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Cat's Twitter presentation

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Cat Matson's presentation for Twitter for the TwoCents Social Media Crash Course

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Cat's Twitter presentation

  1. 1. How to Harness Twitter for business And Brand Building<br />Twitter<br />
  2. 2. Most Powerful Channel Ever ....<br />Traditional ‘Broadcast’ Media<br />One-way<br />Expensive<br />Mass market<br />Social Media<br />Free or low-cost<br />Multi-way dialog<br />High market segmentation & targeting<br />Choose who you talk to<br />
  3. 3. Twitter<br />Networking on hyper-drive ...<br />Earning the right to ask a favour<br />Multiple conversations, right at your finger-tips<br />Can see connections amongst your ‘network’ / tribe that you didn’t know existed<br />
  4. 4.
  5. 5. Why Tweet?<br />To build your profile<br />Increase your network<br />To build relationships<br />To expand your datatabase<br />
  6. 6. Twitter has been criticised for posting a lot of pointless posts. One company even reported that 40% of all tweets are ‘pointless babble’. <br />What nonsense. <br />Most conversation is pointless babble, but it’s the small talk that deepens trust, builds relationships, and allows people to like each other.<br />-Joel Comm, Twitter Power 2.0<br />Blah, blah, blah<br />
  7. 7. Get Tweeting<br />How To ....<br />
  8. 8. Getting Started<br />Are you on Twitter yet?<br />Personal or business name<br />Importance of photo <br />Pithy, relevant bio (160 characters)<br />Background<br />
  9. 9. What Are You Tweeting?<br />Core Marketing Message<br />What do you want to be known for?<br />What will add value to your profile & reputation<br />What will help fill your sales funnel?<br />
  10. 10. What Are You Tweeting?<br />But I’ve got nothing to say ...<br />What you’re doing<br />Mundane<br />PR / promotional<br />RTs – forwarding on someone else’s tweet<br />Replies<br />Encouragement<br />Congratulations<br />Links<br />For more ideas on what to tweet visit www.alito.com.au/TCSMCC <br />
  11. 11. Twitter Etiquette<br />It’s Public!!!!<br />To automate or not to automate<br />7 ‘value-add’ tweets before a promo tweet<br />Give Credit, follow-back – be ‘in’ exchange<br />Time-appropriate<br />Minimise abbreviations<br />Stick to 140 characters<br />If you want to be RT’d keep it to 120<br />
  12. 12. Building Your Tribe<br />Quality or Quantity?<br />Finding people to follow<br />Follow people you know<br />Follow the people they follow<br />Search for people with similar interests<br />See who is being ‘RTd’ & ‘@’<br />Find ‘experts’ & influencers(twitter search)<br />
  13. 13. Building Your Tribe<br />Remember – it’s all about the conversation<br />Look for people you already know<br />Tweet your blog<br />Respond to requests (anyone know a .... ?)<br />Leverage other social media platforms (e.g. Facebook, LinkedIn)<br />Put your Twitter name in signatures, business cards etc.<br />From Twitter Power 2.0, by Joel Comm<br />
  14. 14. Connecting<br />http://www.twitter.com/catmatson<br />http://www.alito.com.au<br />http://www.facebook.com/AlitoFusion<br />Resources specific to this workshop:http://www.alito.com.au/TCSMCC<br />

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