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Dal dato all’identità di marca. Il ruolo dello storytelling nel marketing vitivinicolo

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I dati conducono la creatività o la creatività conduce il dato?

Venerdì 27 settembre Simone Milano Stricelli, Creative Director dell'agenzia KAOS Communication, cercherà di rispondere a questo interrogativo e mostrerà come si può partire dai dati meteo per raccontare ed emozionare con l'identità di marca.

Il lavoro dell'agenzia pubblicitaria è quello di trasformare tutto ciò che sono i dati in creatività e con essa creare un’identità di marca competitiva, pretenziosa e conservatrice, dove tradizione e innovazione possano spingere il cliente/consumatore/individuo all'acquisto.

Perugia, 27 Settembre 2019 - Team digitale per l'agrifood

Published in: Marketing
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Dal dato all’identità di marca. Il ruolo dello storytelling nel marketing vitivinicolo

  1. 1. Il dato conduce la creatività o la creatività conduce il dato?
  2. 2. Human to Human La macchina senza l’uomo non può fare niente
  3. 3. Come si può trasformare il dato in emozione?
  4. 4. Habitat Abbiamo bisogno di intrecciare i nostri racconti di marca con i destini delle persone
  5. 5. La cultura fa il marchio. Il marchio fa cultura.
  6. 6. La cultura fa il marchio. Il marchio fa cultura. Scrivere un messaggio pubblicitario vuol dire avere una responsabilità vuol dire coinvolgere l’interlocutore su un piano diverso
  7. 7. Comunicare vuol dire osare Il progetto Brute sfrutta i dati ambientali per essere altamente competitivo, pretenzioso e conservatore, dove la tradizione incontra l’innovazione per lanciare il primo vigneto commerciale di Amburgo
  8. 8. Don’t create. Uncover
  9. 9. GRAZIE www.kaoscommunication.com simone@kaoscommunication.com

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