This explains how Disney analyzes its consumer market and connects with different segments, providing its customers the best values and experiences to cherish forever.

1. Analyzing Consumer Markets

2. DISNEY

3. Goal
• To entertain people, bring pleasure, particularly
laughter.

4. Disney introduced the world to
Mickey Mouse.

5. HOW IT
CONNECTS?

6. 1. SEGMENTS THE MARKET
Kids Teenagers
Adults

7. 2. HOLISTIC MARKETING

8. FIVE BUSINESS
SEGMENTS

9. BUSINESS
SEGMENTS
Studio
Entertainment
Parks and
Resorts
Consumer
Products
Media
Networks
Interactive

10. “ Whatever you do, do it well. Do it so well that
when people see you do it, they will want to
come back and see you do it again and they will
want to bring others and show them how well
you do what you do. ”
-Walt Disney

11. FAMOUS
DISNEY SERIES

14. DISNEY ACQUIRED
THREE HUGE
BRANDS

15. 1. PIXAR

16. 2. MARVEL

17. 3. LUCAS FILMS

18. DISNEY LAND

19. A gaming platform, allows user to play with many
of the Disney characters at the same time.
DISNEY INFINITY

20. SUMMARY
• Goal
• How to Connect ?
• Five Business Segments
• Famous Disney Series
• Disney Acquired Three Huge Brands
• Disney Infinity

21. DISCLAIMER
Created by Simran Ahuja, MSIT, New Delhi,
during a Marketing Internship under Prof. Sameer
Mathur, IIM Lucknow.