Keywords • Target a more specific audience • Typically 3+ keywords Example: Where can I buy organic chocolate chip cookies? Where can I buy organic chocolate chip cookies?
  3. 3. Short Tail Keywords Typically 1-2 keywords Target a broad audience Example: Organic cookies
  4. 4. The Benefits Long Tail Keywords: Where can I buy organic cookies? Easier to rank in search engines Short Tail Keywords: Organic cookies Target a more specific audience Broad results Cost less per click when doing More traffic paid advertising Helps with site ranking
  5. 5. Which should you use? It is beneficial to use BOTH! *Remember* You want to generate as much traffic as possible while also making sure you are giving your blog a greater chance of reaching your target audience. Online Biz Information

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