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Social media in research

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This presentation was delivered as part of a workshop on social media in research at the 6th Children's Research Network for Ireland and Northern Ireland Conference.

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Social media in research

  1. 1. SOCIAL MEDIA IN RESEARCH 6TH CHILDREN’S RESEARCH NETWORK FOR IRELAND AND NORTHERN IRELAND CONFERENCE
  2. 2. A STANDING FRIENDLY WORKSHOP Feel free to sit, stand and walk about during the workshop! PS. Also feel free to take photographs, tweet and do whatever else you’d like to do to share our experiences this afternoon.
  3. 3. “THE POWER OF SOCIAL MEDIA IS THAT IT FORCES NECESSARY CHANGE” Erik Qualman
  4. 4. 2,460,000,000 people around the world use social media in 2017
  5. 5. BACK TO BASICS It increases exposure to you, your organisation, your research network, and your project It allows people to talk directly with each other “Interactive forms of electronic communication through which users create online communities to share information, ideas, messages and other content” It addresses questions and concerns immediately It has transformed the way in which we communicate It allows you to reach people around the world
  6. 6. SOCIAL MEDIA BREAKS DOWN BARRIERS Hear we are today
  7. 7. WHY DOES HEALTHCARE NEED TO EMBRACE SOCIAL MEDIA? 71% of all adults in the UK access the internet on a smartphone 99% of 16 to 24 year olds use social media 86% of the population use the internet, up from 78% in 2013 In the UK, the unique audiences of Facebook, LinkedIn and Twitter are 39 m, 21.8 m and 20.9 m, respectively
  8. 8. COMMON SOCIAL MEDIA PLATFORMS Facebook: Connects people with mutual interests, where you can share pictures, videos and links Twitter: A real-time network connecting you to the latest stories and opinions in 280 characters or less LinkedIn: A work-related platform enabling you to connect and share content with professionals Instagram: A fast and fun way to share what you do with others through pictures and videos Snapchat: An easy way to talk with your followers, share images, and view live stories
  9. 9. COMMON SOCIAL MEDIA PLATFORMS Pinterest: Organise and share things that you find on the web, such as pictures and infographics YouTube: Discover, watch and share original videos Vimeo: Discover and upload videos from around the world Google+: A place to connect with people, explore your interests and stay in touch with people Tumblr: An easy way to write, share and discover blogs about anything and everything
  10. 10. YOUR RECOMMENDED DAILY ALLOWANCE
  11. 11. PLACING THE SOCIAL IN SOCIAL MEDIA It’s about sociology and psychology more than technology
  12. 12. HOW TO MAKE YOUR CONTENT ENGAGING Ask opened ended questions e.g. “What are your thoughts?” compared to ”Do you think this is a good idea?” Use a two-way communication approach Engage in and encourage conversation Avoid jargon and if necessary, explain concepts Make your message punchy, relevant and interesting Use images, videos and GIFs to highlight your point Use hashtags to capture trends Tag organisations and thought opinion leaders
  13. 13. REAL LIFE EXAMPLES How social media can be used for health care and research
  14. 14. CO-DESIGNING RESEARCH Reach those who you wish to work in partnership with, to identify, prioritise, design, conduct, analyse and disseminate research.
  15. 15. AID RECRUITMENT Engaging with patient leaders, and patient organisations can be a useful strategy to embed into your research protocol, in order to engage people.
  16. 16. COLLABORATE AND LEARN Use social media to collaborate with other people – whether they be healthcare professionals, researchers, politicians, organisations or patient leaders. You’ll be surprised how much you will learn.
  17. 17. THANKS! Any questions? Please keep in touch: ▸ @SimonRStones ▸ simon@simonstones.com Credits: SlidesCarnival

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