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Digital Marketing

marketing management

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Digital
Marketing
SintaNurleta
Marketing Management (Part 1)
Table of Contents
Intro to Marketing
01
02
Marketing Mix
03
04
4C Diamonds
05
S.T.E.E.P.L.E SWOT
Marketing Introduction
When you hear about Marketing,
What comes into your mind?
Introduction to
Designing a Social Media Post,
Budget for Promotion,
Social Media Content,
Plan for Digital Ads,
Picking the best KOL,
and others.
Marketing
Marketing it's not just about :
Introduction to
Marketing
Marketing is about solving problems your
customer faced with what your company offer
Customershaveaproblem,
Wehavethesolutions.
Marketing Mix (4C)
This marketing concept will help a business plan its marketing strategy appropriately.
Thus, a product can be well received by a predetermined target market.
what are the best product
or services that are
relevant for our customers?
Product
how much should I sell it
to the customer, so they
want to buy it?
Price
how to distribute it using
the best channel to our
customers?
Place
how can we excite our
customers so they want to
buy our product?
Promotion
Digital Marketing is part of marketing not
the whole of marketing
PROMOTIONMIX
Advertising PersonalSelling SalesPromotion
PublicRelations DirectMarketing SocialMedia

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Digital Marketing

  • 2. Table of Contents Intro to Marketing 01 02 Marketing Mix 03 04 4C Diamonds 05 S.T.E.E.P.L.E SWOT Marketing Introduction
  • 3. When you hear about Marketing, What comes into your mind? Introduction to Designing a Social Media Post, Budget for Promotion, Social Media Content, Plan for Digital Ads, Picking the best KOL, and others. Marketing Marketing it's not just about :
  • 4. Introduction to Marketing Marketing is about solving problems your customer faced with what your company offer Customershaveaproblem, Wehavethesolutions.
  • 5. Marketing Mix (4C) This marketing concept will help a business plan its marketing strategy appropriately. Thus, a product can be well received by a predetermined target market. what are the best product or services that are relevant for our customers? Product how much should I sell it to the customer, so they want to buy it? Price how to distribute it using the best channel to our customers? Place how can we excite our customers so they want to buy our product? Promotion
  • 6. Digital Marketing is part of marketing not the whole of marketing PROMOTIONMIX Advertising PersonalSelling SalesPromotion PublicRelations DirectMarketing SocialMedia
  • 7. Where do we start?
  • 9. 4C Diamonds Company What makes this product unique? What do we want to say about this product? How confident we can sell this product? Etc Questions that need to ask ourselves : 1. 2. 3. 4. Competitor Who is our direct or indirect competitor? What have they done? Whom are they targeting? What channels they are using? How much budget they are going through? Etc Questions that need to ask ourselves : 1. 2. 3. 4. 5. 6. Customer Who are your segments? How old are they? where do they live Who will buy your product the most? Whos have the most money? Who has the need to buy your products? Etc Questions that need to ask ourselves : 1. 2. 3. 4. 5. 6. Change Responsive to change not just reactive
  • 11. SWOT SWOT is a basic strategy that helps identify and evaluate what internal and external factors influence the success of a business, project or company management. The purpose of a SWOT analysis is to assess the problem and make the best of the existing situation inherent in your business. SWOT analysis is very useful for finding things that should be improved, maintained, and avoided by considering performance, competition, risk, potential, and strategy. Strength Opportunity Weakness Threat
  • 12. Sinta Nurleta Thank You! ntanueta Sinta Nurleta sntnurleta@gmail.com