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facebook.com/designthinkingtr
DESIGN
THINKING
[TURKEY]
@dt_turkey
designthinkingturkey@gmail.com
Design Thinking Turkey
MAKING

THINGS
PEOPLE
WANT
MAKING

PEOPLE
WANT
THINGS
MARKETING & ADVERTISING
DESIGN
SERVICE & PRODUCT DESIGN
FROM TO
DESI...
DESIGN IS TO DESIGN THE DESIGN OF A DESIGN
NOUN
A GENERAL CONCEPT
OR POLICY
VERB
A GENERAL CONCEPT
OR POLICY
NOUN
A PLAN O...
We don’t think of the Kindle
Fire as a tablet. We think of it
as a service.
Jeffrey Bezos | AMAZON
DESIGN THINKING TURKEY f...
GRAPHIC DESIGN
DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
UI DESIGN
DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
UX DESIGN
DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
SERVICE DESIGN
DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
SYSTEM DESIGN
DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
Always design a thing by
considering it in its next larger
context a chair in a room, a room in
a house, a house in an env...
The battle of devices has now become a
war of ecosystems, where ecosystems
include not only the hardware and
software of t...
1
KNOWN KNOWNS
You know how to
solve them
2
KNOWN UNKNOWNS
You know ways to find
out how to solve them
3
BIG UNKNOWNS
You d...
INNOVATIVE
PROBLEM
SOLVING
DESIGN
THINKING
=
DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmai...
ORGANISATIONS PURCHASING DESIGN CAPABILITIES
METHOD FJORD GREAT FRIDAYS
MIKE&MAAIKE ADAPTIVE PATH LUNAR
GLOBAL LOGIC ACCEN...
DISCOVER SYNTHESIZE GENERATE REFINE
INITIAL
INSIGHT
REFRAMED
OPPORTUNITY
NEW
SOLUTION
EVELUATE & ITERATE
PROBLEM DEFINITIO...
An approach to solving
problems by understanding
people’s needs and synthesising
insights to solve those needs.
DESIGN THI...
DESIGN THINKING PROCESS
TECHNOLOGY
DEVELOP
PEOPLE
UNDERSTAND
CONCEPT
CREATE
EMPATHY
DEFINE
BUSINESS
DEFINE
DESIGN THINKING...
TECHNOLOGY
DEVELOP
CONCEPT
CREATE
PEOPLE
UNDERSTAND
BUSINESS
DEFINE
TRADITIONAL PROCESS
DESIGN THINKING TURKEY facebook.co...
WHAT IS NOT THE DESIGN THINKING
We have this problem,
let's jump in and get in a
room and brainstorm
solutions
X
We have t...
WHAT IS THE DESIGN THINKING
Design thinking can be described as a discipline that
uses the designer’s sensibility and meth...
DESIGN THINKING PROCESS
TECHNOLOGY
DEVELOP
CONCEPT
CREATE
EMPATHY
DEFINE
BUSINESS
DEFINE
TEST
RELASE
PEOPLE
UNDERSTAND
DES...
UNDERSTAND
PEOPLE
DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
UNDERSTAND
Understand the experience,
situation and emotion of the
person who you are working for
DESIGN THINKING TURKEY f...
HOW CAN I UNDERSTAND
OBSERVE
Observe users and
their behaviour in the
context of their lives.
TALK
Engage with people
in c...
WHAT IS THE UNDERSTAND
“Our real goal, then, is not so much fulfilling manifest
needs by creating a speedier printer or a m...
DEFINE
EMPHATY
DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
DEFINE
Clearly define a problem
in specific terms what the
challenge is and why it needs
to be addressed
DESIGN THINKING TUR...
HOW CAN I DEFINE
DEFINE PEOPLE
Personas is to create reliable
and realistic representations
of your key audience
segments ...
CREATE
CONCEPT
DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
CREATE
Explore a wide variety of possible
solutions through generating a
large quantity of diverse possible
solutions, all...
HOW CAN I CREATE
BRAINSTORM
Design thinking embraces multi-
disciplinary teams, which could
bring together different point ...
DEVELOP
TECHNOLOGY
DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
DEVELOP
Transform to created concept
into a physical form or
tangible evidence
DESIGN THINKING TURKEY facebook.com/designt...
RELEASE
TEST
DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
DEVELOP
Ask for feedback on your
product or service. Learn
about your user, reframe your
view and refine your concept
DESIG...
THANK YOU
DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
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Design Thinking

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This is a short presentation for Design Thinking Turkey’s first meeting.

Published in: Design

Design Thinking

  1. 1. facebook.com/designthinkingtr DESIGN THINKING [TURKEY] @dt_turkey designthinkingturkey@gmail.com Design Thinking Turkey
  2. 2. MAKING
 THINGS PEOPLE WANT MAKING
 PEOPLE WANT THINGS MARKETING & ADVERTISING DESIGN SERVICE & PRODUCT DESIGN FROM TO DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  3. 3. DESIGN IS TO DESIGN THE DESIGN OF A DESIGN NOUN A GENERAL CONCEPT OR POLICY VERB A GENERAL CONCEPT OR POLICY NOUN A PLAN OR INTENTION NOUN A FINISHED OUTCOME (SYSTEM, SERVICE OR PRODUCT) DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  4. 4. We don’t think of the Kindle Fire as a tablet. We think of it as a service. Jeffrey Bezos | AMAZON DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  5. 5. GRAPHIC DESIGN DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  6. 6. UI DESIGN DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  7. 7. UX DESIGN DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  8. 8. SERVICE DESIGN DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  9. 9. SYSTEM DESIGN DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  10. 10. Always design a thing by considering it in its next larger context a chair in a room, a room in a house, a house in an environment, an environment in a city plan. Eliel Saarinen | Finnish Architect DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  11. 11. The battle of devices has now become a war of ecosystems, where ecosystems include not only the hardware and software of the device, but developers, applications, e-commerce, advertising, search, social applications, location based services, unified communications and many other things. Our competitors aren't taking our market share with devices; they are taking our market share with an entire ecosystem Stephen Elop | NOKIA DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  12. 12. 1 KNOWN KNOWNS You know how to solve them 2 KNOWN UNKNOWNS You know ways to find out how to solve them 3 BIG UNKNOWNS You don’t know how to solve them because you don’t know the root cause THERE ARE 3 TYPES OF PROBLEMS DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  13. 13. INNOVATIVE PROBLEM SOLVING DESIGN THINKING = DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  14. 14. ORGANISATIONS PURCHASING DESIGN CAPABILITIES METHOD FJORD GREAT FRIDAYS MIKE&MAAIKE ADAPTIVE PATH LUNAR GLOBAL LOGIC ACCENTURE EPAM GOOGLE CAPITAL ONE MC KINSEY 2011 2012 2014 2015 2013 2014 DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  15. 15. DISCOVER SYNTHESIZE GENERATE REFINE INITIAL INSIGHT REFRAMED OPPORTUNITY NEW SOLUTION EVELUATE & ITERATE PROBLEM DEFINITION SOLUTION SUGGESTION DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  16. 16. An approach to solving problems by understanding people’s needs and synthesising insights to solve those needs. DESIGN THINKING DEFINITION DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  17. 17. DESIGN THINKING PROCESS TECHNOLOGY DEVELOP PEOPLE UNDERSTAND CONCEPT CREATE EMPATHY DEFINE BUSINESS DEFINE DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  18. 18. TECHNOLOGY DEVELOP CONCEPT CREATE PEOPLE UNDERSTAND BUSINESS DEFINE TRADITIONAL PROCESS DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  19. 19. WHAT IS NOT THE DESIGN THINKING We have this problem, let's jump in and get in a room and brainstorm solutions X We have this technology, what can we use it for? X Our competitors just launched X; how can we do X quickly? X DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  20. 20. WHAT IS THE DESIGN THINKING Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. Tim Brown | DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  21. 21. DESIGN THINKING PROCESS TECHNOLOGY DEVELOP CONCEPT CREATE EMPATHY DEFINE BUSINESS DEFINE TEST RELASE PEOPLE UNDERSTAND DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  22. 22. UNDERSTAND PEOPLE DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  23. 23. UNDERSTAND Understand the experience, situation and emotion of the person who you are working for DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  24. 24. HOW CAN I UNDERSTAND OBSERVE Observe users and their behaviour in the context of their lives. TALK Engage with people in conversations and interviews. Ask why EXERCISE Ask someone to complete a task and tell you what they are doing DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  25. 25. WHAT IS THE UNDERSTAND “Our real goal, then, is not so much fulfilling manifest needs by creating a speedier printer or a more ergonomic keyboard; that’s the job of designers. It is helping people to articulate the latent needs they may not even know they have, and this is the challenge of design thinkers.” Tim Brown | IDEO DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  26. 26. DEFINE EMPHATY DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  27. 27. DEFINE Clearly define a problem in specific terms what the challenge is and why it needs to be addressed DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  28. 28. HOW CAN I DEFINE DEFINE PEOPLE Personas is to create reliable and realistic representations of your key audience segments for reference. DEFINE JOURNEY Journey map is a visual or graphic interpretation of the overall story from an individual’s perspective of their relationship with an organization, service, product or brand, over time and across channels. DEFINE SERVICE Service blueprint provides guidance on how a service will be provided, specifying the physical evidence, staff actions, and support systems / infrastructure needed to deliver the service across its different channels. DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  29. 29. CREATE CONCEPT DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  30. 30. CREATE Explore a wide variety of possible solutions through generating a large quantity of diverse possible solutions, allowing you to step beyond the obvious and explore a range of ideas DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  31. 31. HOW CAN I CREATE BRAINSTORM Design thinking embraces multi- disciplinary teams, which could bring together different point of views. During this stage we should not reject ideas because they seem too simple or too basic. PROTOTYPE Prototyping is all about visualizing our solutions. There are different techniques for that such as ‘sketching’, ‘rapid prototyping’ It should be simple, fast and least-expensive fashion. PRODUCE Creation final concept of problem solving that includes design outcomes with rules also short& long term strategies with to be vision DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  32. 32. DEVELOP TECHNOLOGY DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  33. 33. DEVELOP Transform to created concept into a physical form or tangible evidence DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  34. 34. RELEASE TEST DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  35. 35. DEVELOP Ask for feedback on your product or service. Learn about your user, reframe your view and refine your concept DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com
  36. 36. THANK YOU DESIGN THINKING TURKEY facebook.com/designthinkingtrdesignthinkingturkey@gmail.com

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