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Social media and internet marketing manager

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Social media and internet marketing manager

  1. 1. Social media and internet manager
  2. 2. Gain more clients through: • Social Media • Facebook (pages and groups) • LinkedIn (pages and groups) • Twitter (hash tags) • Google+ (pages and groups) • Internet • Google & Bing internet searches • Website opt in • Property investor forums Why… Make more money & pay less tax on your property portfolio
  3. 3. Social media and internet marketing manager Make more money & pay less tax on your property portfolio • Objectives • Get more clients • Get engagement from people on social media • Increase followers, fans on social media • Increase opt ins on website for CRM • Research: customer needs and wants • Build strong brand reputation • Bonus • £10 per client successfully signed up with Optimise Accountants
  4. 4. The market - LinkedIn Make more money & pay less tax on your property portfolio 7,178 people listed as property investor on LinkedIn
  5. 5. The market - LinkedIn Make more money & pay less tax on your property portfolio Over 15,000 people on LinkedIn discussion groups
  6. 6. The market - Facebook Make more money & pay less tax on your property portfolio Over 10,000 people on Facebook discussion groups
  7. 7. The market - Facebook Make more money & pay less tax on your property portfolio Over 50,000 property investors on Twitter
  8. 8. The market - Facebook Make more money & pay less tax on your property portfolio Over 73,000 property related tax searches in the UK
  9. 9. The market – Online forums Make more money & pay less tax on your property portfolio Over 10,000 property investor members on forums
  10. 10. The market Make more money & pay less tax on your property portfolio A market of 200,000 people online 0.1% represents 200 200 X £50 = £10,000 per month revenue
  11. 11. Customer acquisition Make more money & pay less tax on your property portfolio 30% of clients were sourced from social media
  12. 12. Customer acquisition - Funnel Make more money & pay less tax on your property portfolio Social Media - Ads - Engagement Internet ads / rankings Zoho CRM Website opt in / e-book Simon meets with clients & signs them up
  13. 13. Customer acquisition - how Make more money & pay less tax on your property portfolio • Social Media • Post blogs - articles, events, webinars • Engage and chat with existing customers • Connect with people and engage to create friendships • Identify & answer customer needs and questions • Get them to provide email to CRM and meet with Simon • Internet • Google & Bing adwords • Website opt ins (free e-books, articles, DVDs, events etc) • Identify and engage with people on Property forums • Post blogs – articles on forums • Put articles onto Blogger and promote
  14. 14. Customer acquisition - how Make more money & pay less tax on your property portfolio Facebook: Search specific key terms “tax”, “Capital allowances” etc
  15. 15. Customer acquisition - how Make more money & pay less tax on your property portfolio Facebook: Search specific key terms “tax”, “Capital allowances” etc
  16. 16. Customer acquisition - how Make more money & pay less tax on your property portfolio Facebook & LinkedIn: Comment on a post and link to own blogs
  17. 17. Customer acquisition - how Make more money & pay less tax on your property portfolio Facebook & LinkedIn: Comment when someone likes or comments on our blog posts
  18. 18. Customer acquisition - how Make more money & pay less tax on your property portfolio Facebook Contact members of a group and send a message if they would be interested in a free ebook / product
  19. 19. Customer acquisition - how Make more money & pay less tax on your property portfolio LinkedIn Contact members of a group and send a message if they would be interested in a free ebook / product
  20. 20. LinkedIn: Search specific key terms “tax”, “Capital allowances” etc Customer acquisition - how Make more money & pay less tax on your property portfolio
  21. 21. Customer acquisition - How Make more money & pay less tax on your property portfolio Twitter What are the engagement tactics on Twitter?
  22. 22. Customer acquisition - How Make more money & pay less tax on your property portfolio Google+ Do you deploy the same strategy for Google+ as Facebook?
  23. 23. Customer acquisition - reports Make more money & pay less tax on your property portfolio • Clients • Facebook & LinkedIn likes, Twitter followers, Google fans • People added to CRM • People signed up from social media engagement • Campaigns and results • Campaign types (e-books, webinars, events) • Adverts • Answering questions

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