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AI*HCI talk

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Talk presented at AI*HCI workshop about itinerary personalization in the context of smart cities

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AI*HCI talk

  1. 1. A Framework for Itinerary Personalization in Cultural Tourism of Smart Cities G. D'Amico, S. Ercoli, A. Del Bimbo
  2. 2. Roadmap of cultural tourism approaches tourism approaches ~2005s multimedia guide ~1995s audio/video guide ~1985s tourist guide - more than traditional guide - audio/video/textual content - recorded spoken commentary - user hight interaction - multiple systems - area-specific qualification - alternative content - personal knowledge corresponding to different - historical and contemporary personal preferences heritage interpretation today: new tools - mobile location-based systems - social media platforms - e-commerce web-sites - augmented reality systems
  3. 3. Smart Tourism ‣ Objectives - understanding of users needs during the visit - capability to adapt services and information to users requests and needs - time optimization - quality of information ‣ Objectives are also critical aspects ‣Where ? - Smart city infrastructures offer more integrated opportunities to support sustainable economic development - Cities of art, in particular, are a special context where such opportunities can be experimented ‣With - web mapping services to track users and suggest information - mobile tourism location-based services - augmented reality applications
  4. 4. Main Idea and Workflow ‣ Prototype of a framework to personalize visit in a city - different devices (wall mounted touchscreen, dedicated mobile application) ‣ Customized itinerary in daily basis ‣ Easy definition of a visiting plan ‣ Capability of making changes or update to plan during the visit ‣ Adapt travel experience to the individual user requirements at different stages of the visit ‣Goals - living a multiple environment and multi device experience - improve users travel as a learning practice - give the opportunity to discover and visit resources of a geographical area
  5. 5. System Framework ‣ User finds information at the visitor center through a wall interactive display - defines a personalized plan of visit ‣ Personal plan is viewed through personal mobile device - functions that allows advanced services as well as modification of the plan ‣ Application Server Platform collects datas and personal user profiles - provides functions for access and distribution of information
  6. 6. System Framework: Application Server Platform ‣ System Core - database system connected - mapping services connected - web services ‣ Mapping Layer - provide geographical information ‣ Users Profiles Layer - profile individual user interests ‣ Contents Layer - provide multimedia contents ‣ Recommendation Engine - provide useful recommendations
  7. 7. Application Server Platform: Mapping Layer ‣ Implements web map services functions ‣ Extracts and understands geographic data ‣ Guarantees real-time and dynamic data update
  8. 8. Application Server Platform: Users Profiles Layer ‣ Archives all data from user session (through display or mobile) ‣ Creates related user profile ID and send it to mobile app ‣ Implements additional functions to update itineraries with mobile app
  9. 9. Application Server Platform: Contents Layer ‣ Composed of database with geographic data and metadata descriptions ‣ Cooperates with mapping layer services ‣ Implements functions to send geo info and metadata to display and mobile app
  10. 10. Application Server Platform: Recommendation Engine ‣ Implements a set of web services for users ‣ Elaborates data coming from mobiles devices ‣ Provide recommendation of points end extra contents (location/interests based)
  11. 11. System Framework: Wall Interactive Display (1/2) ‣ Large touchscreen device (Natural Interaction System) ‣ Natural interactivity over a map of the town ‣ Allowing user to select most interesting locations and create a visit plan ‣ Offers some detailed information of the location ‣ Suggests location of potential interest ‣ Shows expected duration of the visit in real-time ‣ Google Maps API to update data in real-time
  12. 12. System Framework: Wall Interactive Display (2/2) ‣ QR-Code generation process - unique ID to identify current user - custom url for each user - ensure consistency - link between desktop and mobile
  13. 13. System Framework: Mobile System (1/2) ‣ User “active” mobile application reading QR- Code with smartphone - dedicate URL - connection to Application Server Platform - download userID to identify personal visit plan ‣ Web-Application approach - not installation required - not updates required - platform and device independent - user experience optimization ‣ Run via native browser of any smartphone ‣ Itinerary divided into distinct days of visit ‣ Persistent local storage of data
  14. 14. System Framework: Mobile System (2/2) ‣ Simple and usable user interface ‣ Points of interest (POI) displayed into a map ‣ Complete personalization of visit plan - adding/removing points - adding/removing reference hotel ‣ Recommendation engine - nearby locations (haversine formula) - user interest locations
  15. 15. Conclusions ‣What has been done - framework to enhance travel experience - natural interaction system to create an itinerary using a wall display - web application platform to collect and process data - mobile application to provide personalized informations to each user ‣Future works - improve and add new recommendation techniques - adding new functions like museum booking through mobile application - include indoor and outdoor augmented reality systems
  16. 16. Thanks ! http://www.micc.unifi.it simone.ercoli@unifi.it

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