Social Media Revealed

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The slides from a presentation called Social Media Revealed, held at The Business Club in Peterborough on Monday 4th July

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Social Media Revealed

  1. 1. SOCIAL MEDIA REVEALED<br />
  2. 2. AIM:<br />MAKE YOU THINK DIFFERENTLY ABOUT SOCIAL MEDIA – AND ACT ON IT!<br />
  3. 3. <ul><li> What Social Media is
  4. 4. How it has developed
  5. 5. Why it is so popular and so important
  6. 6. Why you have a huge advantage
  7. 7. What you can use it for
  8. 8. What you need to do next</li></li></ul><li>What is Social Media?<br />
  9. 9. What is Social Media? <br />
  10. 10. What is Social Media? <br />
  11. 11. What is Social Media? <br />Evolution<br />
  12. 12. What is Social Media? <br />Evolution<br />Essential<br />
  13. 13. What is Social Media?<br />
  14. 14. What is Social Media?<br />
  15. 15. What is Social Media?<br />
  16. 16. What is Social Media?<br />
  17. 17. What is Social Media?<br />
  18. 18. What is Social Media?<br />
  19. 19. What is Social Media?<br />200m<br />68%<br />
  20. 20. What is Social Media?<br />+ 400<<br />
  21. 21. What is Social Media?<br /><ul><li> Everything on the public Internet</li></li></ul><li>What is Social Media?<br /><ul><li> Everything on the public Internet
  22. 22. Here to stay - impossible to go back</li></li></ul><li>What is Social Media?<br /><ul><li> Everything on the public Internet
  23. 23. Here to stay - impossible to go back
  24. 24. The future of your business</li></li></ul><li>Why do I keep hearing so much about it?<br />
  25. 25. Why do I keep hearing so much about it?<br /><ul><li> Speed</li></li></ul><li>Why do I keep hearing so much about it?<br /><ul><li> Speed
  26. 26. Participation</li></li></ul><li>Why do I keep hearing so much about it?<br /><ul><li> Speed
  27. 27. Participation
  28. 28. Relationships</li></li></ul><li>Why do I keep hearing so much about it?<br /><ul><li> Speed
  29. 29. Participation
  30. 30. Relationships
  31. 31. Transparency</li></li></ul><li>Why do I keep hearing so much about it?<br /><ul><li> Speed
  32. 32. Participation
  33. 33. Relationships
  34. 34. Transparency
  35. 35. Not New!</li></li></ul><li>Why is it so important for my business?<br />
  36. 36. Why is it so important for my business?<br /><ul><li> Owned (Marketing)</li></li></ul><li>Why is it so important for my business?<br /><ul><li> Owned (Marketing)
  37. 37. Earned (PR)</li></li></ul><li>Why is it so important for my business?<br /><ul><li> Owned (Marketing)
  38. 38. Earned (PR)
  39. 39. Paid (Advertising)</li></li></ul><li>Why is it so important for my business?<br /><ul><li> Owned (Marketing)
  40. 40. Earned (PR)
  41. 41. Paid (Advertising)
  42. 42. Networking</li></li></ul><li>Big business =<br /><ul><li> Slow
  43. 43. Restricted
  44. 44. Long decision making chain</li></li></ul><li>
  45. 45. You know your stuff and you CARE<br />
  46. 46. Big Business Social Media Rules:<br />
  47. 47. Big Business Social Media Rules:<br /><ul><li>Don’t talk politics
  48. 48. Don’t talk religion
  49. 49. Don’t have an opinion</li></li></ul><li>Your Social Media Guidelines:<br />
  50. 50. Your Social Media Guidelines:<br /><ul><li>Don’t just talk</li></li></ul><li>Your Social Media Guidelines:<br /><ul><li>Don’t just talk
  51. 51. Don’t be aggressive</li></li></ul><li>Your Social Media Guidelines:<br /><ul><li>Don’t just talk
  52. 52. Don’t be aggressive
  53. 53. Don’t argue or abuse</li></li></ul><li>Your Social Media Guidelines:<br /><ul><li>Don’t just talk
  54. 54. Don’t be aggressive
  55. 55. Don’t argue or abuse
  56. 56. Be Yourself!</li></li></ul><li>Advantages of social media: <br />
  57. 57. Advantages of social media: <br /><ul><li> Reach</li></li></ul><li>Advantages of social media: <br /><ul><li> Reach
  58. 58. Efficiency</li></li></ul><li>Advantages of social media: <br /><ul><li> Reach
  59. 59. Efficiency
  60. 60. Impact</li></li></ul><li>Advantages of social media: <br /><ul><li> Reach
  61. 61. Efficiency
  62. 62. Impact
  63. 63. YOU multiplied</li></li></ul><li>What can I use it for?<br />
  64. 64. What can I use it for?<br /><ul><li> Engage with your industry</li></li></ul><li>What can I use it for?<br /><ul><li> Engage with your industry
  65. 65. Build authority</li></li></ul><li>What can I use it for?<br /><ul><li> Engage with your industry
  66. 66. Build authority
  67. 67. Customer service</li></li></ul><li>What can I use it for?<br /><ul><li> Engage with your industry
  68. 68. Build authority
  69. 69. Customer service
  70. 70. Market research</li></li></ul><li>IF YOU ARE NOT DOING THESE THINGS, THE IMPACT IS OPPOSITE<br /><ul><li> Engage in your industry
  71. 71. Build authority
  72. 72. Customer service
  73. 73. Market research</li></li></ul><li>IF YOU ARE NOT DOING THESE THINGS, THE IMPACT IS HUGE LOSS OF OPPORTUNITY <br />AND INCOME<br />
  74. 74. You need to commit to using Social Media and you need to commit to doing it properly<br />
  75. 75. Setting Social Media goals:<br />
  76. 76. Setting Social Media goals:<br /><ul><li> What do you want to do?</li></li></ul><li>Setting Social Media goals:<br /><ul><li> What do you want to do?
  77. 77. Who do you want to do it with?</li></li></ul><li>Setting Social Media goals:<br /><ul><li> What do you want to do?
  78. 78. Who do you want to do it with?
  79. 79. Want do you want to get out of it?</li></li></ul><li>Setting Social Media goals:<br /><ul><li> What do you want to do?
  80. 80. Who do you want to do it with?
  81. 81. Want do you want to get out of it?
  82. 82. How are you going to measure it?</li></li></ul><li>A note on Social Media ROI....<br />“Not everything that counts can be counted and not everything that can be counted counts” – Albert Einstein<br />
  83. 83. What you need to be prepared for:<br />
  84. 84. What you need to be prepared for:<br /><ul><li> It will take time and money</li></li></ul><li>What you need to be prepared for:<br /><ul><li> It will take time and money
  85. 85. You have to be ‘social’</li></li></ul><li>What you need to be prepared for:<br /><ul><li> It will take time and money
  86. 86. You have to be ‘social’
  87. 87. You will make mistakes</li></li></ul><li>What you need to be prepared for:<br /><ul><li> It will take time and money
  88. 88. You have to be ‘social’
  89. 89. You will make mistakes
  90. 90. Social Media means INTEGRATION</li></li></ul><li>
  91. 91. We want to help you!<br />
  92. 92. Social Media Launchpad:<br />
  93. 93. Social Media Launchpad:<br /><ul><li> How to start</li></li></ul><li>Social Media Launchpad:<br /><ul><li> How to start
  94. 94. Where to start </li></li></ul><li>Social Media Launchpad:<br /><ul><li> How to start
  95. 95. Where to start
  96. 96. What to do</li></li></ul><li>Social Media Launchpad:<br /><ul><li> How to start
  97. 97. Where to start
  98. 98. What to do
  99. 99. How to work smarter</li></li></ul><li>Social Media Launchpad:<br /><ul><li> How to start
  100. 100. Where to start
  101. 101. What to do
  102. 102. How to work smarter
  103. 103. Building better relationships</li></li></ul><li>Social Media Launchpad:<br /><ul><li> Social Media plan</li></li></ul><li>Social Media Launchpad:<br /><ul><li> Social Media plan
  104. 104. Content strategy</li></li></ul><li>Social Media Launchpad:<br /><ul><li> Social Media plan
  105. 105. Content strategy
  106. 106. Goals, targets and ways to measure</li></li></ul><li>Social Media Launchpad:<br /><ul><li> Social Media plan
  107. 107. Content strategy
  108. 108. Goals, targets and ways to measure
  109. 109. Support as you start</li></li></ul><li>This should be very expensive!<br />
  110. 110. This should be very expensive!<br /><ul><li> Focussed on your business
  111. 111. Clear path to follow
  112. 112. Ongoing support</li></li></ul><li>Business Club Offer:<br />Half day work shop (4 hours)<br />Friday 2nd September, 8:30-12:30<br />Orton Hall Hotel<br />£69 per person<br />
  113. 113. Business Club Members Offer:<br />Business Club members = £49 per person<br />Bring another person from your business at 50% discount<br />
  114. 114. Call The Business Club NOW on 01733 513 003 to book your spot – limited to just 50 attendees<br />

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