Tech IRL:
Utilizing social and tech to elevate your brand’s
events and experiences
@NatashaMulla
@MashableEvents
Natasha Mulla
Mashable Experiential
Step 1:
Don’t think about the people in the room
think about the REACH of the people in the room.
Mashable
Where is your audience online?
Selfie
Vlog
Filter
Hi-Tech
Preferred Style
Logos/Branding
Hashtags
Featured Products
Messagi...
Mashable
Step 2:
Strategically connect your
online community IRL
Step 3:
Extend the conversation!
Mashable
It doesn't just begin and
end at the event. IRL
experiences can
facilitate and drive the
content.
Mashable
EVENT
SOCIAL
EX...
THANK YOU
@natashamulla
natasha@mashable.com
Womn in Tech: TechFest Club presentation
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Womn in Tech: TechFest Club presentation

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Tech IRL: Utilizing Tech to Elevate Your Events & Experiences

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Womn in Tech: TechFest Club presentation

  1. 1. Tech IRL: Utilizing social and tech to elevate your brand’s events and experiences
  2. 2. @NatashaMulla @MashableEvents Natasha Mulla Mashable Experiential
  3. 3. Step 1: Don’t think about the people in the room think about the REACH of the people in the room. Mashable
  4. 4. Where is your audience online? Selfie Vlog Filter Hi-Tech Preferred Style Logos/Branding Hashtags Featured Products Messaging Your Brand Twitter Snapchat Instagram Facebook Periscope Preferred Platforms
  5. 5. Mashable Step 2: Strategically connect your online community IRL
  6. 6. Step 3: Extend the conversation! Mashable
  7. 7. It doesn't just begin and end at the event. IRL experiences can facilitate and drive the content. Mashable EVENT SOCIAL EXTENSION Facebook Live Snapchat Story Tweets Live Periscope BRAND AWARENESS Online Event / Experiential Coverage Branded Content Video Recap Extended Publicity Audience Exposure
  8. 8. THANK YOU @natashamulla natasha@mashable.com

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