Creative thinking lies at the heart of any great business. Creative sales and marketing campaigns generate twice the return of non-creative campaigns. It's time to put creative thinking at the heart of your business. Every process can benefit from a clearly structured creative thinking approach. Simon Brooke, creative thinker and director at Happy Creative has created this presentation to show just how creative we all are, and some key tools and techniques we can use to help the creative process within our businesses. Traditional Brainstorming techniques do not bring out the very best creative thinking and only serve one type of creative thinker. As a business, Happy Creative has introduced a new approach to their brainstorming task with their Happy Storms generating business winning results. In this presentation Simon shows you just how you can utilise these same processes and techniques to improve your bottom line. To learn more about creative thinking visit Simon and Happy Creative at www.happy-creative.co.uk. Happy Creative are creative thinkers and specialists in strategic marketing and branding, based in the UK Happy work across several sectors including B2B, Energy, Pharma, Construction, Publishing, Sports and Leisure,Arts, Charity and the NHS and Public Sector.