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Top Social Media Marketing Tips & Tricks 2020 | Social Media Marketing Strategy 2020 | Simplilearn

Getting started with Social Media Marketing? Not sure where to start? Then this LIVE is for you! In our session on Social Media Marketing Tips, we'll tell you everything you need to get started with this form of digital marketing. So let's jump right in!

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Top Social Media Marketing Tips & Tricks 2020 | Social Media Marketing Strategy 2020 | Simplilearn

  1. 1. What Is Social Media Marketing?
  2. 2. O What Is Social Media Marketing? • Social Media Marketing is a methodology that involves creating and sharing content on social media • This form of digital marketing is done to achieve the brand’s marketing and branding goals
  3. 3. O What Is Social Media Marketing? Activities include posting text and image updates, videos and any other form of content that drives engagement from the audience
  4. 4. What Is Social Media Marketing?Click here to watch the video
  5. 5. What Is Social Media Marketing?
  6. 6. Social Media Marketing Advantages
  7. 7. O Social Media Marketing Advantages Greater brand awareness More traffic to your site Improved search engine rankings Improved conversion rates
  8. 8. O Social Media Marketing Advantages Customer Satisfaction Cost-effective Become thought leaders
  9. 9. Social Media Marketing Tips and Tricks
  10. 10. Set Up Your Goals #1
  11. 11. O #1 Set Up Your Goals • Setting up a strategy, objectives and goals are very important for social media marketing to be successful • Your marketing efforts have to align with the social media goals of your organization
  12. 12. O #1 Set Up Your Goals Some things you need to keep in mind are: • Keep quantitative goals • Keep to a consistent deadline • Make sure your goals are SMART • Your goals need to align with your marketing strategy
  13. 13. O #1 Set Up Your Goals Along with these goals, it’s important to also set up a north star metric. Some popular metrics include: • Engagement • Conversion rates • Leads generating • Apps downloads, etc.
  14. 14. Understand Your Audience #2
  15. 15. O #2 Understand Your Audience It’s important to engage and connect with the audience to ensure your marketing strategy is successful. Here are some ways to do that: • Their age demographics • Surveying them to understand their issues
  16. 16. O #2 Understand Your Audience • By conversing with them in forums • Responding to them in your comments • Replying to comments or questions on social media • Addressing their feedback and acting on it
  17. 17. O #2 Understand Your Audience
  18. 18. Determining the Right Social Media Platform #3
  19. 19. O #3 The Right Social Media Platform Another important step to consider while social media marketing is to find the best suited social media platform that can fulfill your marketing goals
  20. 20. Setting Up a Social Media Calendar #4
  21. 21. O #4 Social Media Calendar Users on social media platforms can be engaged with in several different ways: • Competitions • Polls/ Surveys • Videos/ Livestreams • Infographics • Articles/ Images
  22. 22. O #4 Social Media Calendar For these to be successful, they need to be planned. Social media content calendars help with that. These help with: • Improving team collaboration • Understanding what works, and what doesn’t • Distributing resources effectively
  23. 23. Using SMM Tools #5
  24. 24. O #5 Using SMM Tools The process of Social Media Marketing can be greatly improved and eased with the help of SMM tools
  25. 25. O #5 Using SMM Tools These help with: • Lead generation • Creating email lists • Finding a relevant audience • Create buyer personas • Providing insights and reports • Providing appropriate templates for posts, and much more
  26. 26. Visual Storytelling #6
  27. 27. O #6 Visual Storytelling Images and videos can have a significant impact on your audience. Visual storytelling can keep your audience interested, catch the attention of prospective clients and much more
  28. 28. O #6 Visual Storytelling Visual storytelling can help with: • Directly speaking to your audience • Helping the message be grasped by the audience quicker • Helping it go viral
  29. 29. O #6 Visual Storytelling What Is Machine Learning Data Science in 5 Minutes Artificial Intelligence in 5 Minutes
  30. 30. Pay For Advertising #7
  31. 31. O #7 Pay For Advertising Paid social media marketing can greatly help with achieving your organization’s marketing goals
  32. 32. O #7 Pay For Advertising Some advantages of paid social media marketing are: • Amplifying their reach • Improving cost-effectiveness • Improved targeting • Better market insights
  33. 33. O #7 Pay For Advertising Paid advertising does also come with some major disadvantages like: • Too many posts • Too expensive • Huge amounts of competition • Rejection of posts
  34. 34. Newsjacking #8
  35. 35. O #8 Newsjacking Newsjacking refers to a method of using the popularity of popular news stories to drive marketing actions. If a particular new story aligns with your brand’s messaging, capitalizing on it would be greatly rewarding
  36. 36. A/B Testing #9
  37. 37. O #9 A/B Testing • A/B Testing involves varying the copy, creative and CTAs of posts on social media • This can help determine what kind of content can get the best response from your audience, better CTRs and engagement
  38. 38. O #9 A/B Testing Some other things that can be tested are: • Location • Age • Gender • Education • Interests, etc.
  39. 39. Communities and Influencers #10
  40. 40. O #10 Communities and Influencers Joining communities related to your industry, interacting and participating with them will help you build a connection with your audience
  41. 41. O #10 Communities and Influencers • Connecting with influencers belonging to your industry will help promote your brand better • This also exposes your brand to a potentially new customer base
  42. 42. O #10 Communities and Influencers MKBHD Unbox Therapy Mrwhosetheboss Linus Tech Tips
  43. 43. Measuring and Analyzing Results #11
  44. 44. O #11 Results • Tracking and measuring your results ensure you’re making the most of your campaigns • These metrics could be analyzed on a weekly, monthly or quarterly basis to determine what works, what doesn’t and what adjustments need to be made
  45. 45. O #11 Results Some metrics that could be tracked are: • Reach • Engagement • Clicks • Impressions • Comments, Mentions, Likes
  46. 46. O #11 Results

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  • hadangkhoi

    Nov. 1, 2020

Getting started with Social Media Marketing? Not sure where to start? Then this LIVE is for you! In our session on Social Media Marketing Tips, we'll tell you everything you need to get started with this form of digital marketing. So let's jump right in!

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