Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Simon inger 2016 nfais annual conference presentation - how readers discover content in scholarly publications

525 views

Published on

A first glimpse of the results of the much anticipated repeat of How Readers Discover Content in Scholarly Publications. The 2015 results follow up on the work done in 2012, 2008, and 2005. The work looks at a range of starting points for journal and online book discovery and with 40000 respondents provides in-depth sectoral, regional and subject-based breakdowns of the data.

Published in: Data & Analytics
  • Be the first to like this

Simon inger 2016 nfais annual conference presentation - how readers discover content in scholarly publications

  1. 1. Simon Inger Consulting How Readers Discover Content in Scholarly Publications Simon Inger NFAIS 2016 Annual Conference
  2. 2. www.simoningerconsulting.com Researcher Student Librarian PublisherSite Search Engine Library Link Server Aggregator A&I Library Web Pages Peer Link EmailAlert Aggregated Article Publisher’s Article Journals Navigation
  3. 3. www.simoningerconsulting.com PublisherSite Search Engine Library Link Server A&I Peer Link EmailAlert Aggregated Article Publisher’s Article What the publisher can count
  4. 4. www.simoningerconsulting.com Researcher Student Librarian PublisherSite Search Engine Library Link Server Aggregator A&I Library Web Pages Aggregated Article Publisher’s Article What the library can count
  5. 5. www.simoningerconsulting.com Survey on Reader Navigation § Mission: Gain a measure of the relative importance of all of these channels to inform publishers and information buyers § Survey of Readers following on from 2005, 2008, 2012 studies § Over 40,000 respondents globally § 18 months planning, execution, analysis
  6. 6. www.simoningerconsulting.com Supporters
  7. 7. www.simoningerconsulting.com Research Outputs § Analytical tool that allows for full analysis of each survey question, with over 40000 responses from 2015 with nearly 20000 responses in 2012 – Can test millions of hypotheses with the data § Report of main findings to be released in March, available freely to everyone § Further analyses and updates throughout 2016 4 March, 2016 7
  8. 8. www.simoningerconsulting.com Respondents)by)Sector.)n=40439 Academic(55% Corporate(8% Charity(and(NGO(3% Government(10% International(Organisation(2% Medical(12% Not(Given(or(Other(10% Respondents)by)Region.)n=36693 North&America&22% Europe&31% Asia&29% Oceania&4% Africa&8% South&America&6% Antarctica&0%
  9. 9. www.simoningerconsulting.com 0 1000 2000 3000 4000 5000 6000 Physics.&.Astronomy.(!). Materials.Science.(!). Mathematics.(!). Earth.Science Computer.Science Religion.or.Theology Law Chemistry Environmental.Science Agriculture Psychology Education.Research Life.Sciences Other.Subject.Area Humanities Engineering.&.Technology Social.&.Political.Science Business./.Economics./.Accounting./.Finance Medical.Subjects Breakdown*of*Respondents*by*Subject*Area*and*Region North.America Europe Asia Oceania Africa South.America Antarctica
  10. 10. www.simoningerconsulting.com Limitations § It’s a survey § Survey was only in English § Survey used invitations from our supporters – not necessarily completely representative sample § Due to data privacy/data protection rules, all those invited to the survey via email will be quite highly engaged with the supporter (“opted in”)
  11. 11. www.simoningerconsulting.com Headlines § A&Is show decline in search importance, but still #1 in aggregate in STEM across all sectors § Academic researchers rate library discovery as high as A&Is (in high-incomecountries) § Academic researchers rate Google Scholar #1 § Over half of article downloads are free versions – PubMed Central a major factor § ToC alerts in decline § Increased role for social media in discovery
  12. 12. www.simoningerconsulting.com A&Is show decline, but still #1 1 2 3
  13. 13. www.simoningerconsulting.com Academic researchers rate library discovery as high as A&Is 1 2
  14. 14. www.simoningerconsulting.com Academic researchers rate academic search engines #1
  15. 15. www.simoningerconsulting.com Wait! § Every publisher tells you that they get way more referrals from Google than Google Scholar! – Analytics typically measure last referrer, and have not tracked where navigation started 4 March, 2016 15 Google Google Scholar Library Link Servers Publisher’s Article 52% 48% 48% 12% 40%, or 0.04% for 1000 link servers 40%
  16. 16. www.simoningerconsulting.com Over half of downloads are free!
  17. 17. www.simoningerconsulting.com PubMed Central effect 4 March, 2016 17
  18. 18. www.simoningerconsulting.com ToC Alerts in decline 4 March, 2016 18
  19. 19. www.simoningerconsulting.com Rise in importance of social media
  20. 20. www.simoningerconsulting.com Further observations § Many free discovery resources, like PubMed and Google Scholar, are used less in poorer countries § Use of mobile devices is increasing, but smartphone use remains marginal in most territories: greatest use is in low-income countries § Publisher web sites becoming a more popular place to do a search 4 March, 2016 20
  21. 21. www.simoningerconsulting.com More planned for our report….. § Importance of library discovery by subject, sector and region § Discovery of online books (varies greatly by sector) § The importance of the integration of data, and who uses it most – large regional variations (as well as sectoral) 4 March, 2016 21
  22. 22. www.simoningerconsulting.com Next steps § Report preview released to supporters (by mid-March) § Data and analytical tool available to supporters (by mid-March) § Report on general release (CC-BY NC) (late March) § Analytical tool available for sale (late March) § Further analyses and reports to follow 4 March, 2016 22
  23. 23. www.simoningerconsulting.com Conclusions § Understanding the origins of reader navigation helps publishers, libraries, indexing organisations and technology companies to optimise their products and services for different sectors across the world. § There are some important lessons on information literacy, we feel, and wonder whether publishers or others could help fill the gap in expert discovery. 4 March, 2016 23
  24. 24. Simon Inger Consulting Questions? simon@simoningerconsulting.com

×