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Facebook presentation for Simply Zesty Winter Camp

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Gail Power from Facebook takes us through businesses using Facebook and looks at the opportunity for brands with Facebook Connect.

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Facebook presentation for Simply Zesty Winter Camp

  1. 2. Mission Give people the power to share and make the world more open and connected
  2. 3. best friend mom co-worker favorite band tv show tv show brother roommate girlfriend teammate restaurant clothing designer coffee shop favorite cereal celebrity dad Product vision Identity Connections Sharing >50B connections
  3. 4. European Figures USA 89m Over 95m Active Users in Europe Netherlands 1.5m Hungary 440k Australia 7m NZ 1.1m 1.5m 2m Czech Egypt 4.5m India 350k Romania 2m Egypt Switzerland 1.7m France 13m Germany 4.5m Ireland 1.1m Turkey 14.5m Italy 11.5m Russia 550k Sweden 2.7m Austria 1.0m Swiss 1.7m Finland 1.3m Portugal 700k Belgium 2.7m Norway 2.3m Greece 1.9m Denmark 2.1m UK 21.5m Spain 6.8m
  4. 5. Most engaging home page on the Internet Source: comScore July 2009 & Facebook Internal Data, Worldwide, September 2009 ~50% daily <ul><ul><li>Active users log in daily </li></ul></ul>Daily 22.2 minutes <ul><ul><li>Average minutes per usage day </li></ul></ul>2.6 visits <ul><ul><li>Average visits per usage day </li></ul></ul>
  5. 6. Over 300 Million Active Users Open Registration Internationalization Sept 2009 300 M Gail’s Mother-In-Law joins Facebook
  6. 7. Social media popular across all age groups Worldwide social media reach Source: comScore, September 2009
  7. 8. connecting Mother Father Coworker Best Friend Roommate Sister Brother Girlfriend Me
  8. 10. Authentic Informed Connected Authentic Informed Connected The social marketing & information platform BRAND
  9. 11. What is Facebook doing to brand advertising?
  10. 12. Print
  11. 13. Television
  12. 14. Online
  13. 15. Facebook
  14. 16. 3 ways to create dialogue around your organisation
  15. 17. Guiding principles for brands <ul><li>Make it social. </li></ul><ul><li>“ That’s what I do on Facebook.” </li></ul>2. Keep it simple. “ If I understand something, I’m more likely to try it.” 3. Optimize for speed. “ If it’s fast, I’ll do more of it.” 4. Integrate. “Keep it within my Facebook experience.”
  16. 18. Homepage Image – Marks and Spencer
  17. 19. Become a Fan - Heineken
  18. 20. Event Advert – Mini Open Air Cinema
  19. 21. Virtual Gift – Guinness 250 th Birthday Send a branded gift to a friend and include a personal message.
  20. 22. Gift tab added to Fan Page
  21. 23. Connect overview
  22. 24. Social everywhere Game Consoles Web Mobile Desktop Identity Social Relevancy Distribution
  23. 25. Connect for the Web
  24. 26. Connect for desktop
  25. 27. Connect for iPhone applications
  26. 28. Facebook Connect for devices
  27. 29. CNN: Michael Jackson Broadcast Live Feed Widget: <ul><ul><li>Enabled users viewing the broadcast live on CNN to chat via Status Updates. Filter Status Updates by everyone watching the event, or by your friends. Status Updates to Facebook included attribution links. </li></ul></ul>Approximately 1 million users posted approximately 800k status updates CNN - Michael Jackson Broadcast
  28. 30. Developer resources Connect Wizard Widgets Page Developer Wiki
  29. 31. Get the latest Developer News Facebook Connect Page

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