It's time for a little retrospective of 2017. Spoiler alert: the mobile market keeps growing! $5.7b in revenue for non-gaming apps and $19.1b for gaming apps. This accounts for a growth of resp. +43% and +20% year-on-year. But what did really drive the growth in 2017? Well, we can tell you what didn't: chatbots, AR/VR, instant apps and new changes in app stores were supposed to disrupt the market. What difference did it make?