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Analysis of magazine covers

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Analysis of magazine covers

  1. 1. Analysis of magazine front covers
  2. 2. The main colour scheme that appears on Kerrang magazine is black, white, yellow, and red. These colours are very contrasting and therefore stand out well against each other. They are also very bold colours which helps to attract the attention of potential buyers when browsing in shops. The bold colours also reflects the genre of rocky music that tends to appear in Kerrang magazine as this particular genre of band tend to be bold themselves and try and stand out from different bands similar to them. The main header of the magazine has been cut off behind the mans head. This is interesting as it suggests that Kerrang magazine is big enough for people to recognise it just from the first 2 letters of the name. The rest of the letters are cut off by the image of the main person on the cover. This shows his dominance over the magazine and shows that he is the most important thing on the page, and all of our attention is initially drawn to him. The graphics on the cover are all laid out in the same way making it easier for the audience to access. The way that they are all down the left hand side of the cover makes it look neat, tidy, and accessible. Also, most of the pictures are medium close ups of the characters in similar positions showing the type of artists that are likely to appear in ‘Kerrang’ magazine. The main cover line is bold and stands out against the black background. This makes it easy for the audience to read and can also tell them who the band are if they don’t recognise the face. By having a large cover line it is one of the first things that draws your eye when looking at the magazine because it is the main selling point in this edition. The splash image has most likely been taken against a green screen and then been edited to add a red striped background behind the person. Because the image is taken in a studio, it means that the photographers can manipulate the lighting to show the individual in different ways. The light used on this magazine is very bright, illuminating his face to show his facial expression clearly. He looks quite angry which is the emotion that we tend to associate with rock bands and bands with similar genres. The character is also looking into the camera which makes the reader feel interacted with the magazine. The use of the word ‘prize’ suggest a competition which may also persuade people to buy the magazine to see what the competition is. The whole front cover of the magazine is very busy reflecting the content of the magazine suggesting there is a lot to read about. This therefore entices potential customers. There are a lot of questions used on the front of the magazine which may persuade people to read the magazine because they want to find out the answer. It also interacts with the audience which may make them feel like they are part of the magazine in a way.
  3. 3. The font used for the name of the magazine ‘NME’ is similar to fonts used on comic magazines. By using this font, it is attracting a wider audience to include younger people into the stereotypical audience of the magazine. This therefore means more sales for the magazine. The use of the buzz word ‘exclusive’ in big black letters shows the reader that you can’t find the some content used in this magazine in other magazines. This eliminates competition as people will want to buy this magazine because of the extra content which isn’t published anywhere else. It also means that people who don’t read this magazine but like Green Day and want to know about ‘inside their secret club gig comeback’ they have to buy this magazine which may persuade them to move from the magazine which they currently read to this one. In the banner, the names of the musicians are in a different colour to make them stand out from the black background. The use of the words ‘Eminem’ and ‘tank girl’ shows the readers what other content there is inside the magazine and persuades them to buy it by using a question – ‘He’s back! So why isn’t anyone excited?’ By using this question, it makes the audience feel like they are interacting with the magazine which will make them more likely to purchase it. The words ‘free’ and ‘win’ are in different colours so they attract the readers eye and make them way to know more about what is free and what they can win. This therefore entices them to buy the magazine. The splash image is taken at a festival and is of the lead member of Green Day, Billie Joe Armstrong. Although it has been taken at a festival, the background has been faded out to blend in with the white and blacks used in the text. It has also been faded to make Billie stand out against this background which makes him look prominent. This reflects the genre of his band, which tends to be very confident, and quite cocky. His facial expression also shows his confidence and cockiness. He looks quite angry which is a stereotype which we tend to associate with rock bands. This will therefore give new readers an idea of what genre of music the magazine is about before reading it. The colour of the guitar ties in with the yellows also used in other parts of the front cover, such as the words ‘Eminem’, and ‘tank girl’ and is also used as the background to the picture and writing of the left hand side of the screen. This makes the cover look neat and tidy so it will attract readers. The main colours used on this front cover are black, white, red, and yellow. Green in also a main colour on this edition which links to the band which this edition of the magazine is about – Green day. The storyline is all about Green Day at euro festival. The green therefore also represents this because festivals tend to be in fields which is surrounded by green grass, and green forests etc. The font used on this magazine is all bold and nearly all in capitals. This reflects the type of band that Green day are. They are very confident and bold about things. The font used therefore is showing us some of the characteristics of the band for readers who are not familiar with this band.
  4. 4. The name of the magazine is clearly visible in the top left hand side of the screen with nothing covering it at all. This means that when in the shop, repeat buyers can find it easy, and also other magazine readers may see it and like the fact that it is neat and tidy and want to buy it. There are three main colours used on the front of this magazine which are; red, white, and black. This gives the magazine a very simplistic feel to it making it easy on the eye because there aren’t a lot of contrasting colours which could distract readers from the actual content of the magazine. This therefore suggests that the stereotypical reader of this particular magazine will be more sophisticated than other magazines of the same genre such as Kerrang and NME. The splash image on this magazine has been taken in a studio against a white background with the lighting arranged so that one side of the mans face is in shadow whereas the other side is brightly lit. This could reflect the personality of the band ‘The Killers’ showing that they can be quite caring and affectionate but also have a darker side to them which is shown in their more rockier music. The picture is quite a low angle show of Brandon suggesting that he is powerful and has dominance over the readers. To prove this, he has his chin up and his head slightly turned away from the camera. However, he is still looking into the camera which makes the buyer feel interacted with him and therefore feel more connected to the magazine making them more likely to buy it. All of the sub headings are situated down the left hand side of the magazine again showing tidiness. This makes it easy for the reader to locate them which may make them more likely to but the magazine if they were stuck choosing between two. A quote is used on the front page from Brandon to show that there may be an interview with him inside and therefore may make the readers want to buy this issue. It also directly relates the person on the front on the front cover to the main article in the magazine. The layout of the magazine is very busy showing little bald space. This makes the reader think that they are getting a larger quantity of information than other magazines which are less busy but maybe have smaller writing. Or lots of space free but a smaller splash image. This therefore persuades them to pick this magazine over others similar to it. The use of the word ‘ever’ in bold capital letters shows the reader that there hasn’t been a record weedier in another magazine therefore eliminating competition and showing the readers that this magazine can offer more than others of its kind. The grey writing stands out from the blue background and is the largest writing on the page. This shows that it is the most important feature of the front colour because it is the name of the band which the main storyline is about.

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