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La consommation collaborative en 10 slides

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Les expressions "consommation collaborative", "économie collaborative" et "économie du partage" sont de plus en plus utilisées par les journalistes. Et pourtant, 75% des Français ne comprennent pas ces termes. Ce document a pour objectif de clarifier ces notions de manière simple.

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La consommation collaborative en 10 slides

  1. 1. La consommation collaborative en 10 slides Par
  2. 2. D’après une étude de l’IFOP réalisée en mars 2014, déjà 75 % des Français pratiquent la consommation collaborative, mais seulement 25 % en ont déjà entendu parler. Si vous faites partie des 75 % qui ne savent pas quoi comprendre par « consommation collaborative », nous allons vous aider à y voir plus clair ! Pour bien commencer… 2 Par
  3. 3. Comment vous avez appelé ça ? Tout ça c’est la même chose ! Consommation collaborative Economie collaborative Economie du partage 3 Par
  4. 4. Qu’est-ce qu’on entend par là ? La consommation collaborative, c’est un système dans lequel on considère que l’usage d’un bien ou d’un service est plus important que sa propriété. Il y a une notion très forte de partage et de communauté. 4 Par
  5. 5. Et qu’est-ce que ça regroupe ? La réponse facile serait « pleins de choses ». Mais on va quand même vous faire une petite liste (non exhaustive) des activités qui existent. Covoiturage Location entre particuliersVente d’objets entre particuliers Hébergement chez l’habitant Echange de services entre particuliers Circuits courts de distribution Vélos en libre service 5 Par
  6. 6. Et les Français dans tout ça ? Voici un tour d’horizon des pratiques françaises en matière de collaboratif. Vous serez peut-être surpris par les résultats ! 6 92% 83% 49% 47,4% 33% 28,6% 20% Par
  7. 7. On peut avoir des noms d’entreprises ? 7 Bien sûr ! C’est demandé si gentiment... En voici quelques unes : Covoiturage Voiture avec chauffeur Garde meuble entre particuliers Hébergement chez l’habitant Package voyage malin Location de camping car entre particuliers
  8. 8. A bien y regarder, l’économie du partage existe depuis longtemps : le troc, l’échange d’objets entre amis, l’entraide entre voisins… tout ça n’est pas nouveau. Mais c’est depuis la crise de 2008 que le phénomène s’est développé. Forcément, les gens ont un pouvoir d’achat moins important, mais quand même des envies à satisfaire ! Depuis combien de temps ça existe ? 8 Par
  9. 9. Il y a 3 raisons majeures de se lancer dans la consommation collaborative : Quels avantages j’en retire ? 9 1. Parce que c’est moins cher 2. Parce que c’est écologique 3. Parce que ça crée du lien Par
  10. 10. Merci ! Et d’après une étude réalisée par OuiShare et Fing, 52% des personnes interrogées pensent qu'à l'avenir ce modèle occupera une place aussi importante que l'économie traditionnelle. Quel avenir pour le collaboratif ? 10 Le marché du collaboratif pourrait atteindre 270 milliards d’euros d’ici 2025 selon Pwc ! Découvrez-nous !

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