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UX India talk 2016: Designing for humans - responsibly

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Designing with the mindset of Humans can change the way we treat them and the future of the products we and our future generation will deal with.

Published in: Design

UX India talk 2016: Designing for humans - responsibly

  1. 1. Designing for Humans - responsibly Sirajuddin Mustafa Director, Human Experience Design
  2. 2. “disarm” now
  3. 3. this weapon is capable of destroying our attention
  4. 4. ?
  5. 5. …because we are the “users”
  6. 6. users?
  7. 7. users | humans?
  8. 8. users | humans?
  9. 9. humans at the core of our UX thought
  10. 10. hUmans
  11. 11. Humans
  12. 12. humans at the core of our U HX thought
  13. 13. how do you measure ? success
  14. 14. revenue$
  15. 15. revenue # of users $
  16. 16. revenue # of users social media buzz $
  17. 17. revenue # of users social media buzz downloads $
  18. 18. revenue # of users social media buzz downloads ratings $
  19. 19. users as commodity
  20. 20. humans commodity users as commodity
  21. 21. Image: http://www.hercampus.com/sites/default/files/styles/full_width_embed/public/2015/03/03/photo%201%20-%20empathy%2C%20in%20feeling.gif
  22. 22. user requirements human needs?
  23. 23. Maslow's hierarchy of Human needs
  24. 24. The Empathy Gap
  25. 25. The Empathy Gap for Humans
  26. 26. where does it reside?
  27. 27. commander-in-chief https://timedotcom.files.wordpress.com/2014/11/122374839-copy.jpg
  28. 28. a great blessing
  29. 29. billions of neurons few connections logs our experiences
  30. 30. Newborn 1 month 6 months 2 years
  31. 31. the happy brain chemicals
  32. 32. Dopamine & Serotonin
  33. 33. Dopamine + Serotonin Seeking rewards like information, knowledge
  34. 34. Dopamine & Serotonin Seeking importance
  35. 35. Dopamine + Serotonin =  Happy brain chemicals
  36. 36. the jolt
  37. 37. an art of forcefully holding the viewer’s attention by rapid audio, visual or content changes the jolt
  38. 38. Warning: Audio/Video Intended to create jolt
  39. 39. Rock band: (2002) Thirty Seconds to Mars Entire song is about 6 minutes in YouTube
  40. 40. jolts per minute
  41. 41. this is what 15 jolts/minute used to be Bob Ross - Valley View (Season 21 Episode 1)
  42. 42. jolts per minute 15 900 60x increase
  43. 43. this is what 900 jolts/minute looks like
  44. 44. negative impact
  45. 45. shorter attention span @ work @ study
  46. 46. Young people including toddlers addicted to videos / online contents
  47. 47. revenue – $4~$5mm # of users – 26mm social media buzz 10m downloads – 13h ratings - viral $
  48. 48. Image: http://www.metronews.ca/content/dam/thestar/uploads/2016/7/20/pokemonproblems.jpg
  49. 49. Image: http://www.metronews.ca/content/dam/thestar/uploads/2016/7/20/pokemonproblems.jpg
  50. 50. making money = good
  51. 51. making money = good irresponsible design = bad
  52. 52. dark patterns?
  53. 53. a user interface that has been carefully crafted to trick users into doing things, such as buying insurance with their purchase or signing up for recurring bills darkpatterns.org
  54. 54. human errors or anti-patterns?
  55. 55. the crowning moment of Miss Universe 2015
  56. 56. Designers
  57. 57. are powerful
  58. 58. with great power comes..? http://www.pixelstalk.net/wp-content/uploads/2016/08/HD-Spiderman-Background.jpg
  59. 59. influence human life
  60. 60. use your power for the human well-being
  61. 61. here are the takeaways
  62. 62. start with a good intent
  63. 63. dark patterns ethical approach
  64. 64. think about un-intended consequences
  65. 65. better design?
  66. 66. what kind of products you want for our future generation
  67. 67. fill the empathy gap
  68. 68. users | humans? lets remember
  69. 69. go ahead and impact
  70. 70. go ahead and Impact by Good Design
  71. 71. design for humans responsibly
  72. 72. Sirajuddin Mustafa @tweetsiraj siraj@ilmux.com image: cadhuman.com humans Thank you ilmux.com

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