Dmi Europe 30.03.06

463 views

Published on

Future trends in design from Design Management Institute Conference in Amsterdam March 2006

Published in: Design, Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
463
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Dmi Europe 30.03.06

  1. 1. Signposts for the next decade #1 Changing contexts #2 Globalisation #3 Design between worlds #4 New service ecologies #5 Leadership and Design
  2. 2. Signpost #1 Changing Contexts
  3. 3. industrial creative
  4. 4. D21 Global economies are in transition
  5. 5. production consumption
  6. 6. Big ideas big ideas small ideas Small ideas Flash mob/the Hoff
  7. 7. leisure society 24/7 work Information Rich and Time Poor
  8. 8. $23.06 $369.70
  9. 9. 6 billion
  10. 10. $200 $1
  11. 11. diversity scarcity
  12. 12. 350
  13. 13. Signpost #2 Globalisation
  14. 14. 9 36 100-160 1m+
  15. 15. 40% concrete 25% steel China inc: Ted C. Fishman
  16. 16. Global creative imperative
  17. 17. Design Challenges from Globalisation International division of labour Geo-political creative hotspots Off-shoring versus exporting design skills Managing Intellectual Property M&A
  18. 18. Signpost #3 Design between worlds
  19. 19. The context for design is changing.
  20. 20. ‘Industrial economy’ Production focused Design of things Standardised “Less is more” Form follows function
  21. 21. “Designing is not a profession… …it is the organization of materials and processes in the most productive way” Laszlo Moholy-Nagy
  22. 22. If the Bauhaus inspired, modernist design needed directorship to take the lead for the industrial society. Now, in the face of global change and increased complexity, we need new forms of leadership to harness the emerging creative opportunities.
  23. 23. ‘Creative economy’ Consumption focused Design of experiences Co-design ‘More has costs’ Value follows experience
  24. 24. A journey of a modernist design in a changing world…
  25. 25. Cambodia
  26. 26. Seoul
  27. 27. Morocco
  28. 28. Ohio
  29. 29. Kuwait
  30. 30. Prague
  31. 31. Tokyo
  32. 32. Bagdad
  33. 33. Bangkok
  34. 34. Nepal
  35. 35. Outer Space
  36. 36. Texas
  37. 37. Why do people love their ipods?
  38. 38. i-pod i-tunes (Apple Designers) (Apple Customers) Modernist box Bundled services Not up-gradable Customised content Minimal customisation 1 bn downloads Built and shipped by Apple Built and adapted by customers
  39. 39. Signpost #1 New Service Ecologies
  40. 40. In the west we are seeing a shift in the value chain, from physical commodities that support basic needs, to carefully cultivated experience-led services that anticipate latent desires.
  41. 41. The ‘front-end’ design of services (experience design)
  42. 42. £870.40
  43. 43. £4,234.40
  44. 44. The ‘back-end’ design of services
  45. 45. Efficiency in labour intensive services Development of agile services Lean consumption UCD to PCD
  46. 46. D20 D21 Design of things Design of experiences Designs are possessed Services are rendered Standardised Customised Production and use Consumption and user Created Co-authored Value Values Production focused Consumption focused Re-design design
  47. 47. Signpost #5 Design Leadership
  48. 48. Barriers for Design Leadership (moving from a vocation to a profession) • Lack of shared vocabulary • Communication skills • Silo versus collaborator • Dealing with management • Developing a theoretical and practical grounding from education to CPD • Understanding the changing context for design
  49. 49. www.designcouncil.org.uk
  50. 50. The context for design is changing Q1 Who will provide the thought leadership? Q2 What business processes will change? Q3 What new methods and tools are needed?

×