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"Business Case" for Social Media #2


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"Business Case" for Social Media #2

  1. 1. Social Media Tools<br />
  2. 2. Types of Social Media<br />2<br />Purely Social<br />Content-sharing<br />Microblogging<br />
  3. 3. Facebook<br />Most visited social network worldwide<br />Over 300 million active users<br />About 70 percent of Facebook users are outside the United States <br />Fastest growing demographic is those 35 years old and older<br /> Purpose: Users add friends and send them public or private messages, and update their personal profiles to notify friends about themselves.<br />
  4. 4. The Facebook Fan Page<br />Free profile for an organization, product or public figure<br />Engage target audience with announcements, photos, videos, event invitations, links, surveys<br />Fans can leave messages and comment on postings<br />Challenge: Keeping fans engaged<br />
  5. 5. Benefits of Facebook<br />Potential to reach millions and gain instant feedback<br />Fan page postings appear in all fans’ personal feeds<br />Multiple fan pages can showcase several components of an organization<br />Target a specific or broad audience<br />Facebook ads: advertise fan pages and more<br />5<br />
  6. 6. UPMC on Facebook<br />6<br />Patient comments:<br />
  7. 7. LinkedIn<br />Simple, career-focused social network<br />More than 50 million registered users, spanning about 200 countries<br />Users create profiles similar to resumes and connect with current and former colleagues <br />Popular for job seekers and recruiters<br />
  8. 8. Benefits of LinkedIn<br />Profiles are public and searchable in Google<br />Employers can list jobs and search for candidates<br />Users can upload documents and post information about upcoming meetings and events<br />A company executive can create a searchable online presence with little risk<br />
  9. 9. Twitter<br /><ul><li>Users send and read short messages
  10. 10. 55 Million monthly visits
  11. 11. Each user has a personal timeline, or a live feed of posts from other accounts they subscribe to
  12. 12. The public timeline includes messages sent by all users
  13. 13. A list of trending topics reveals the site’s most popular discussions</li></li></ul><li>Twitter Terminology<br />Tweet: To post a message<br />RT or Re-Tweet: To re-post a tweet sent by another user<br />Follow: To add a user to your personal timeline<br />@Reply: To reply to or comment on another user’s tweet<br />Hashtag: The pound sign (#). Used in front of key words, allowing users to follow a series of tweets<br />
  14. 14. Twitterview<br />Twitterview: An interview that takes place publicly on Twitter, allowing users to follow the conversation in real time and post questions<br />Hashtag: #kidsflu<br />
  15. 15. Benefits of Twitter<br /><ul><li>Traditional media tells us what happened. Twitter tells us what’s happening right now.
  16. 16. Trending topics provide story ideas for journalists
  17. 17. Media outlets post links to stories
  18. 18. All tweets are public, searchable
  19. 19. Journalists can quickly research public opinion on a topic
  20. 20. Organizations can monitor what’s being said and identify trends</li></li></ul><li>UPMC on Twitter<br />13<br />
  21. 21. Flickr<br />A photo-sharing social network<br />Hosts more than 4 billion images<br />Owned by Yahoo!<br />Commonly used as a photo repository for bloggers<br />Users can upload, organize and share photos<br />Photos can be assigned key words to improve search function<br />‘Explore’ feature showcases photos by date, popularity, and most interesting<br />14<br />
  22. 22. Benefits of Flickr<br />Provide access to official photo content for bloggers and other citizen journalists <br />Use Creative Commons licensing to place restrictions on photo usage<br />Photos can be found through Yahoo! and Google image search engines<br />15<br />
  23. 23. YouTube<br />A video-sharing social network<br />1 Billion views per day<br />Owned by Google<br />Users can rate, comment on, or share videos by email or posting them to other social networks.<br />Videos with high ratings and view counts are easier to find through search and video recommendations <br /> Ultimate goal: “Go viral”<br />
  24. 24. Benefits of YouTube<br />An additional resource for media, bloggers and others to view and download video content<br />Contribute to your organization’s reputation by creating one or several official YouTube Channels<br />Embrace positive videos<br />Filter out negative videos<br />
  25. 25. UPMC on YouTube<br />