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You can't spell CMS without content - Simon Wong CS Forum 2016

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If you're going to invest in a new CMS, make sure you invest in the content for it too. Here's how to get everyone on board, and to get content planned, created, and delivered for a successful go-live and beyond. I realise this doesn't have the context of a verbal presentation, so please contact me if you'd like more details.

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You can't spell CMS without content - Simon Wong CS Forum 2016

  1. 1. SIMON WONG MELBOURNE CONTENTLEAD DELOITTE DIGITAL @wordsfromwongy #csforum16
  2. 2. 2 @wordsfromwongy #csforum16
  3. 3. You can't spell CMS Without content. @wordsfromwongy #csforum16 3
  4. 4. What’sthe useofinvesting in a new CMS if you’re not investingincontent? 4 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  5. 5. Wantto put contentfirst? It startsfromwithin. 5 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  6. 6. We must all be contentevangelists. ( Nobodyelse will.) 6 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  7. 7. S--TCLIENTSSAY. Disclaimer: ‘clients’ mentioned in thispresentation are purely fictitiousin nature. Clients attendingtoday’spresentation would never say thingslike these.
  8. 8. BUT CANCLIENTSDO ITTHEMSELVES? THEY don’t alwaysHAVETHE RIGHT PEOPLEIN PLACE THEIR CONTENT TEAM MAY BE STUCK IN BAUWORLD THEY MAY NOT REALISE THE SHEERMAGNITUDE OF THE WORKINVOLVED 9 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  9. 9. Yes,we’vereallyheardthis before. What’sthe point of spending hundreds of thousands on a new CMS,onlyto use brochureware? Existing collateral content can be ofvariable quality Content availableis often limited 1 1 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  10. 10. This happened to us justrecently. JUST BECAUSE AN AGENCY HAS WORKED ON THE BRAND FOR LONGER DOESN’t meanthey KNOWTHE TONE OF VOICE ANYBETTER Unlike most agencies, we havevastexperience with large-volumecontent projects 13 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  11. 11. Seriously? Again,why waste your investment on oldcontent? Existing content maybe out of date Old content maynot workwell with new designs 15 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  12. 12. Don’t leavecontent tilllast. If the content process isn’t well-planned, it could be a serious blocker to projectschedules Designs and templates maynot be accurate or optimised for the rightcontent There should alwaysbe collaboration between UX/visual/content design, right from thestart 1 7 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  13. 13. You can’t spell CMS without content. content@deloitte.com.au content@deloitte.com.au Don’t forget the content.
  14. 14. There’sa finelinebetween content evangelismand harassment. 10 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  15. 15. A CLIENT’strust has to beearned. 20 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  16. 16. Identifyyourstakeholders. Then get to knowthem and theirneeds. 26 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  17. 17. Stakeholderswillwonder ‘What’sin it forme?’ We need to answerthat. 27 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  18. 18. the businesscaseis Gold. USE IT to yourbenefit. 28 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  19. 19. IT’sa golden opportunity to update ancientcontent. 29 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  20. 20. Puttingthecontent strategytogether? Workshopthe heck out ofit. 30 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  21. 21. Make a good first impressionasthecontent strategyexpert. 31 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  22. 22. Nobody’s sittingaround waitingto be invitedto a contentmeeting. 32 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  23. 23. Tailoryourcommunications To youraudience. 33 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  24. 24. Got a changemanager? That’syournew bestie. 34 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  25. 25. Find one SME to rulethemall. 35 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  26. 26. And find a guardianangelTOO. 30 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  27. 27. It’sall aboutcontentfirst. But youknewthatalready. 31 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  28. 28. FRONT ENDDEVELOPER ME UXDESIGNER VISUAL DESIGNER
  29. 29. Practisezerotolerance for LOREM IPSUM. 39 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  30. 30. Don’t forgetyou’rehelping to builda brandnewCMS. Get involvedin builddecisions. 40 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  31. 31. Turnyourcontentworkshops into contentparties. 41 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  32. 32. Contentreviews? Youdo whatyouneed to do. 42 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  33. 33. Scope itright. Allowenough time for stakeholderengagement. 43 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  34. 34. Make sure feedbackis carried throughtheprocess. 44 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  35. 35. Get approvalsbyany meansnecessary. 40 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  36. 36. https://fanart.tv/movie/8007/behind-enemy-lines/
  37. 37. Never underestimatethe importanceofchocolate. 47 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  38. 38. When it comes to tardy stakeholders,sometimes the stick worksbetterthan thecarrot. 50 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  39. 39. As a last resort, issuetheultimatum. 51 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  40. 40. WOOHOO! IT’sTIME FOR GO-LIVE. 52 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  41. 41. COMMIT TO a ‘HYPERCARE’PHASE. AND SHOW OFF THE NEW CMS. 53 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  42. 42. Your partinggiftto the client: a brandnew CMS. Withthe ‘C’ inplace. 54 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16
  43. 43. THANKS. @wordsfromwongy #csforum16
  44. 44. HOPEFULLYYOU WENT BEYOND MVP. BUT THAT’SANOTHERPRESO FOR ANOTHERTIME. 56 DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY @wordsfromwongy #csforum16

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