www.twitter.com/IAmSimonDellwww.facebook.com/SimonDellwww.slideshare.net/SimonDell
Director of TwoCents Group       Branding       Graphic Design       Marketing       Advertising       Social Media       ...
Core Channels                              Facebook            Blogs   Google            Social                LinkedIn   ...
TECHNOLOGY
VIDEO
The End of TV?    2015
YouTube•   Owned by Google; bought for $1.65 billion•   Ten minute and 2Gig limit on videos; partner    accounts can get m...
CONTENT
PLATFORMS
CASE STUDIES
Guzman Y GomezDi Bella CoffeeBlack Milk
MEASURE
Measuring InvestmentROI:                       the return.Quantitative Data:     the numbers.Qualitative Data:      the op...
Top Tips•   Have a Plan! Set Objectives!•   Know Your Message•   Stay On Brand•   Help People Find You•   Constant & Relev...
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
Q-WIN Breakfast
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Q-WIN Breakfast

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My 30 minute talk for Q-WIN on the Gold Coast, 17th May 2012.

Published in: Business, Technology
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Q-WIN Breakfast

  1. 1. www.twitter.com/IAmSimonDellwww.facebook.com/SimonDellwww.slideshare.net/SimonDell
  2. 2. Director of TwoCents Group Branding Graphic Design Marketing Advertising Social Media WebWrite for Marketing MagazineWrite for Jeweler MagazinePublishing Own book this year Lion Nathan, Heineken Consumer behaviour FMCG goods Retail Promotions Social networking
  3. 3. Core Channels Facebook Blogs Google Social LinkedIn + Media YouTub Twitter e
  4. 4. TECHNOLOGY
  5. 5. VIDEO
  6. 6. The End of TV? 2015
  7. 7. YouTube• Owned by Google; bought for $1.65 billion• Ten minute and 2Gig limit on videos; partner accounts can get more• 103 million monthly UNIQUE visitors in May 2010• 24 hours of video uploaded every minute• 1.12 hours per month spent on YouTube every month• 5.8 billion videos streamed in June 2010 in US; 2 billion videos viewed PER DAY worldwide• 47% of the global internet population visited YouTube in April 2010Ways to engage• Creating your own channel; commenting on videos• Share, embed videos; create content
  8. 8. CONTENT
  9. 9. PLATFORMS
  10. 10. CASE STUDIES
  11. 11. Guzman Y GomezDi Bella CoffeeBlack Milk
  12. 12. MEASURE
  13. 13. Measuring InvestmentROI: the return.Quantitative Data: the numbers.Qualitative Data: the opinions.
  14. 14. Top Tips• Have a Plan! Set Objectives!• Know Your Message• Stay On Brand• Help People Find You• Constant & Relevant Communication• Get Everyone Involved• Listen! And Reply!• “A vocal minority, but an aural majority”• Be a Resource• Develop Tabs

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