Director of TwoCents Group Branding Graphic Design Marketing Advertising Social Media WebWrite for Marketing MagazineWrite for Jeweler MagazinePublishing Own book this year Lion Nathan, Heineken Consumer behaviour FMCG goods Retail Promotions Social networking
Core Channels Facebook Blogs Google Social LinkedIn + Media YouTub Twitter e
YouTube• Owned by Google; bought for $1.65 billion• Ten minute and 2Gig limit on videos; partner accounts can get more• 103 million monthly UNIQUE visitors in May 2010• 24 hours of video uploaded every minute• 1.12 hours per month spent on YouTube every month• 5.8 billion videos streamed in June 2010 in US; 2 billion videos viewed PER DAY worldwide• 47% of the global internet population visited YouTube in April 2010Ways to engage• Creating your own channel; commenting on videos• Share, embed videos; create content
Measuring InvestmentROI: the return.Quantitative Data: the numbers.Qualitative Data: the opinions.
Top Tips• Have a Plan! Set Objectives!• Know Your Message• Stay On Brand• Help People Find You• Constant & Relevant Communication• Get Everyone Involved• Listen! And Reply!• “A vocal minority, but an aural majority”• Be a Resource• Develop Tabs