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WEB
BRUTALISM
But you have
to read
first:
https://medium.com/
@sinanozdemir/web-brutalism-
ugly-is-the-new-black-
dbe1bde4...
design
domitaded
by
GOOGLE
MATERIAL
DESIGN
APPLE
IOS
DESIGN
MICROSOFT
FLUENT
DESIGN
there was
something
weird
happenedPascal
Deville
Creative
Director of
Freundliche
Grüsse The designers apparently work har...
Brutalist Websites
–
In its ruggedness and lack of concern to look comfortable or easy, Brutalism can be
seen as a reactio...
/ˈbruːt(ə)lɪz(ə)m/
Brutalism
Why do they call it brutalism?
béton brut + al -ism
rawconcrete
Brutalism is a post-war
architectural style that
descended from high modernism
and was most popular during
the 1950s to th...
High Modernism: the
architectural trend that started
in the early 20th century with
minimalism, Bauhaus, van Der
Rohe, on ...
Brutalism took
the idea of
unity of form
and sleek
futurism even
further.

———


Brutalism went
one step
further by
minimi...
Le
Corbusier
Corbusier called his designs
MACHINES FOR LIVING INActually not necessarily for living in.
usually formed
with repeated
modular
elements
contrasting
dramatically
ugly&
rough
structural
components
should be
made vi...
Le Corbusier,
Cité radieuse
de Marseille
France 1952
Brutalism was anti-bourgeois
movement and represented a
rejection of ...
Web brutalism is reaction
by a younger generation to the
lightness, optimism, and
frivolity of today’s Web design.
Main go...
The Internet is becoming an
increasingly homogenised space.
Bland and inoffensive.
The Internet is Coldplay.
UXdesign is not a design style
DESIGNshould be unashamed
CREATIVITYmeans achieving something new which did not previously exist.
usually formed
with repeated
modular
elements
contrasting
dramatically
ugly&
rough
structural
components
should be
made vi...
park UX
keep basic and rough
redefinition of aesthetic
is the
90s
coming
back
The Corruption Converter from Brazil
Spectral interactive specimen from France
Democratising Tomorrow's AI from Denmark
www.cosstores.com
cosstores.com
moma.org
Drudge Report
Kanye West
bloomberg.com
bloomberg.com
Boring one brutalist version
Boring one brutalist version
Boring one brutalist version
Boring one brutalist version
WHAT
ARE
YOU
DOING
NOW
thank
you
Web Brutalism: Ugly Web Design Trend
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Web Brutalism: Ugly Web Design Trend

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Web-brutalism is a movement that provokes creativity and diversity against to standardization in the world of web. It has led to homogenization of UX web world of which importance has started to be understood in digital product world since the early 2010s. It caused to swarm with carbon copy sites of internet since UX rules are given as the excuse.

Have to read first
https://medium.com/@sinanozdemir/web-brutalism-ugly-is-the-new-black-dbe1bde4a780

Published in: Design
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Web Brutalism: Ugly Web Design Trend

  1. 1. WEB BRUTALISM But you have to read first: https://medium.com/ @sinanozdemir/web-brutalism- ugly-is-the-new-black- dbe1bde4a780
  2. 2. design domitaded by GOOGLE MATERIAL DESIGN APPLE IOS DESIGN MICROSOFT FLUENT DESIGN
  3. 3. there was something weird happenedPascal Deville Creative Director of Freundliche Grüsse The designers apparently work hard and enthusiastically to abandon a sense of popular aesthetics, creating something that is originally ugly
  4. 4. Brutalist Websites – In its ruggedness and lack of concern to look comfortable or easy, Brutalism can be seen as a reaction by a younger generation to the lightness, optimism, and frivolity of today's webdesign. – Katrine Mehl Building Kitkat Pecson
  5. 5. /ˈbruːt(ə)lɪz(ə)m/ Brutalism Why do they call it brutalism? béton brut + al -ism rawconcrete
  6. 6. Brutalism is a post-war architectural style that descended from high modernism and was most popular during the 1950s to the mid-70s. Boston City Hall, Boston, Massachusetts USA,1968
  7. 7. High Modernism: the architectural trend that started in the early 20th century with minimalism, Bauhaus, van Der Rohe, on down to Le Corbusier. sleek lines little embellishment grandiose structure Philippine International Convention Center, 1976
  8. 8. Brutalism took the idea of unity of form and sleek futurism even further.
 ——— 
 Brutalism went one step further by minimizing or even outright eliminating them. Centro de Exposições, Salvador, Bahía, Brazil, 1974
  9. 9. Le Corbusier Corbusier called his designs MACHINES FOR LIVING INActually not necessarily for living in.
  10. 10. usually formed with repeated modular elements contrasting dramatically ugly& rough structural components should be made visible Orange County Offices and Court House, Goshen, NY, US, 1967 Concrete is used for its raw
  11. 11. Le Corbusier, Cité radieuse de Marseille France 1952 Brutalism was anti-bourgeois movement and represented a rejection of bourgeois comforts and pretense. The movement emphasized the valuation of existing materials
  12. 12. Web brutalism is reaction by a younger generation to the lightness, optimism, and frivolity of today’s Web design. Main goal is shakes designers out of our comfort zones.
  13. 13. The Internet is becoming an increasingly homogenised space. Bland and inoffensive. The Internet is Coldplay.
  14. 14. UXdesign is not a design style
  15. 15. DESIGNshould be unashamed CREATIVITYmeans achieving something new which did not previously exist.
  16. 16. usually formed with repeated modular elements contrasting dramatically ugly& rough structural components should be made visible Orange County Offices and Court House, Goshen, NY, US, 1967 Concrete is used for its raw Ultra basic design elements Hand coded HTML without any library 90’s motifs and animated gif image usage Intentionally selected random layouts radical aesthetic
  17. 17. park UX
  18. 18. keep basic and rough
  19. 19. redefinition of aesthetic
  20. 20. is the 90s coming back
  21. 21. The Corruption Converter from Brazil
  22. 22. Spectral interactive specimen from France
  23. 23. Democratising Tomorrow's AI from Denmark
  24. 24. www.cosstores.com
  25. 25. cosstores.com
  26. 26. moma.org
  27. 27. Drudge Report
  28. 28. Kanye West
  29. 29. bloomberg.com
  30. 30. bloomberg.com
  31. 31. Boring one brutalist version
  32. 32. Boring one brutalist version
  33. 33. Boring one brutalist version
  34. 34. Boring one brutalist version
  35. 35. WHAT ARE YOU DOING NOW
  36. 36. thank you

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